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Lesson Info
52. Final Quiz
Lessons
Class Trailer
Landing Page Design Fundamentals
1Laying the groundwork for good design
13:23 2The Myth Of The Perfect Landing Page Conversion Rate
12:05 3The 3 Main Types of Landing Pages and How To Use Them Effectively
18:57 4Business Models and Understanding Your Conversion Actions
06:04 5The AIDA Sales Funnel and The Online Decision Making Process
16:48 6The Awareness Stage of the Funnel ... Where It All Begins
17:26 7The Interest Stage of the Funnel ... Tell Me More
14:10
8
The Desire Stage of the Funnel ... I Want What You Sell
12:44 9The Action Stage of the Funnel ... I'm Going to Buy What You Sell
09:05 10The Fogg Behavior Model and how it Applies to Good Landing Page Design
19:25 11Making Your Landing Page Design Memorable
12:44 12Quiz: Landing Page Design Fundamentals
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
13The Primacy of Product and The Concept of Usability in Landing Page Design
15:23 14Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks
11:17 15The 5 Second Usability Test in Landing Page Design (and how you can use it now)
12:25 16The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
18:29 17Readability and Visual Hierarchy Landing Page Design
19:50 18Respecting Web Conventions in Landing Page Design
13:22 19Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
19:53 20Information Architecture and Accessibility - Landing Page Design Best Practices
19:51 21Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
15:34 22Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
08:43 23Dedicated Landing Page Design Best Practices (Part 1)
14:57 24Dedicated Landing Page Design Best Practices (Part 2)
12:18 25Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Principles Of Persuasion in Conversion Rate Optimization
26Using Scarcity to Improve Conversion Rates on Your Landing Pages
09:46 27Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
12:07 28Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
18:56 29User Scenarios and Contextual Perception in Landing Page Design
16:37 30Quiz: Principles Of Persuasion in Conversion Rate Optimization
Building a High Converting Landing Page From Scratch
31My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
10:02 32Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
07:28 33Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
16:25 34Working With Background Imagery in Landing Pages and Developing Our Hero Section
15:36 35Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
19:27 36Discussing Landing Page Design Changes and Creating our Primary Content Section
16:17 37Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
10:42 38Publishing Your Unbouonce Landing Page on Your Custom Domain
03:43 39Adding Custom CSS in Unbounce to Create Professional Drop Shadows
06:03 40Making Your Landing Page Design Work Better With Custom Javascript Snippets
08:08 41Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
02:30 42Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
03:30 43Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights
12:20 44Integrating Your Unbounce Form Submissions With Your Mailchimp Account
09:06 45Quiz: Building a High Converting Landing Page From Scratch
Landing Page Audit in Action
46Wester Computer Audit (Part 1)
08:28 47Wester Computer Audit (Part 2)
09:16 48Wester Computer Audit (Part 3)
15:19 49Wester Computer Audit (Part 4)
13:52 50Quiz: Landing Page Audit in Action
Conclusion
51Conclusion
02:52Final Quiz
52Final Quiz
Lesson Info
Final Quiz
Class Materials
Bonus Materials with Purchase
Dedicated Landing Page Design Best Practices
Ratings and Reviews
a Creativelive Student
Great Job!! Isaac's energy is contagious, he is insightful and engaging. It is a lost of valuable content and I feel I learned so much from him in this short time. He is a reason I will end up with the subscription so I can watch this course again along side of his other courses. My only complaint was live streaming kept turning off and I missed information.