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Lessons
Landing Page Design Fundamentals
1Laying the groundwork for good design
13:23 2The Myth Of The Perfect Landing Page Conversion Rate
12:05 3The 3 Main Types of Landing Pages and How To Use Them Effectively
18:57 4Business Models and Understanding Your Conversion Actions
06:04 5The AIDA Sales Funnel and The Online Decision Making Process
16:48 6The Awareness Stage of the Funnel ... Where It All Begins
17:26 7The Interest Stage of the Funnel ... Tell Me More
14:10The Desire Stage of the Funnel ... I Want What You Sell
12:44 9The Action Stage of the Funnel ... I'm Going to Buy What You Sell
09:05 10The Fogg Behavior Model and how it Applies to Good Landing Page Design
19:25 11Making Your Landing Page Design Memorable
12:44 12Quiz: Landing Page Design Fundamentals
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
13The Primacy of Product and The Concept of Usability in Landing Page Design
15:23 14Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks
11:17 15The 5 Second Usability Test in Landing Page Design (and how you can use it now)
12:25 16The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
18:29 17Readability and Visual Hierarchy Landing Page Design
19:50 18Respecting Web Conventions in Landing Page Design
13:22 19Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
19:53 20Information Architecture and Accessibility - Landing Page Design Best Practices
19:51 21Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
15:34 22Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
08:43 23Dedicated Landing Page Design Best Practices (Part 1)
14:57 24Dedicated Landing Page Design Best Practices (Part 2)
12:18 25Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Principles Of Persuasion in Conversion Rate Optimization
26Using Scarcity to Improve Conversion Rates on Your Landing Pages
09:46 27Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
12:07 28Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
18:56 29User Scenarios and Contextual Perception in Landing Page Design
16:37 30Quiz: Principles Of Persuasion in Conversion Rate Optimization
Building a High Converting Landing Page From Scratch
31My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
10:02 32Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
07:28 33Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
16:25 34Working With Background Imagery in Landing Pages and Developing Our Hero Section
15:36 35Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
19:27 36Discussing Landing Page Design Changes and Creating our Primary Content Section
16:17 37Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
10:42 38Publishing Your Unbouonce Landing Page on Your Custom Domain
03:43 39Adding Custom CSS in Unbounce to Create Professional Drop Shadows
06:03 40Making Your Landing Page Design Work Better With Custom Javascript Snippets
08:08 41Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
02:30 42Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
03:30 43Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights
12:20 44Integrating Your Unbounce Form Submissions With Your Mailchimp Account
09:06 45Quiz: Building a High Converting Landing Page From Scratch
Landing Page Audit in Action
46Wester Computer Audit (Part 1)
08:28 47Wester Computer Audit (Part 2)
09:16 48Wester Computer Audit (Part 3)
15:19 49Wester Computer Audit (Part 4)
13:52 50Quiz: Landing Page Audit in Action
Conclusion
51Conclusion
02:52Final Quiz
52Final Quiz
Lesson Info
Conclusion
how do you design fans and welcome to the conclusion. It's always sad to say goodbye but I really hope it's just goodbye for now. I'm sure there will be more exciting courses and more interactions that we have and I really look forward to that. I really wanted to say thank you. Um I can't tell you how much it means to me that you took the time to learn landing page optimization and conversion rate optimization. With me. It was a pretty intense course and I really appreciate it. I really do. I mean that sincerely, I think you guys have learned a lot and I hope you feel the same way to like if the most important thing that comes out of this is that you guys really improve your conversion rates, you get a better sense of psychology and landing page design and you're really equipped with the knowledge and the skills to to go and make a difference in your marketing campaigns. That that that would mean a tremendous amount to me if that was the outcome of this course. I'm hoping to hear your ...
feedback, I'm hoping to hear your reviews. Listen, as you could tell this course took a huge amount of time, effort energy uh and work to put together and your feedback your reviews. Um Any constructive criticism is absolutely welcome and and totally encouraged. You can follow me on twitter at at Isaac Radinsky um You can check out our website at www dot adventure PPC dot com. Um You can take a look at all the different services we offer from landing page design conversion optimization, PPC management, re marketing, display campaigns, programmatic display, social media, marketing. Um and all that great stuff. We have a really, really fantastic team. So definitely feel free to check us out. I hope you check out my other courses as well. And I want to give a special special shout out to one max low unbind um and his production crew who was really behind all the lighting here, the set up the studio, the recording uh max does a whole range of video production from commercials to corporate to um interviews narrative. He brings a huge level of creativity, a real neurotic attention to detail. Uh and really the whole production quality here of this course, the audio of the video, the cutting the editing, the animations, um, all to his credit. So if you want to get in touch with him, there'll also be a link in the resources section here. Em low and buying at gmail dot com or you could private message me and I will send you his way. Um so I really appreciate him as well. And I think he did a fantastic job and I hope you guys agree. So with that goodbye. Thank you very much again. And I really, really do look forward to seeing you again. Yeah,
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Great Job!! Isaac's energy is contagious, he is insightful and engaging. It is a lost of valuable content and I feel I learned so much from him in this short time. He is a reason I will end up with the subscription so I can watch this course again along side of his other courses. My only complaint was live streaming kept turning off and I missed information.