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Editorial vs Commerical

Lesson 43 from: The Outdoor Enthusiast's Guide to Photography & Motion

Ian Shive

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Lesson Info

43. Editorial vs Commerical

Next Lesson: Pricing Stock

Lessons

Class Trailer
1

Bootcamp Introduction

06:35
2

Storytelling with Stills and Motion Overview

14:35
3

Elements of a Well-told Story

22:12
4

Storytelling in Motion

34:19
5

Choosing the Best Gear for Your Outdoor Project

16:24
6

Gear for Drones

02:53
7

Gear for Motion

05:23
8

Inside Ian's Gear Bag

20:07
9

General Advice for Preparation

14:19
10

Virtual Scouting

03:54
11

Weather

10:17
12

Permits and Permission

03:09
13

Model and Property Releases

04:43
14

Health and Fitness

03:04
15

Checklist

03:20
16

Location Scouting Overview

15:18
17

Location Scouting in the North Cascades

15:24
18

Drone Introduction

14:59
19

Drone Safety

03:26
20

What Kind of Drone Should I Buy?

02:58
21

FAA Part 107 Test: How to Prepare

06:18
22

Telling a Story With a Drone

06:15
23

Drone Camera, Lenses and Movements

04:34
24

Selling Drone Footage

02:39
25

Why Does a Photographer Need Motion?

10:59
26

Establish the End User

06:35
27

Identify Your Audience

03:12
28

Build a Production Plan

05:28
29

Create the Story Structure

04:26
30

The Shooting Script

07:08
31

Production Quality

08:37
32

Composition for Stills

08:04
33

Composition for Stills: Landscape

08:15
34

Composition for Stills: Telephoto Lens

14:48
35

Composition for Stills: Macro Lens

07:50
36

Techniques for Capturing Motion in the Field

25:15
37

Lenses and Filters for Outdoor Photography

26:20
38

Capturing Landscapes - Part 1

28:12
39

Capturing Landscapes - Part 2

23:36
40

Capturing Movement in Stills

32:17
41

Shooting Water, Sky and Panorama

29:40
42

Understanding Stock

20:45
43

Editorial vs Commerical

03:57
44

Pricing Stock

05:40
45

Producing Stock

14:49
46

Shooting for Social Media vs Stock

11:37
47

Choosing an Agency

08:58
48

Assignments and Capturing Stock

13:49
49

Stock Photography Market

05:28
50

Create A Style Guide

05:30
51

Stock Shoot Analysis

21:29
52

Workflow for Selecting Final Stills

27:43
53

Initial Editing in Adobe Bridge

21:02
54

Reviewing and Selecting Motion Footage

11:02
55

Keeping Track of Your Story Ideas

22:40
56

Script and Story Structure Evolution

04:34
57

Editing to the Content

05:00
58

Music as a Character

05:41
59

Business Diversification

07:07
60

Business Strategy

04:57
61

Pillars of Revenue

17:09
62

Branding

06:36
63

Partnerships and Brand Strategy

05:12
64

Galleries and Fine Art

03:11
65

Budgeting

05:21
66

The Future of Photography

26:12
67

Q&A And Critique

1:09:39

Lesson Info

Editorial vs Commerical

editorial versus commercial. Ah, lot times are here commercial referred to as creative depending on where you're looking at editorial, being newspapers, magazines, that kind of thing. Uh, commercial creative being adds, um, you know that kind of, ah, that higher end marketing usually advertising right or creative. A lot of a lot of creative collections are sometimes used an editorial very often, depending on the agency. So but I make the distinction mostly from the sense of as a photographer. Editorial for you might mean no photo, no property release, no model release and commercial means is commercially available. It could be used to market and sell products, and so or creative and again they blended. But you have releases property model, whatever. So that's a big distinction to make in stock photography. Stock is for everything. It is not just photography, and the reason I mentioned that is because this is the outdoor enthusiast Guide to stills and motion, and you may license your st...

ock photography, but you may find you are a purchaser of the other things. And I can tell you that as a ah photo ah, manager of a photo agency and as a stop photographer myself and all things. I have bought at least one of these at one time or another. Um, and you may 2. And so that's why I mentioned that. What's why this card is here? You may also have more than one talent that you want to develop, And so there is music libraries that you can license for whatever, and there are big ones on great and very, very talented. It's amazing how many musicians air out there for soundtracks and things who are doing great work, who, just like us photographers, are looking for those opportunities to be part of short films. And the prices are really, really reasonable, especially if you're just looking for Web and streaming. You can get a great track for anywhere from 75 to 175 bucks for, like a finished, beautiful, well orchestrated song. So you're not limited in that way. As you start to think about that, music could be something for you. Motion clips. Some of our projects number ones have showed you today, but some of our projects we have gotten back and realize we just missed that detail of a leaf. I didn't think to get it out there just by by us somehow right happens. So we log on and we buy clips, so you might want to buy a clip for your motion project. You don't have to shoot 100% of your own project. If you forgot something, maybe somebody else shot it helps somebody else out. Put a little of your budget towards licensing a clip, and then you can do it. The other way, of course, is you may license your clips and vice versa. So starts to go back and forth. It's interesting because we create our own content, so we often end up licensing from our own creatives. Sound effects, you know, footsteps, all that kind of stuff off ducks, birds, whatever. There's library after library of sound effects illustrations. Of course, if you're an artist store or something like that animation, same thing and video effects, video effects or another big one for licensing. If you're looking at stills in motion on your looking at finishing emotion piece and you want graphics or opening titles or any sort of little thing, there's a lot of presets that you can actually just download. The finished file and depending on the software you're using after using an advanced software like adobe after effects, you can actually download those those. I don't know if the plug ins or effects and then you can customize them so you could just change the name out and put it in on your own so you don't actually create a whole new animation. Um, it's a nice way to work. If you are looking for something that's a quick way to go. But stock is a lot of things, and it, uh, it could be something that you could be a part of. It could be something that you are a purchaser of.

Class Materials

Bonus Materials with Purchase

Slides

Ratings and Reviews

monica4
 

Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!

Cindy
 

What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.

Cindee Still
 

Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.

Student Work

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