Lessons
Class Introduction: Build Trust and Increase Sales
03:12 2Why your Handmade Business Needs a Podcast
06:42 3What is a Podcast?
03:13 4How to Set up your Studio in 5 Minutes
04:48 5How to Launch a Podcast in 1 Week
05:58 6What Kind of Show will you Have?
03:02 7About the Interview Format
06:39 8About the Solo-Show Format
16:41About the Roundtable Discussion Format
07:55 10Which Format is Right for You
21:40 11Challenge: FInd What's Out There
03:25 12Choosing the Right Topic for your Podcast
14:19 13How to Make your Show Special
02:23 14Make Magic: Combine for a Unique Show
07:46 15Content Development Strategies
16:12 16Naming your Podcast Best Practices
07:34 17How to Introduce Yourself
11:34 18How to Write your Intro
03:48 19How to Exit with Confidence
09:00 20Where does your Podcast Live and Why iTunes Matters
20:06 21DEMO:How to Get your Podcast on iTunes
07:18 22How a Listener Becomes a Customer: The Customer Path
07:58 23Your Home Base: How to Set it up for Podcast Listeners
15:19 24How to Generate Content Upgrades
12:39 25How to Leverage your Podcasts to Sell your Product
04:53 26Question And Answer
06:58 27How to Launch your Podcast Successfully
18:06 28Defining "Success" for your Business
07:41 29Other Ways to Make Money from your Podcast
08:25 30How to Find Time for it all: Tara's Exact Workflow
25:19 31Wrapping it all Up
02:03Lesson Info
Question And Answer
We've got some questions, not so much relating to uploading content and kind of what to do once you've got your podcast online, but more towards generating a content and the process of making a podcast. So for example, one of the commenters online had asked, "Is it okay to take breaks in between episodes, "like doing a short series just so you don't burn out. "What would be too long between episodes, "would you recommend?" So that's a really good question. I wish I had the stats and data to give you about what the right distance is, but I think, so you absolutely can take breaks. A lot of people do seasons, and they'll say just like a television show on network TV, which I don't know who watches that, but they have episodes. They start in September and they end in December, and then they'll start back in January and finish up. You can absolutely do it in a season method, or you can just keep it always going and take breaks in between if you want to. There isn't, I have not read any d...
ata about the perfect link. I think podcasts and podcast listenership is still something that they're trying to wrap their head around researching. So I don't know that there's an exact science to it yet, but I would say, what I say people, about their emails, is you want to send an email at least once a month or else people forget about you, especially if it goes two or three months. Now, if you announce a break, and you say, "I'm gonna take a break over the summer," is what a lot of podcasters do, while their kids are out of school, so June, July, and August, "I'll come back "the first of September," is totally fine. The thing to remember is that if people have subscribed on their phone, their phone is still gonna download your new episodes. People are unlikely to unsubscribe unless they just haven't heard from you, and they don't know where you went. So I wouldn't go longer than three months, but if something comes up, and life comes up, there's no reason for you not to come back to it. There's a couple podcasters who stopped two years ago, and if they came back, I would be thrilled. So you just come back when you need to come back. There's also the option of recording perhaps or if other things are coming up in the meantime, you've got conferences to go to or whatever it might be. Exactly, yeah, if you batch it ahead of time, you can be done recording for two months, but you can still have episodes, 'cause they're scheduled. And no one even knows it's coming out, so it, takes that stress off. Exactly. Janet also asked and a few people I think who are watching, they're thinking they're gonna do content and whether it be a vlog or also the life videos we've talked about and Facebook and social media. So Janet asked if you think a Talking Head Vlog would convert to a podcast well, "Is there a way to do a video podcast on iTunes? "How do you think that transition works?" Yes, so if you all have seen the Youtube for growing your business class, we talk about a vlog Youtube video which is a just a your life, right? You're leading your life. You may sit down and talk directly to it, but I think she said vlog talking head or just video talking head format? Talk, yes. Yes, which is just exactly like what a solo show is, what we talked about today. It's just you talking to the camera. That's exactly. So my podcast is both audio and video, and what I do, I could just walk you guys through it, is I record the video. I go in quick time, say make a new movie recording. It comes up, the camera. I'm talking into my computer and, then, we split out the audio using GarageBand. You just take the audio track, and you save it as this new file. If your using Zoom, it'll save it as different files. As long as you're not doing anything visual that they won't understand, but if you explain what you're doing, sometimes it'll be like, "I'm gesturing, "but you guys on the audio podcast can't see that," right? Or I'm saying, "Oh, this book on my bookshelf," then I'll say, "You guys in the audio podcast, "I'm pointing to this book," right? I'll tell them what I'm doing visually, but I mean, obviously if you're showing something like a technique that they need to see, it's not gonna do very well, but if you're just talking it will absolutely do great. That's exactly what I've been doing is just splitting them apart and putting them both. You can absolutely put a video show on iTunes. Video shows aren't watched as often on iTunes as they are watched on Youtube, but if you're gonna make the video, you might as well put it in both places and see what happens. Some of my most favorite (laughs), some of my favorite podcasts do both. They actually have a video feed and they have an audio feed. I always subscribe to the audio feed 'cause what we're talking about in the beginning today is that it's just so much easier to watch, or to listen to audio, 'cause I can do it while walking my dogs, right? I can do it while doing the dishes. I don't have to look at anything else. I can do it while hand sewing something complex. So if you're gonna do the video, you can absolutely do a video feed on iTunes. Also, along with that, I know that sometimes I'll watch something on Youtube that I don't necessarily need to watch. If it's on a podcast as well, you can turn off your phone and put it in your pocket or whatever. If you turn off Youtube, it turns off. Exactly. And that's a problem because then I'm having my phone open in my pocket, you know? So I like the idea of having it in both places 'cause if I'm am sitting and doing a craft, and I can be watching, that's better. That's more enjoyable than just putting it in your ear, but if I'm out walking the dog or whatever, then my ear is better. Yeah, and that's the thing with. So what she's talking about is, I don't know if you guys have experienced this, but when you're using the Youtube app on your phone, if you close the app, or you click over to your messages, 'cause you just got a text message, or you wanna put your phone in your pocket, it stops playing the video. You can't do two things at once, whereas with the audio, because it's coming through your phone, you can. So I answer texts. I check Facebook all while listening, and so it means I'm probably not listening to that closely but it will let you do more, so that's why I give mine in two formats, and I have people that are like, "I'd never watch a video podcast," and someone who years ago was like, "Oh, please don't do videos. "I only listen to audio. "I never do videos." And then she just told me the other day, "Oh no, now I entirely watch you on Youtube," because she's doing it while she's doing her art, and I'm just open on her computer while she's doing her stuff, and so she's listening to the audio, but there's something about the video. She's like, "I like to look over and see your face." So if you're gonna do the video, absolutely do both, and that's really what I wanted to say if you watch that Youtube class, definitely create an audio podcast by signing up with one of these audio hosts, splitting up that file and putting it on your website, 'cause your Youtube video and your audio file can all go in the same place on your site, in that same vlog post, and you're just gonna give people more options.
Class Materials
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Bonus Materials
Ratings and Reviews
Tess
I design embroidery patterns and I love podcasts but I wasn't sure what I would talk about in my own podcast without being able to show pictures. After watching this course I already have 20+ ideas for podcast topics, plus I now know how to get a podcast up and running, step-by-step, AND how it fits with my business goals. Tara Swiger is an excellent teacher and coach. I filled page after page with notes!
Rhonda M.
Excellent, practical information.