What We Learned
Lesson 30 from: Conversion Rate Optimization: Convert Visitors Into BuyersRita Cidre
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What We Learned
Lesson 30 from: Conversion Rate Optimization: Convert Visitors Into BuyersRita Cidre
Lessons
Chapter 1: Course Introduction
1What to Expect
01:31 2Class Folder
00:37Chapter 2: Calculating your Conversion Rate and Setting a Goal
3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
Chapter 3: Removing friction from your funnel
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
Chapter 4: Optimizing your landing pages
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
Chapter 5: Experiments and Optimization
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
Chapter 6: Conclusion
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52Final Quiz
31Final Quiz
Lesson Info
What We Learned
congratulations on completing this course. I hope you feel ready and excited to blow your website's conversion rate through the roof. In this course we learned how to define and calculate your site's conversion rate. We learn how to set conversion rate goals that allow you to hit your company's revenue goals basically to make the money you want to make for your website. Then we discussed two key strategies for improving your site's conversion rate. First removing friction from your funnel. This includes improving the checkout process, site speed and making your site more accessible to different populations. Then we discussed how to improve conversion rates for your landing pages through three key tactics, encapsulation, urgency and scarcity and social proof. Finally, we discussed experiments and optimization specifically why A. B tests are important how to set them up and measure their impact. Now that you have this new skill, Take advantage of it. You can go to fiber and set up a new ...
gig or improve your current service catalog. You can also check out other gigs in this category to get an edge over your competition. If you want to reach out to me or work with me on a content marketing or conversion optimization project. You can find me on fiber. You can also check out some of my gigs there or on linkedin. You can also read my blog and access my e books on various marketing topics at Rita Cidre. That's R I T A C I D R E dot com. Thank you from the bottom of my heart. I hope you enjoyed this course and thank you for joining me on this journey. I hope to hear from you soon. Bye. Mm hmm.
Class Materials
Bonus Materials with Purchase