Stock Photography Market
Lesson 49 from: The Outdoor Enthusiast's Guide to Photography & MotionIan Shive
Stock Photography Market
Lesson 49 from: The Outdoor Enthusiast's Guide to Photography & MotionIan Shive
Lessons
Bootcamp Introduction
06:35 2Storytelling with Stills and Motion Overview
14:35 3Elements of a Well-told Story
22:12 4Storytelling in Motion
34:19 5Choosing the Best Gear for Your Outdoor Project
16:24 6Gear for Drones
02:53 7Gear for Motion
05:23 8Inside Ian's Gear Bag
20:07General Advice for Preparation
14:19 10Virtual Scouting
03:54 11Weather
10:17 12Permits and Permission
03:09 13Model and Property Releases
04:43 14Health and Fitness
03:04 15Checklist
03:20 16Location Scouting Overview
15:18 17Location Scouting in the North Cascades
15:24 18Drone Introduction
14:59 19Drone Safety
03:26 20What Kind of Drone Should I Buy?
02:58 21FAA Part 107 Test: How to Prepare
06:18 22Telling a Story With a Drone
06:15 23Drone Camera, Lenses and Movements
04:34 24Selling Drone Footage
02:39 25Why Does a Photographer Need Motion?
10:59 26Establish the End User
06:35 27Identify Your Audience
03:12 28Build a Production Plan
05:28 29Create the Story Structure
04:26 30The Shooting Script
07:08 31Production Quality
08:37 32Composition for Stills
08:04 33Composition for Stills: Landscape
08:15 34Composition for Stills: Telephoto Lens
14:48 35Composition for Stills: Macro Lens
07:50 36Techniques for Capturing Motion in the Field
25:15 37Lenses and Filters for Outdoor Photography
26:20 38Capturing Landscapes - Part 1
28:12 39Capturing Landscapes - Part 2
23:36 40Capturing Movement in Stills
32:17 41Shooting Water, Sky and Panorama
29:40 42Understanding Stock
20:45 43Editorial vs Commerical
03:57 44Pricing Stock
05:40 45Producing Stock
14:49 46Shooting for Social Media vs Stock
11:37 47Choosing an Agency
08:58 48Assignments and Capturing Stock
13:49 49Stock Photography Market
05:28 50Create A Style Guide
05:30 51Stock Shoot Analysis
21:29 52Workflow for Selecting Final Stills
27:43 53Initial Editing in Adobe Bridge
21:02 54Reviewing and Selecting Motion Footage
11:02 55Keeping Track of Your Story Ideas
22:40 56Script and Story Structure Evolution
04:34 57Editing to the Content
05:00 58Music as a Character
05:41 59Business Diversification
07:07 60Business Strategy
04:57 61Pillars of Revenue
17:09 62Branding
06:36 63Partnerships and Brand Strategy
05:12 64Galleries and Fine Art
03:11 65Budgeting
05:21 66The Future of Photography
26:12 67Q&A And Critique
1:09:39Lesson Info
Stock Photography Market
the stock photography industry is definitely changing. As I said, prices are changing business models or shifting, and one of the areas that I think is really interesting is art to core when I say Arctic or I'm talking about the big prints on the wall and the, uh, you know, the installations where they literally do a whole wall in an image. Big corporate, purchasing things like that. It's a pretty good area. Um, it's one of the more vibrant areas in stock photography. I think it's performing really well, but thing with that is is they really need high resolution images. It's a really big thing. Um, I'm gonna talk a little bit more about that. I show you some bullet points on that, and then the rise of the niche agency we started seven years ago. But you're seeing a lot more niche agency people who really hyper specialize in particular genres, um, you know, and areas of photography. And I think it's a good thing. I think it's a really good thing, cause people are really wanting to embra...
ce core audience is more than ever before, which means photographers have that chance of embracing core audience is more than ever before. Arctic oars, I say, is one of the fastest growing area for artists. I'm seeing more websites and portals for marketing art, whether you're an illustrator or a photographer painter than ever before. And it's because there's just simply more people living in more places. Anybody who's taking a walk around Seattle sees all the buildings popping up everywhere. Someone's gotta hang something on them somewhere at sometime, and that's a really big area. Um, they are really, though creating a new niche because there's a need for ultra high rez imagery. Um, panoramic sand stitched image res images are ultra high. Res images are paramount, so I mean, we can definitely sell something. No problem out of a cannon mark three, mark four. But a stitch image that's 3 30 megapixel images. Boom boom boom is now a 90 megapixel image. It's gonna blow up a lot better. So we're looking at our model, and you should be thinking about your model is well and how that might fit and getting ultrahigh res images. And of course, there are cameras. If you can swing the price tag that shoot for much higher, so you want to think about that. Excuse. This, of course, means rising for rising costs for tigers. That's a trend you've probably seen here in all my different classes, huh? Rising costs for photographers. Uh, you need new equipment, but I do think that genuinely there are greater sales opportunities and my sales report. I show you and my stock and social media class you get a chance to actually take a look at all the line items. About 50% of those are arctic. Or for may um, so more than so, it is much greater sales opportunity, I think, than ever before for that. So you want to think about that resolution? It's worthwhile making that investment in new gear. And again, you don't want to necessarily just do it as an agency. But also think about your own print sales. Okay? It's not just stock photography of your shooting high rez. Your own prints are going beautiful. If you start working with a gallery, were hanging him on your wall somewhere else. So those are some of the things you want to think about. A couple quick points as well. Before we do this analysis, don't try in time the marketplace shoot for longevity. Tell you what I mean by that a lot of people try to say Okay, well, Iceland is happening right now, right? I saw people nod their heads when I mentioned Isil every once ago. Whatever it's happened already. Don't Don't try. It has happened. I never something. I'm thinking of going Iceland. I see a lot of images coming from Missed the boat you missed. The boat saturated market is so saturated with that imagery. Um, we actually met with it with travel and tourism. Uh, industry leader about Iceland that does tours in Iceland. And they were like, We are good, Thanks. We get so many images for free, we don't even need him. That's how much it's happened. So, um, don't try and time the market place. Try and drive the marketplace. Shoot for longevity Shoot images that are gonna be iconic Toe have a long tail to them and see if you can really, you know, really, really own a genre and a niche and be specialized. So but don't try to time the market place when you're trying to capture stock. Um, it's really, really tough. The only thing That's gonna be tricky with stock, especially if you have people. This is also worth noting, especially now. I think about it more is clothing styles and things like that. They're changing quite a bit. You don't realize they're changing as you're going through it, of course. But then you look back a couple of years and like, Oh, yeah, camera was really and wasn't it? You know, it's you gotta You gotta really pay attention to that. A landscape photo and stock is gonna have a lot longer life than people in a dream because of hair styles and everything else that sort of go out. So eventually, all, let me just sort of expire out. Most people want most buyers one images that are two years or younger. Um, they don't want That's after five years, both quality as well as relevance. No matter what it is, they won't really go for it. So you want to try and keep your archive pretty refreshed? Um, that's not to say you're not gonna sell. You'll sell, but images that are over five years you're gonna see a diminished return and are generally only gonna fill a few needs here. In there
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
monica4
Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!
Cindy
What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.
Cindee Still
Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.