Creating Customer Profiles
Beate Chelette
Lessons
Class Introduction - Turn Your Talent in to Business
06:45 2Creating your Vision Statement
02:58 3Creating Your Mission Statement
02:44 4Types of Businesses
04:29 5What To Do with Your Idea
01:20 6Test Your Awesome Idea
09:31 7Competitive Research & Testing
06:21 8Creating Revenue Streams
02:17What’s Your Number?
06:23 10Funding Your Business
06:14 11Creating Customer Profiles
01:54 12Human Capital
02:17 13Organizational Structure
01:09 14Financial Responsibilities
02:32 15Legal Responsibilities
00:59 16Long-Term Growth Strategies
05:39 17Using Automation
01:28 18Your Creative Business Plan
01:47 19The Power of Your Story
01:20 20How To Make Money
01:43 21Marketing Strategies
00:25 22The Non-Sleazy Elevator Pitch
02:51 23Marketing Tips You Need To Know
03:43 24Thinking in the Long-Term
04:46 25Capturing Clients & Where To Start
03:13Lesson Info
Creating Customer Profiles
in a customer profile. There is more than one customer profile many times. Often you can have 23 or four customer profiles. The world is not your customer. There is no such thing as having one product that works for everybody, so you have to identify who they are in. The more specific that customer profile is, the better it will be for you and for your business. A pain point is when you when an ad says broke, Are you broke? Are you living from paycheck to paycheck? That's a pain point, you know, and they're drilling it in slowly on the pain point to make you feel like you're really despairing and you need help. So part of the cost of a profile is because what we really want to get to is the pain points. What is it that we can offer to our customers, and how does this need to be presented? So you want to know what the language is that your customer is using, even though they might be actually looking for the wrong thing. But if they think they need that, you can always educate them ther...
e, So the way works you give them what they want, and then you teach them what they need to get that. So you give them what they want. So if they want to find more clients, you give them the answer to wanting more clients. And then do you teach them what they need? Which is, you know, the 12 steps and how to turn your talent into a business. So on page 21 there is, and I'm going to show it to you. So here in the customer profile, So there's a note field right here, and you can just enter the information right here.
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