Human Capital
Beate Chelette
Lessons
Class Introduction - Turn Your Talent in to Business
06:45 2Creating your Vision Statement
02:58 3Creating Your Mission Statement
02:44 4Types of Businesses
04:29 5What To Do with Your Idea
01:20 6Test Your Awesome Idea
09:31 7Competitive Research & Testing
06:21 8Creating Revenue Streams
02:17What’s Your Number?
06:23 10Funding Your Business
06:14 11Creating Customer Profiles
01:54 12Human Capital
02:17 13Organizational Structure
01:09 14Financial Responsibilities
02:32 15Legal Responsibilities
00:59 16Long-Term Growth Strategies
05:39 17Using Automation
01:28 18Your Creative Business Plan
01:47 19The Power of Your Story
01:20 20How To Make Money
01:43 21Marketing Strategies
00:25 22The Non-Sleazy Elevator Pitch
02:51 23Marketing Tips You Need To Know
03:43 24Thinking in the Long-Term
04:46 25Capturing Clients & Where To Start
03:13Lesson Info
Human Capital
what's coming next. We talk about human capital. So when I was putting this together, somebody said to me Do not call it human capital College, human assets. And to me it is human capital. And I tell you why. Because every person has a value and of course we all people and we have our our individual values people that we contribute to whatever but for a business. And this is about building a business, people have an actual monetary value for your business. So the old rule of what you put in is what you're going to get out death supply here, too. So on page 28 what we have, we have this in here where again, you know, you have the room to talk about about yourself. And I know a lot of you don't really like talking about yourself. Get over it because your client needs to know. Why are you qualified to run this business? You've heard it. My instant qualifier is I sold the company to Bill Gates. If I say that, I don't even need to say anything else because it's an instant qualifier. Now, mo...
st of you may have not sell the company to Bill Gates, but that is just one off the qualifiers that are out there. Qualifiers are that you have a degree. A qualifier is that you've done extensive research. A qualifier is that you dated yourself against all odds. So what happens? A lot of times, It's a big danger for especially small business owners. Is that you think if you only could clone yourself because you're so good at everything that you know you If you had somebody who can just do put, do the exactly what you do over here and then do exactly what you do over there, you cannot grow a business like that. So you want to be the best at what you do, and you want to find out what you're not so good at or what you don't like to do. And you want to hire somebody for that is soon as it is possible as soon as it makes sense in the business. So again, big, big warning. Many me cloning is bad
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