in the previous lesson we looked at one brainstorming technique, the audience transform metro roadmap in this lesson, I want to share another possibility. This is the mind map. Now a mind map is very simple in its structure. What you need to have is you need to think about your main message. So if there is one thing not five, just one thing that you want your audience to absolutely remember from your presentation and take away from your presentation, what is it and that's your main message and then you support the message with three key points. So the mind map is main message, three supporting points now, why three? Because three is the most important number in communication. We call it the rule of three for example, in my country, I come from Italy and I know it's the same here in the UK. I live in London maybe it's similar in your country. There was a Tv ad some years ago from the from three, the mobile network company with their song three is a magic number now. Three is definitely ...

a magic number when it comes to communication and the reason is scientific. If you look at how our brain works as humans in short term memory we find it very hard to process and remember more than roughly three pieces of information at the same time. So I don't care whether you have five reasons or 10 reasons or 100 reasons why they should buy your product or why they should believe in your ideas just give them three and if you think about it, the rule of three is so much embedded in our society. For example, I'll give you a list. Ready. Ready, steady, go, ready, steady go. Yes we can. It's always three. The father, the son and the holy spirit. If you look at the names of many companies when they have some letters like DHL or TNT or S. A. P. S. Up and many other companies, if you look at the flags of many countries, it's often three colors and then in popular culture you have things like the three musketeers, the three little pigs, sex drugs and rock and roll, sex drugs and rock and roll. It's always three. Now the mind map is one of the most Powerful tools in communication. Why? Well because first of all it follows the rural three but also because if you think about it you can use it anytime whether you have 30 seconds or 20 minutes or one hour or maybe you need to come up with your messages for a one day training course or for an online course like this, you can always organize your thoughts using a man map with your main message and three key points. For example, we use the recently with a client, she is a small business owner, a business mentor here in London and we prepared together for a one hour workshop that she had to give to an audience of directors within the same company and her objective was to promote within that company a different way of communicating. And so we worked together to develop her mind map which looked like this. Her main message was that they had to, the audience had to change the way they communicated with each other because the existing way was producing negative results for their business and then she had three key points. Her first point was about awareness, awareness of the importance of communication and why it matters for business. And the other two points were mainly tips, communication tips, she wanted to make it educational. So the second point was about dynamism, she said that you need to adapt your communication styles to suit your particular audience, so you need to make sure that your communication is dynamic. And the third point was about reiteration which is another communication technique you can use to make sure that your message is understood and that was her mind map. Now of course the more time you have the deeper you can go, in that case we had an hour, so for example you could have for each key 0. sub messages but you see the organization of your thoughts, the structure remains the same main message, three key points and this is a photo of a natural brainstorming session using this technique that we did with the same client I talked about in the previous lesson, so what we did with that client, we started with the audience transformation roadmap and then often what happens is when you look at the column in the middle in the 80 are the transformation column. Often you start to see patterns and so you can group ideas together and so what you can do is you can take all of these ideas and you can group them into three key points. So what you're doing there is you're going from an eight er into a little bit more of a structure, going from an A. Tr two amendment with your main message and three key points. And here is the mind map. Now in the next lesson, I want to share the last for discourse, the last brainstorming technique, which is the traffic light technique. I'll see you there.

Class Materials

Bonus Materials with Purchase

Exercise #1: ABC - Understanding Your Audience

Exercise #2 - Define Your Objective

Exercise #3: ATR - Brainstorm To Find Your Key Messages

Exercise #3: Mind Map - Brainstorm To Find Your Key Messages

Exercise #3: Traffic Light - Brainstorm To Find Your Key Messages

Exercise #4: 70 Words

Exercise #5: Storylines - Develop Your Storyline

Exercise #6: Storyboard - Sketch and Design Your Visuals

Andrea Pacini

Certified public speaking and presentation coach with 10+ yrs experience helping hundreds of businesses including 300+ TEDx speakers

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topics covered in this class

Business Design Projects Public Speaking

Ratings and Reviews

julie haskett

I was just beginning to create a series of presentations when I noticed this course. Serendipity! I thought I knew what I was doing, but learned some great techniques. More importantly I learned what NOT to do. Now I have much more confidence in the process.

michal babula

A lot of useful information.

Sara

Exceptional course. Very well organized and taught. The course was engaging and practical, with clear actionable approaches, examples, and activities from beginning to end.

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Brainstorming Technique #2 - Mind Map

Brainstorming Technique #2 - Mind Map

Lesson Info

5. Brainstorming Technique #2 - Mind Map

Lessons

The Importance of Presentation Skills in Business

Understanding Your Audience

Setting Transformational Objectives

Brainstorming Technique #1 - Audience Transformation Roadmap