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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Make Your Content Readable
# seven. Make your content readable. The average american reads at 1/9 grade level but research shows most people prefer to read two grade levels below their actual capabilities. So keep this in mind when you write your content again, you should be working hard to appeal to your target audience. How can you do this? There are a few things you can keep your sentences short. This is also ideal for S. C. O. Your content shouldn't be so complex that readers and search engine crawlers for that matter can't follow what you're saying. Well not all your sentences should be of the same structure. You want your blog posts to flow well after all, you should aim to keep your sentences under 25 words. You can also keep your paragraphs short. Have you ever clicked on a link? Found yourself staring at a clunky block of text and felt your eyes start to glaze over. I have to By limiting your paragraphs to 150 words you'll make your content much more digestible. And avoid overwhelming your readers. One ...
last thing play around with post length Again you want your content to be readable, that's said to see what your readers value most. You can experiment with the length of your posts to an extent at least Google does want your content to be at least 300 words. So avoid publishing blog posts that are shorter than that. Like we discussed in chapter one mediums data lab says the ideal blog post length is 1600 words but readability is more important than anything else. 700 words of stellar content is better than 1000 words of drivel. So basically your blog posts should be as long as you need to get your point across to convey valuable information, But they shouldn't be so long that they become tedious or difficult to understand and they should absolutely be at least 300 words sound good before we begin chapter five, let's review what we just learned when it comes to writing your blog posts. You need a content calendar. You need a compelling, accurate headline for several options to choose from. You should in line with the kiss acronym, aim to keep things simple, you should appeal to your audience's emotions. You should outline your post but stay flexible If at all possible, you should write a lead or an intro with a gripping hook. You should include a call to action like contact us to learn more or reach out to schedule your demo. You should include images in your content and you should, above all else aim to make your content readable
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