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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Copyediting
now I just mentioned, I like to proof read and copy edit blog post content. I do a lot of proof reading and a lot of copy editing for that matter. These are just two of the services I offer on fiber and I find both processes pretty stimulating but in different ways. What's the difference between proofreading and copy editing? Let me explain. Copy editing is generally done before proof reading. It involves checking your content for grammar, spelling, style and punctuation problems. Will address wordiness, flow and jargon. You'll pair your blog posts down, eliminating unnecessary parts and adding whatever seems to be missing. Here's some content I recently copy edited for a healthcare client. The original content was solid and that there weren't any errors but it needed to be condensed. The original version, Primary care is a key component to good health for a lifetime and we will ensure that every individual who chooses to trust us with their health care needs can be seen and treated in...
a timely fashion. Buy this now expanded team of family medicine physicians and providers. My copy edited version. Primary care is key to lifelong good health and we will ensure every individual who trusts us with their healthcare can be treated in a timely fashion by our expanded team of family medicine physicians. While you copy edit your content, Pay close attention to which words and phrases are necessary and which ones you can do without. In this example I cut about 25% of the content to communicate the same message
Ratings and Reviews
baldandorj east
I am happy to watch those video.