Class Folder
Rita Cidre
Lessons
What to Expect
01:31 2Class Folder
00:37 3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52 31Final Quiz
Lesson Info
Class Folder
Okay, last housekeeping item. Before we get started in the course folder, you'll see this conversion rate worksheet covering the art and science of conversion rate optimization. I recommend you print a copy and use it to follow along. You can fill it out for your own business or the one that you work for or support as a freelancer. Is it me or is it fun to write stuff on good old fashioned pen and paper as we go through the course, I'll be filling it out for my own e commerce business that you see right here. I design and handprint canvas bags. Aren't they cute? I digress. Let's get started.