Lesson Info
6. A Great Website is Trustworthy
Lessons
Lesson Info
A Great Website is Trustworthy
so before engaging with the website, people wants to know that it's safe to use, especially if they're sharing confidential information like their credit card numbers. That's why it's important to take steps to reassure customers that you take their privacy seriously and have a trustworthy site. So the next time you're online paying a bill or placing an order, I want you to take a look at the web address at the top of the page. You'll likely notice a padlock symbol at the beginning of the U. R. L. You might also notice that the address begins with H. T. T. P. S. Right? Instead of just http. Uh Both these things indicate that you're insecure website. So how do you provide security for your site visitors? Well, first, you'll need an ssl certificate. Ssl stands for secure sockets layer. It's basically technology that encrypts your data so that it can't be stolen. All right. So it's a back up here for a minute. When you're on the web page, the browser using is constantly communicating with...
a web server. That's how your online right. But this information is being transmitted back and forth between the server and the browser. It has the potential to be intercepted by hackers and ssl certificate signals to the browser that it should make the connection to the server secure and private. Of course. Uh So there's no opportunity for someone else to access the information that's being shared. Savvy consumers know to look for the padlock. And of course that https before making a purchase or sharing any sensitive information and it's in your best interest to offer them this security on your site. Most web hosting providers may be able to set up an ssl certificate and of course we knew it periodically. If that's not the case, you'll need to work with the certificate authority uh, C A to obtain one. And there are many providers including the nonprofit let's encrypt a free automated and open certificate authority provided by the Internet security Research Group. Uh so next up we're talking about secure payments. Right? If your website includes e commerce as a component, you also want to ensure that payments are secure to do that. You need to create a merchant account with a payment gateway. A payment gateway, also known as a payment processor does exactly what it says uh, serves as a liaison between your business and your customers by safeguarding their financial information. You've probably heard of one of the most popular payment gateways, Paypal, but there are many more rights such as authorized that net world pay stripe and square you. Another crucial way to build brand trust with your customers is to have good authentic customer reviews. Uh, we all know like, you know, as consumers, we are savvy and we won't just take your word for it that your products and services are five stars. They want actually here from real people who have done business with you and use your product and services and want to share their experiences. So you want to encourage satisfied customers to spread the word online, including, you know, like your business profile on google and you also have the ability to like embedded reviews on your website. This is a great way to put feedback in front of those potential customers. Some review sites even offer widgets to help you do this very easy. Also you wanna encourage feedback from customers by making your contact information easy to find throughout your site, including your location, your phone number and of course your email address. All right. So we cover a lot information today. So let's talk about what you should do next. Alright, so first you want to do is start by making a list of business goals that you want to achieve with the help of your website. So try the smart framework review the suggested suggestions from todays workshop are there and you like to try to implement for your website and then of course make an action plan to get started. And third, please join us for part two of this series. You can register for the next workshop elevates your website with google tools by visiting G dot co slash grow on air. All right, so let's close today's workshop with one final activity. Think about today's workshop of all the tipsy covered. Is there one update you like to get started on now, you know, feel free to type your next step in the chat box below this video player. Now you can also consider this, your call to action. The first step in your websites action plan. All right. So as you're throwing your coal action in there, I'll share a few more resources to help you keep learning after today's workshop. If you want to shop in your business skills and and actually a marketing skills check out Primer. Primer offers a series of short fun lessons that are less than five minutes each. You can download the app for free to your phone. If you have an android device, you can get it on google play and of course, if you have an apple device, you can get it from the app store, you can grow your digital skills no matter where you're located on, grow with google on air. So on air offers free online workshops, so you can get your learn on and learn digital skills about a wide range of topics. So definitely visit G dot co slash growing here to register for upcoming sessions and you can also rewatch, pass workshops on demand. This session was brought to you by grow with google, which is an initiative that helps people prepare for work, find jobs and even grow their businesses. So we talk about job seekers, they can grow their skills in order to find new jobs and advance their careers. Teachers can learn how to put the latest technology to work inside and outside of the classroom, small business owners can build their online presence and find new customers. Startups can learn how to get their ideas. Uh, the exposure that they need to succeed, developers can sharpen their current skills and, of course, master new ones to learn more, visit google dot com slash grow.