Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
Lesson 41 from: Creating High Converting Landing PagesIsaac Rudansky
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Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
Lesson 41 from: Creating High Converting Landing PagesIsaac Rudansky
Lesson Info
41. Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
Lessons
Landing Page Design Fundamentals
1Laying the groundwork for good design
13:23 2The Myth Of The Perfect Landing Page Conversion Rate
12:05 3The 3 Main Types of Landing Pages and How To Use Them Effectively
18:57 4Business Models and Understanding Your Conversion Actions
06:04 5The AIDA Sales Funnel and The Online Decision Making Process
16:48 6The Awareness Stage of the Funnel ... Where It All Begins
17:26 7The Interest Stage of the Funnel ... Tell Me More
14:10The Desire Stage of the Funnel ... I Want What You Sell
12:44 9The Action Stage of the Funnel ... I'm Going to Buy What You Sell
09:05 10The Fogg Behavior Model and how it Applies to Good Landing Page Design
19:25 11Making Your Landing Page Design Memorable
12:44 12Quiz: Landing Page Design Fundamentals
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
13The Primacy of Product and The Concept of Usability in Landing Page Design
15:23 14Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks
11:17 15The 5 Second Usability Test in Landing Page Design (and how you can use it now)
12:25 16The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
18:29 17Readability and Visual Hierarchy Landing Page Design
19:50 18Respecting Web Conventions in Landing Page Design
13:22 19Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
19:53 20Information Architecture and Accessibility - Landing Page Design Best Practices
19:51 21Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
15:34 22Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
08:43 23Dedicated Landing Page Design Best Practices (Part 1)
14:57 24Dedicated Landing Page Design Best Practices (Part 2)
12:18 25Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Principles Of Persuasion in Conversion Rate Optimization
26Using Scarcity to Improve Conversion Rates on Your Landing Pages
09:46 27Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
12:07 28Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
18:56 29User Scenarios and Contextual Perception in Landing Page Design
16:37 30Quiz: Principles Of Persuasion in Conversion Rate Optimization
Building a High Converting Landing Page From Scratch
31My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
10:02 32Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
07:28 33Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
16:25 34Working With Background Imagery in Landing Pages and Developing Our Hero Section
15:36 35Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
19:27 36Discussing Landing Page Design Changes and Creating our Primary Content Section
16:17 37Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
10:42 38Publishing Your Unbouonce Landing Page on Your Custom Domain
03:43 39Adding Custom CSS in Unbounce to Create Professional Drop Shadows
06:03 40Making Your Landing Page Design Work Better With Custom Javascript Snippets
08:08 41Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
02:30 42Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
03:30 43Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights
12:20 44Integrating Your Unbounce Form Submissions With Your Mailchimp Account
09:06 45Quiz: Building a High Converting Landing Page From Scratch
Landing Page Audit in Action
46Wester Computer Audit (Part 1)
08:28 47Wester Computer Audit (Part 2)
09:16 48Wester Computer Audit (Part 3)
15:19 49Wester Computer Audit (Part 4)
13:52 50Quiz: Landing Page Audit in Action
Conclusion
51Conclusion
02:52Final Quiz
52Final Quiz
Lesson Info
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
how do you design fans? And welcome back this is gonna be super quick. So we want to create a smooth scroll effect. So when I click on this button it smoothly drags me back up to this top form as opposed to just quickly bouncing me there. Where it sometimes gives users a sense of disorientation, a little bit of confusion. It's just not super professional. So the first thing we're gonna have to do go back to our button element and remove the you are full U. R. L. Right so do it as I have it, you just have the hashtag and your element that you're gonna be scrolling too. Alright so remember we want to scroll to this top section, we just grab this element over here and you just paste that in whatever you wherever you want to scroll to. If you want to just scroll to your form itself you can just scroll to scroll up here, you can do that too and just grab that I. D. So I want to scroll to the top section. Um So we have it like that. The next thing you're going to do is going to have to add s...
ome custom javascript. So open up your javascript window over here, you can name it, let's say you want to make it smooth scroll. And I have some custom um javascript that I found online that does this really well and I'm going to add this exact code in the resource section for this lecture. All you gotta do is just paste it in and literally save it. That's all you don't need to customize it whatsoever, ignore the little mobile view notification and because the javascript is also going to apply on mobile click save click republish, go back to your site and refresh and now when we scroll down and hit this button, watch what happens. Beautiful. Right? Which is a smooth scroll back up to the top now. So you want to have it scroll a little bit faster, you can customize that javascript, go back into your website. Open up the javascript. Open up smooth scroll. So you find this number over here. So this is basically declaring that should take milliseconds to get to the top of just 2000 which is two seconds. So if I change that to 1000 milliseconds that'll be one second doubling the speed. Save the code. Save the page republished the page. Wait for paige to be republished. Once it's republished, we're gonna go back to our live site and refresh and see if we like that speed and waiting there. It is done refresh click faster. Alright, I like that. I like 1000 milliseconds in this instance. You can do it however you want, you can make it slower faster. You don't want to be too slow cause that'll just be weird. But this is a pretty typical traditional speed I think it looks great. Alright so that's how you add a custom scroll javascript to Euron bounced pages. Um to give you that professional feel if you're linking back to your main call to action from anywhere else on your landing page. And that was pretty cool. So I will see you guys very shortly in the next lecture.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Great Job!! Isaac's energy is contagious, he is insightful and engaging. It is a lost of valuable content and I feel I learned so much from him in this short time. He is a reason I will end up with the subscription so I can watch this course again along side of his other courses. My only complaint was live streaming kept turning off and I missed information.