Lesson Info
3. A Great Website is Search-Friendly
Lessons
Lesson Info
A Great Website is Search-Friendly
So now that we've covered goals, let's switch gears and talk about making your website search friendly. The process of helping the website increases visibility in search engines is called search engine optimization better known as S. E. O. We could do an entire presentation on S. C. O. But this action will give you a few tips to get your site off to a great start. It's clearly important that your business can be found online with people search but it's also useful to understand how people search and what they search for. For example, from 2020 to 2021 Google Search data shows a 100% increase for searches that include the words now near me. This indicates that people want what they're searching for immediately if you have products and services that they're looking for in your website confirms is you have a great opportunity to make yourself to help you understand how to make your site more search friendly. Let's look at a google search results page it's probably familiar to but we'll ac...
tually break it down into sections at the top. You see the word or phrase or questions that the search attacked in. This is called a search query. Below the query you will see search results. This example shows a text ad at the top of the results that is clearly labeled underneath. That ad is the start of the natural organic results. So creating a search friendly site helps you increase the changes of appearing in that organic results area. The organic results include sites like google's algorithm has simply identified as relevant and useful matches for that search query. When we talk about making your site search friendly. We mean improving the chances of repairing uh and of course appearing higher in these organic results, clicks on links and organic results are free. Right websites can't pay google to appear hair and advertising doesn't influence the websites. Organic presence or position. Uh There's of course one more section to review. On the right hand side of the page is a google business profile. Business profiles are available to local businesses with storefronts or service areas. Yeah, so you can hire a company or consultant to improve your website's SEO but there are plenty of things that you can do yourself to improve your site's visibility in the organic search results. So, first make your site fast website slow time is important, especially for mobile devices. A study commissioned by Google and conducted by 55 and Deloitte found that faster site speed, improve conversion rates and reduce bounce rates. So in other words, websites that load faster, encourage customers to stay longer and purchase more. So next improve SEO by publishing original content that's useful. Clear and accurate uh include keywords customers would search for to find your actual site and make sure that your web page actually includes these words. S. E. O friendly sites also include links either to other relevant pages within your site or to other websites that publish high quality information and third use text to anchor your links whenever possible, including relevant keywords as part of that actual link. So next you think about descriptive page titles and accurate page descriptions can also make your site more search friendly. They should be unique to each page, meaning the CMS is allow you to add each page a custom title. Next organization. This is a big thing. The way your site is organized is known as information architecture and we'll talk about a little bit later. So logical information architecture helps visit us buying the information they're looking for and it's good. Of course, P S C. O Why you're wondering why is it good is because thoughtful organization helps google to more easy to understand what your websites about, including what information is most important. Finally remember that to design your site in the way that looks and feels and works well of course all browsers and devices. Uh about half of your visitors will be viewing your site from smartphones or tablets. After having trouble using your site. Their majors choose not my return. Mhm. Lastly, you should think about your website, not as your total presence online, but as part of the piece of the puzzle, right? Uh you may have many ways to connect your audience online. Some customers will find you via google business profile, youtube channel online, land social media or even a link from another website. So try to connect all the ways your business appears online. So customers can interact with your brain across different channels.