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Lessons
Chapter 1: Course Introduction
1What to Expect
01:31 2Class Folder
00:37Chapter 2: Calculating your Conversion Rate and Setting a Goal
3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
Chapter 3: Removing friction from your funnel
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
Chapter 4: Optimizing your landing pages
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
Chapter 5: Experiments and Optimization
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
Chapter 6: Conclusion
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52Final Quiz
31Final Quiz
Lesson Info
Conclusion
congratulations. You've reached the end of our chapter on optimizing your landing pages for conversion. Here is a quick recap of what we covered first. We discuss the difference between a homepage and a landing page and why. It's important that you always point your marketing campaigns to relevant landing pages. We also looked at tools that can help you on your journey towards landing page optimization from google analytics to lead pages. Next we covered three tactics for improving your landing page conversion rate. First encapsulation in this part we discussed the importance of a C. T. A. Or call to action, directional cues and white space. Second urgency and scarcity. In this section we discussed the importance of leveraging, temporary offers or benefits, exclusivity and message that shows low inventory. Finally, we discussed social proof as a way to build trust with your customers specifically the use of brands and seals, testimonials and reviews. In the next chapter we'll combine a...
rt and science to talk about A. B. Testing but before we move on make sure to rate yourself in these three areas on your worksheet. I've done so for my site here and as you can see I have a lot of room for improvement
Class Materials
Bonus Materials with Purchase