Lessons
Class Introduction
01:04 2Choosing a Genre
09:18 3Perception vs. Reality
10:20 4Supply and Demand
10:14 5How to Turn Pro
09:47 6What it Takes to Survive
05:28 7Marketing 101
04:56 8Consolidate Your Brand
04:38Lesson Info
Get an Accountant
I already talked about this, get an accountant. Sit down with them, accountants are really good at humbling you and telling you, because you're out there shooting and the funny thing with being a freelancer is that your gross income will be bigger, obviously because you gotta fly here and pay for all these expenses upfront, then you get reimbursed, and so you've done the assignment and you think, okay well, I just sent an invoice for $6,000, or whatever it is. But that includes a whole bunch of expenses, then this, then there's overhead, and then there's this stuff at the end, that's what you're making a profit on and paying your bills with. But if you're not really on it, you can think, oh I'm getting a check for $6,000, I'm good. Not thinking like, well that's actually gotta pay off the credit card and do this, you can get into trouble really fast if you're not, and an accountant, they don't have to be a full-time accountant, but if you got somebody you can check in with on a monthly...
basis or every other month or something like that, it'll really help keep a level head. Because that's a place that you can really get in trouble fast.
Ratings and Reviews
Robin Sebastian
I think that Michael makes creatives take off their rosey sunglasses and see the business of professional photography as it really is. You might not want to hear everything that he says but he shares some very honest and important information here that people coming into the business should only ignore at their own peril. Established photographers are probably in full agreement with what he has said here. This class is a must watch for any aspiring pro photographer! Four thumbs up!!
Student Work
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