Lessons
Class Introduction
01:04 2Choosing a Genre
09:18 3Perception vs. Reality
10:20 4Supply and Demand
10:14 5How to Turn Pro
09:47 6What it Takes to Survive
05:28 7Marketing 101
04:56 8Consolidate Your Brand
04:38Lesson Info
Stay Up to Date
Staying up to date on the industry, I've talked about this a little bit. Here are a few blogs that I look at pretty much everyday and there's probably a dozen other ones that I look at everyday that I'm in the office. Aphotoeditor.com, my friend Rob Haggart's website. Does everybody here know aphotoeditor.com? If you don't you should definitely check it out. He was the photo editor at Outside Magazine and Men's Journal, started this blog anonymously like a decade ago and it covers all different genres of photography. But he shows the industry from the art buyer, the photo editor's side of things, and it's a gold mine of information. It shows pricing, it has all kinds of jobs that have been shot and it shows the actual estimate with the client's name and some of the specifics blocked out. But all of the numbers are there. So you can see like, this guy did this job, or this person did that job, they made X amount of money. OK, now I kinda know where I am in the ballpark and this is stayi...
ng up to date in the industry, how do I know if I am still in the ballpark? That website is a huge asset. Photo District News is a pretty normal one, PDN, ASMP, the PhotoShelter blog, DPReview, that's more for technology not necessarily clients and stuff. Seth Godin's blog is a great marketing blog. Several of his books, if you haven't read The Purple Cow, read The Purple Cow immediately. Thanks Seth Godin.
Ratings and Reviews
Robin Sebastian
I think that Michael makes creatives take off their rosey sunglasses and see the business of professional photography as it really is. You might not want to hear everything that he says but he shares some very honest and important information here that people coming into the business should only ignore at their own peril. Established photographers are probably in full agreement with what he has said here. This class is a must watch for any aspiring pro photographer! Four thumbs up!!
Student Work
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