Lessons

Lesson Info

Promote

The last section is promote like we talked about Plan, build, launch. But now, once it's live, you've got to bring the traffic. You've gotta bring a lot of 90% of backers and traffic. So a few simple things You want to build a simple share page with a progress bar. So, Mike, from someone who we just talked about did this and then being the very generous soul that he is published the source code for free on get Hub. So it allows anyone to build a really sleek, sexy share page that makes it easy. So we talked a lot today about making it easy for people making, making it easy to decide which level to choose, making it easy for them to get hooked at the $1 level. The share page is makes it very easy for them to share your project. So whether they backed it or not, um, it's, you know, there are the share buttons on Kickstarter, but this gives you a little progress bar, and it's also a little bit like it zone, meaning launched rock page. There could be a picture. There could be a video from ...

you, so we're gonna look at that. So with Soma, you know that, I guess said they built the list of personal friends and family. This is what they sent them. Because, yes, you want people to back it and you do want toe, you know, send them to the actual Kickstarter page, but for true friends and family that are going to share about this as well. We talked about thunderclap toe batch it altogether, but on launch day, if there's people that still haven't done it, you send them this. If they clicked the Facebook share button, I didn't do the animation in the slides, but it's pretty cool. The slider goes to 33% and then it's like instant feedback for the brain, right? Oh, cool. Now when I tweet about it, it goes to 66 I click on that. It goes 200 you see the actual Kickstarter page. So Mike was super generous. Mikes team. Put all the source code on get hub dot com slash soma water. If you go to that page, you can snag the code, and anyone with decent webbed of chops can recreate this. Um, this was another one So what Mike did was really smart. He updated it and made a better one. So and then staggered this release. We talked about releasing videos throughout, like one for a week. He would update the share page and update it with all the places he's been covered. So fan page, salon, fast company, Thrillist, Huffingtonpost, mashable and greatest. So you can like, um, those actual articles, right? This is pretty simple for developers to do given. Then you share the source code. And then, of course, he's on the video saying, We're in the homestretch, right? By the time you filmed this video, they were already funded. So another project to help recently called Ampere was there trying to improve the world of lingerie for women because there's kind of, like the low quality stuff with the big brands that we all know about. And then there's the high end La Perla stuff. That's maybe $300 for a bra. And they said there's nothing really in between. They wanted high quality at a more affordable price on better fitting. They said there's not enough sizes, so they just you know when when she wrote back to me said share page may look familiar. She just grabbed the source code from Soma throughout her own share page. Same exact thing. Share tweet and back us. So that's Ah, that's a simple thing. Simple way to do it any any questions on that? Good. So how can I Loveridge Twitter to promote my project? And this is talked a little bit before people think about Twitter because the media talks about it this way, as outbound as tweets. As talking as you know, even the megaphone. In the beginning of this section, people think of Twitter as outbound. The golden twitter is flipped that megaphone around and put it to your ear. That is listening. Um, how you Twitter is one of the best ways to find those sub tribes who really, really care. Imagine if every word that came out of my mouth just floated through the air but then was collected and transcribed digitally. And then you could search that. And now imagine that's everyone everywhere. That's the value of Twitter, because that's what people do is they tweet. And if it's not a direct message, a tweet is public, and we're gonna look at specific strategies to do that. But just think of how niche and those those deep sub tribes, if you want. You know, Arab spring. For a while I was trending on Twitter and everyone, um, was talking about it so you could go even more niche than that. But Twitter is an absolute gold mine of information. Everybody's way too worried about what They're gonna tweet when in fact, they should be listening in mining this data. Um, so it's great for listening and finding those tribes and sub tribes who care like we talked about. So here's the trick. Update your Twitter bio or create a new account. Like if it really makes sense for it not to be you your own personal account that makes sense for it to be the product. I tend just like the Facebook thing. I tend to think I would rather hear from you then, like the logo or the you know the wreath from the award that your film one I want to see you and your photo so I would do it from your own personal Twitter account. But if maybe, like so, you're trying to build a brand and a whole new product. Um, you know, you want you want to build a branded account, use Twitter, search to find the right people, and then follow them. And this is the trick is we talked a lot today about emails and about permission and about how to get people to opt in to hear from you again. So there's an interesting little trick with Twitter, right? We all like new followers, right? We don't like spam. We don't like people annoying us. We don't like unexpected emails, Right? Seth Godin defines permission marketing as anticipated, personal and relevant messages and then permission Marking on steroids is Will they miss you if you're gone? Um, so you can use Twitter search to find the right people. When you click, follow from your account, they will get an email from Twitter. Now, some people filter those emails, but most people still get those emails and leave those on. That's what we'll say. College is not following you on Twitter. And most people get that warm fuzzy when I get a new follower new fan and they say, Who is he? Well, if they tweeted about the Arab spring or oppression or women or film or documentaries of You Search and You found that they tweeted about the right keywords, and now you're following them. And the link is to your launch rock page or two years to your Kickstarter project. Um, that's interesting to them cause it's it's it's definitely relevant, right? It's like when you tweet to complain about a brand and they respond really quickly, like Wow, that's cool. They're listening. Well, these people don't expect anyone to be listening to them now. What you don't want to do is at reply in at span them. I've seen this the worst. I think that that $1,000, project the woman was just adding anyone who I had mentioned anything on Twitter, and that's the wrong way to do it. Just follow them because, like I said, then they get an email from you, and if they want to engage, they will. If they follow you back, you know you could then start the conversation say, Hey, you know, thanks. Thanks for following etcetera. But if you link to either your lawn truck page or your landing page or your Kickstarter project, they get that in the email from Twitter to them, so It's kind of a little hack away to email people that you don't have their email address because you don't email Twitter does, um, so Twitter will send them a new follower email. So we did this with Gary Goldstein. So Gerry's project is about the size of years, and it's a book. Gary is ah, dear friend and the producer of Pretty Woman and Under Siege. Um, and he wanted to write a book. He's been in Hollywood a long time, and I wanted to write a book about what it's like to be in Hollywood and what it's like to be a struggling screenwriter and things like that work on your first screenplay. And so, you know, we talked about the pricing levels and stuff like that. He actually had already launched by the time we connected, and they had already done everything almost exactly right. They had interesting levels, you know, really well, reasonably priced, etcetera. But we still had the you know, they didn't have a conversion problem. They had a traffic problem and we thought cash struggling screenwriters, right. Maybe they all drink at the same bar. But how else do you know? Is there do they hang out online like Are there? Are there tribes or their subjects? How do we reach them? It's a very disparate, sort of unorganized tribe because most people who are struggling writing their first screenplay, have a day job that has nothing to do with that right? They live outside of Los Angeles or whatever. So we used this Twitter search trick. And while I was on the phone with Gary, we typed in the word screenplay on Twitter. And it turns out the word screenplay on Twitter is mentioned about once a minute, give or take, and about every third mention is somebody eventing because that's what we all love to do on Twitter, right? Struggling through my first screenplay, almost finally finished my second screenplay, etcetera. Those kind of words, right? And screenplays. Not the only word he could have been done. A whole kind of s e o style keyword analysis, but we gotta think about what? You know, somebody who wants his book. Who's the avatar, right? Maybe there in Hollywood, maybe there. Ah, waiter, waitress like, who knows? But what would they What would they type into Twitter that then you can search to find them. So it turns out for Gary, that word screenplay worked really well. We tried that before he started following them. We updated his Twitter bio. So produced her pretty woman under siege. Mothman Prophecies writer, screenwriter, filmmaker Check out my Kickstarter and even figured out how to make the little arrow go down to his Kickstarter link and show he's in Los Angeles. So here's what happened. A bunch of times is somebody got that new follower email and then they said their first thought is Who the heck is Gary W. Goldstein? And then they read the bio and they say, Oh, my God, they screamed to their partner or friend. The producer of Pretty Woman is now following me on Twitter. Right? And he didn't have a ton of followers at the time. Um, and they immediately started. Thank you so much for the you know, they didn't They didn't necessarily know why, but this is what happened. Um, good luck with your Kickstarter project. Do you mind if I promoted to my clients? You know, things like this all the time. So we did this and Gary did a great job. He didn't just follow them and say, OK, now pay me. He continued to engage them. So you can see that replace Ross? Of course not. If you have. If you have a blogger, I'd be happy to do an interview. Like we talked about doing Blawg interviews before. It would be more than happy to support you. Send me a link to your blog's. So he did this over and over and over. Um, he actually has an assistant who is also very good Twitter. And she helped him sort of continue to engage this people. But it really, really started sort of a firestorm of, um all these interesting connections of people that you could imagine if you're a struggling, aspiring screenwriter and maybe work in a diner during the day. And then the proofs were pretty woman and under siege follows you on Twitter. It creates an interesting thing, right, So so for you, you could be, you know, film producer of these, you know, like to the films Remember in the Twitter bio if you do an at reply and then links to that twitter account. So if there's relevant things that you've done that have their own twitter accounts. You could do that. But the key is update the bio and a link so that the people you follow think that's relevant and hopefully impressive. And then they'll get that new follower email. Gary called me. Um, our email may about two hours after our call, and he said, We already have $500 in our Kickstarter project within two hours of, you know, trying this punching the word screen plan to Twitter, seeing its mention about once once a minute on, but was just one word. Like I said, think of what are the key words? So this is another kind of hallmark. Bottom is what are the things that thes thes individual people. So now we're going tribe sub tribe, one individual person. What are they talking about? Where the words they're using right would be interesting to search Twitter for, like oppressed Arab women are oppressed. Those those sort of words and just see like, and all you have to do is follow them. It's not spammy or bad to just follow somebody on Twitter. Everyone wants a new follower now. One little caveat keep in mind is on Twitter. When you get near followers. You can't follow more people until approximately. I think 80% of 2000 is following you back. So right around that 2000 buffer mark, that's what they've done to stem a lot of spam accounts that just do things like this. And then Matt, try to mass follow 10 thousands of people, so get very specific. Used the keyword search. Does this make sense? I know this is again a little bit tricky, A little geeky, a good chat rooms. Good. So where else should you put your Kickstarter link? And this is one that took me. It took me a long time toe to realize some of these things to realize all these different places to put it. But there's some very obvious things that people don't do. So we talked about the Twitter bio. Obviously have a Facebook page for the project. Or even if you have a Facebook page for yourself, go in and update your own bio. Right? People are on your Facebook profile all the time, like 10 of interest. If you're on other social networks, Big One email signature, right. Check out my Kickstarter or the title of it or the link or even the law truck page. You know, like you should go up that your email signature to point people to your launch page, right? Same for the ones who built the long truck in the online. Um, some studies studies are all over the place, but they say people send and receive an average of emails a day. And if you think about it, you know, we're all bogged down in our email inbox. The people you're emailing with are generally people. You know, You're not even with totally random strangers, so you'll find that people you know will click through to that. If you really want to get clever, create a separate Billy link just for your these different places. So one for Twitter, one for Facebook, one for your email signature. I'm a bit of a data geek, so I get got over some of this stuff, but then you could be like, Oh, wow, I'm getting, you know, five clicks a day on one of my email signature, and that seems to be getting me more emails or more backers, um, email chat in Gmail, like since I heard that I was teaching this course as soon as the course page was up, my Gmail chat message says, I'm teaching Kickstarter on Creative Live in the short link at a bunch of people told me that they found the course through that short. Like so in any chat program. Gmail are others usually have a little bio, and sometimes that has a link. So put it there as well and questions on that. How else can I engage with the community? So, to your point, you don't want to just drum beat the drum and ask for backers and say, Please, please help me. Um, how else can you engage with community and getting back to the What's in it for me? You know what's in it for them? How can you help? Right, So there's lots of ways to engage the community. You can host a Twitter chat. Um, who here knows what Twitter chat is? Anyone? 123 Okay, so a Twitter chat is usually based around a hash tag often use hashtag. Do you know things like conferences? Obviously, we're using one today for the creativelive, but you can you don't need many people to make a Twitter chat. Interesting. And what happens is people will sometimes find the hashtag and just show up. So a Twitter chat is like You can answer questions about this about your 1st 2 films about whatever. Um, you can make a page and just say, I'm gonna be on Twitter next Wednesday chatting about this and then you're gonna reach out to people, and you have this great conversation going back and forth and then because of those tweets, other people find it. Other relevant people click through and join the Twitter track. So if it's something you're really interested in and interested in, it doesn't feel like work. It's interesting we use to dio Twitter chat every Wednesday about productivity and productivity tips. And ah, great format for a Twitter chat is sort of question. Answer like Colin response, where you you have sort of like a host that asks you questions and then you respond, and then you give other people the chance to response or like, what's the future of X Y Z in this region? On Ben, you give your answer in a couple tweets, and then other people get to weigh in and it creates this interesting discussion. Um, and again, if your Twitter bios updated, maybe they'll follow you and click through. It's the same thing. Facebook. Q. And I have done that a bunch of times where I'm just sit around on Sunday. Football is not started yet, like a free kick started. Q and A and people jumped in and they're like, Hey, these questions. A lot of a lot of questions in the course came from those kun is A lot of people have the same question. So your Facebook page and Facebook group is a great place to do that. Read it am a red. It's a little more of skier. Really, really cool site they have. They kind of invented this thing called M A, which is ask me anything. So you, as a filmmaker, could say, I'm doing a reddit. Am a on you know, the films that built or you do it on a specific topic. Um, then later on, when you go to do ads on Reddit, you have a better read it score things show up, um, and present the local meet up groups. Right? This is back to the whole not trying to reach a 1,000,000 people were trying to reach 50 year, 100 or 500 or 1000 right? So local groups, you know, I wouldn't t go have coffee. Those people individually, you know, defend It might not be worth your time, but get a group together. Right? Um, it's good practice to and like all that, we talked a lot about surveys and Starbucks and asking these people stuff. If you get 30 40 50 people in a room, that's what better place to ask to say I'm launching a Kickstarter in six months. What do you think about the rewards? What would you want to see? So engaged the community. So don't just ask for backers. Engages community with Twitter chat or Facebook Q and A or Reddit handmade. So we talked a little bit about analytics, and I want to go a little bit deeper on this. So how can I research in track analytics? Right. We talked about how to find other Kickstarter projects in your category, even in your city. So again you're gonna want another was back and forth. And one really interesting thing to do with those is called the Bentley. Heck, so if you add a plus to the Kickstarter short link to you can see the analytics out of every Kickstarter project ever. So there's 50,000 projects that have been successfully funded. You can see the analytics out. All those animals show you how so This is, ah, current one. That's live right now. I think there's about eight days to go watch this video. It's called Shadow Community of Dreamers. It's in the resource guide Amazing, amazing video, the guys creating an IPhone app that's meant to capture. You know, when you when you wake up and you said a crazy dream, it's sort of like floats away like a cloud, like you just start to lose that as you go get your coffee. He wants to capture all that and log all the data across right. Everyone dreams. So if this app spreads, people are gonna log their dreams and stuff like that. The video is absolutely amazing, so definitely go back and watch the video. So here's how you get the short link they used to put it right here. Now it says, remind me so. It's funny. Kickstarter has come around to realize that emails are very important. Remind me is email me before this project ends. Right? Um, that used to be where they just you could just copy the short link. Now you kind of have toe pick it out a little bit, click, tweet or share on Facebook. I just use tweet, and it'll pop up with a pre composed tweet. Now, you don't have to send us, you know, have to share it, but it works for any project. Copy the short link, so it always starts with K. C k dot S t. That's the Kickstarter short you, Earl. Add a plus to it at the end of that and put it in a new put in a new browser bar and add a plus to it and hit. Enter and you'll get all of the Bentley stats for that project. And if you scroll down, there's more data and you can slice that. You can see that there's been 44 almost 45,000 total clicks on 57 different billy links. Um, you can click on all time by day by our you can scroll. It's where some of the sources or from So it's really interesting data when you research all these other projects and you can go back to any project, any of the ones we've talked about, film relevant ones and see where their traffic came from. Now, the analytics graph for most Kickstarter projects Looks like this. I drew that. Jealous. Um, it almost always looks like this. Like if we look at shadow, they are. You know, they have about days to go, and they're gonna come back up. They're gonna They're not quite at the end of that of that curve, but it usually looks like a very sort of strange Tim Burton smiley face. Um, there's a spike in the beginning. That's your bartender trick. That's your big launch. That's your thunderclap. That's when you, you know, everyone launches. Maybe the press covers it. You get all this traffic, but you know that there's this trough, and then at the end, there's usually a spike, but it's usually not quite as big as the spike at the beginning. Um, now it's not always this exact, but in general, this is the shape of that. So you can use this analytics in an interesting way to say, like we talked about with the press earlier. If you know you're gonna have a lull in the middle and you have a good contact at a good press thing, maybe you want toe, maybe want to send it there. Or maybe you want to wait to before the last hit. But really to kind of amp up that that last little jump. So look at other projects. Look at you know where the traffic came from because chances are if it's the same tribe, they're on the same channels and questions here. Good, Yeah, yeah, about that deadly trick. Sure, Absolutely. I know it's a little bit tricky. So to get first step is you gotta find out what the Kickstarter short link is. And like I said that it's not really hard to find that out. They used to put it right below every video on the right hand side, but now they smartly for them. Just put a remind me button. So click Tweet, which is one of its if you guys can see. But click tweet right below the video. It's like a Twitter share button, like you can see Teoh actually tweet the project, and then that will pop up a share button on Twitter if you don't have Twitter, Um, and I think it might still pop up anyway. Or you can click Facebook. Copy that link. So highlight it. Copy it like you would copy any other text and then paste it into a new browser window like you want to go there. Now, if you hit enter at that point, it's just gonna bring you back here because it's the Kickstarter short link for this project. Add a plus. So the plus sign to that thing before you hit enter, and then it will bring you to the built the bit Lee stats for that project and you can see the bit Lee version of that link. So the kck dot s t really is a bit Lee link. Um, it's just a branded Betley link. Um, and so you can see the stats for all the other 57 Betley links. You can scroll down and see more data, is that Thank you? Sure. Cool. And the analytics graph again. This helps u shaped like your timing on your PR. So, um, you know, do you think I should use paid advertising to drive traffic to my project. So someone in the chat room earlier mentioned Derrick Helper. And if I'm in any way related to Derek Halpern and Derek is a good friend of mine and a former Creativelive instructor, and I had to, I had First of all, I just wanted Put Derek in the presentation. But, um, I was on chat with Derek one night talking to him about particular marketing strategy, and I asked a similar question like this. I was like, Do you think I should Bella something else? And Derek's response was the absolute best. And it's also the response to this question, Derek said. I don't think I just test, and that is a very smart marketer right there, talking, um, so the paid advertising. I'm not going to sit up here and say You should definitely use Google ads or Facebook ads or the Holy Grail. That's just simply not true. Read. It might be the best thing. Do it read. I am a But should you do pay traffic test? Don't think. Just test, And what I would say is so there's lots of these air. Four big options. Google ads, Facebook ads, Reddit heads stumble upon? Um, sometimes that could be interesting. There is no one perfect thing. Otherwise, thes wouldn't all exist. So what I would do is go back to your launch rock page test paid ads by sending them to your launch rock page. Right when you go to Facebook to create an ad and create 50 versions of the same Facebook at Right. Um, so Tessa's paid paid ads by sending it to your landing page before you launch and then see what works by the time you launch. You know exactly which copy works you might be like up read. It isn't right for this particular thing. Which Facebook ads People click on etcetera. Right. So not saying definitely do paid ads. But if you are going to do paid ads, um, test it to your landing page. So we talked a little bit about this earlier, but says won't Kickstarter send me back traffic and backers won't they isn't isn't just the act of putting it on Kickstarter, you know, useful. Um and we talked a little bit about this, but I say you'll get some traffic from Kickstarter, but I tell people to count on 0 to 5%. And then what happens is you'll be pleasantly surprised about the traffic that they do send you. Um, the most sort of egregious example of this is the person who wanted a $1,000,000 for a crappy B movie and just said I just thought by putting it on there, it would work. Um, people that when I say count on zero, pretend like you have to send all of it. Then kick started, we'll send you some and treat that as grave. You treat that as a bonus. So I want to show you a couple screenshots from inside the Kickstarter dashboard. Once you have a Kickstarter project live, this is what you're able to see. So this is from Matt Tetanus from trip Saver. Um, you can see that kicks are actually sent him 19%. So he was pleasantly surprised. He just coming on, you know, 0 to 5 to 10 um, but only three grand of his 27 grand. It was 14 at the time. Uh was from Kickstarter, and kick start actually featured him quite a bit in open software, popular profiles. And they show you exactly how many pledges and how many dollars from featuring featuring you in those places. So you do get lots of analysts. You don't have control other than the momentum thing and having kids for a show like these, these projects are hot this week. You don't have control over whether they feature you are not, but they will show the analytics of From featuring you the green highlights air basically traffic and money that Kickstarter gave you. Not that you drove. Does that make sense? So the last thing we want to wrap up with is the reward level modelling tool, which is the bonus that you get if you purchase. The course is an excel tool that I've built. As I was helping all these projects, a lot of had the same questions, and I found I was doing a separate Excel for, you know, filed New whenever I'm definitely a template guy. So he started to build and refine a template, and now, 30 projects later, it's It's gotten to be quite good. It's the you know, there's no complex algorithms or formulas, but it's just a really nice tool to punch in your total rewards. Your reward levels. The copy, the pricing all the stuff about, you know, Plus this. Plus this. It's a lot easier to do in excel than to do it on Kickstarter and save every step. It also subtracts out Amazon fees. Kickstarter fees allows you to punch in sort of shipping and awards, so we're gonna walk through an example using the Nash movie. Um, so I mentioned this once before, but in case anyone online is just joining us, this is the movie hidden behind the thing here. But it's a documentary about Steve Nash, the basketball player, so it's a documentary film. It was live on Kickstarter about two months ago, and these guys reached out to me and said, I hear you're the Kickstarter expert. We have this film. We think we did everything right, but it's on track to be about 10% funded what's going on, And I looked through everything, and their story was pretty interesting. Their video was pretty good. It could be better. It was It was It had some very good parts to it, and there were other parts that could have been better. But the biggest place they fell down was the reward levels, and so to sort of demo, the, um, reward level modelling tool. I wanted to walk through the before and after of what the Nash Kickstarter did. So what we did is we, I said. The problem is your pricing and reward levels are all screwed up. But people had already contributed at most of them, except for the very high dollar ones, so we couldn't change them, right? That's like the cement dries. The concrete dries. So I said at the conversion, you know, they had a conversion problem, not a traffic problem, because everybody came and said, I don't have a DVD player and I don't want the DVD for $40 or whatever it was. So I said, Let's take this down, rebuild it and then do alive. And then when I found out I was gonna do this, I said, Since it's a film and, you know, documentary, let's do it live during the course that we can also kind of showed off in the reward little modelling tool. So that's that's what we're gonna do next. In terms of how long to run the project, the free minder is asking. I keep hearing 30 days. Is that the norm and is that what's generally most successful statistically and I'm pretty sure we did touch on that 30 days is, um, it's the norm. It's the most successful. Statistically, Kickstarter even says, when you go to choose your your duration, they even recommend 30 days and just expand on a little bit more in case we didn't earlier is the reason 30 days is great is it's short enough to still have some urgency related to, um, the project. Like I said, if someone comes across your project, there's eight days to go. There's some urgency. There they come across your project 58 days to go. They're gonna close the tab thinking that they'll come back to it. But they really won't also, um, you don't want to be running a Kickstarter project for 62 is, um, you might only make it 30 days. Um, definitely. It's a, you know, a full time job. And so 30 is the right amount of time toe, especially if you do all the planning and reach out to the tribes to get plenty of funding. And like I said, we really goal is to get it funded in 7 to 10 days and then the last 20 are sort of gravy. So yeah, 30 is thirties, the number you know, 35 if it ends on a weird day or you have to launch on a certain day like other numbers. But I wouldn't I wouldn't do 60 and less than 30. Is cutting close unless you really have everybody all your ducks in a row? Here's a quick related question corner asked, How do you get into Kickstarter staff picks? That could be something that could get you to that goal quicker than 30 days. I know personally a lot of the Kickstarter projects I look at. I see them in that email that I get that say this is highlighted this month. This is a staff pick. So how do people get on that list? You have to send Yancy a briefcase full of cat. No way to bribe or tricky weight into Kickstarter staff picks. It literally is what they think is cool. Um, which is sort of like, Ah, you know, a lot of curated lists that is getting in their email is really, really good getting on, you know, the front page and featured in staff picks and stuff. Um, I don't wanna, like, downplay it like it's not. It's It's not important. Think of it as like if you do everything else, there's, you know, if you do like Somare Shadow are really well designed project. There's no reason it shouldn't be a staff because it should be really, really cool. The only thing you can do to affect that is to make your project awesome, and hopefully they pick it. Um, I had somebody emailed me that said, What's the special secret hack to get featured on the front page? Because that's how I get my project funded. And that's obviously not the case, you know, at best. Maybe it changes from Kickstarter, giving you 8% your funds to 12% year funds. But it's not the thing to count on it. It's not the thing toe architect. It's sort of like getting on Oprah like is not a good strategy because you're not gonna get open. I guess a follow up to that would be a Have you seen any trends? And what kind of products or what kind of projects do they typically have in that, or did they try toe reach all the way across the board, so they spread it around. I think they do try to reach. They try to help, you know, projects that are struggling. But if they're cool, um, I think they don't. You know, it's it's. And when I say cool, it doesn't have to be, you know, hip like, So my could be, um it could be important, like a certain documentary or photography project or whatever. I think the video matters. I don't think they're gonna to take a crappy video and make it a staff pick. I think the entire branding in construction of the whole project is part of what makes it a staff pick. So I would, you know, again, it's all the things we talked about, make it awesome, and they're more likely to choose it. I haven't seen anyone sort of cracking out of them or whatever, especially because they I think they I think it's a combination of algorithmic and, you know, personal selection. But it's not something to try to turn a game. Okay, thank you. We do have some more questions that we've missed going on throughout the day. We could touch on them now, if you let's do that. Okay, Great. Um, actually, J vest has a question for photographers. Can Kickstarter be used to get funds for costumes and such to use for working towards final prints? So, you know, she was saying, she's doing mythology and folklore portraiture, and there's a lot of Photoshopped post production work, But also, it's better with something really quality to start with the costuming and all of that. Yeah, I don't think that's against the guidelines. What I would do, what I always recommend people cause Kickstarter changes their guidelines from time to time. I don't think they've changed their categories since they launched, But like the self help thing, that's a fairly new and recent thing. So especially on programs like this that are recorded and someone might reference it three or six months later, my standard answer is always the Kickstarter guidelines pages not that long read through. Very specifically. I think to that point they you can't use it for real estate, and I don't think you're supposed to use it for, um, they have a thing that they call sort of fund my life projects like I want to go to Greece on a vacation or whatever. It's not for that. But I think as long as that wasn't the only thing that the money was for, said, I just need money for costumes. If it was wrapped as part of that's like the pie chart we talked about the maybe that's 10% of where the total funds are going. I think that's fine. Great medical and health are not allowed on Kickstarter, and my book topic is sort of educational wellness related to a specific diagnosis so other than by testing by submitting my project and seeing if they reject it. No suggestions as to how Aiken organized material so that they're more likely to accept it. Yep, that's a great question. I would say. Look for again, back to the researching similar projects. You know, I would type in autism. I would type in other. You know, there's not a health category, obviously, um, but it's great to find similar projects. And even in your submission, I think you have a chance of message box to say this. I'd say it's a lot like, you know, here's this project that was on Kickstarter last month. Um, like I said. The self help thing is pretty new. They had somebody who created sort of, ah, seduction guide on Kickstarter, and they got a lot of bad PR flack for that. So it was one of those where, um they realized they didn't want that kind of thing on there, but they didn't want to make a bullet point for no seduction guides. So they made it for no self help of any kind. Um, so yeah, I would just, um there's no like priests emission tests to do it. You would need to, you know, do the whole thing. But as sort of back up, I would say, Find the closest similar project one or two. And it can't hurt in your submission to be like, Hey, I saw this and this and I back them and really excited. And now I'm doing my own project that the two words to keep in mind about this is creative project. Everything on Kickstarter has to be a project, and by definition they're creative and in those 13 categories. So it's got to be a creative project in those categories, and it's got it's got to produce something that doesn't exist today and then sort of, um, ironically for a lot of projects. They want to see that that thing has almost produced today. So Kaye started Sort of wants to take you from the 20 yard line into the end zone. Right. Um, if you say I'm trying to build a nuclear reactor and I I have nuclear reactor building 101 like they're going to say go flight because they care about fulfillment They care about If are you going to deliver on your promise on your project on your rewards? And are you going to do it in a timely manner, right? They don't want another pebble watch. Like you could say, you know who 5% of $10 million is a lot of money, but the problem Pebble had was fulfillment, right? The back had more backers than they thought. I'm sure they went from cheering Teoh. We got problems. Kickstarter has put a lot of things in place to actually, just this week I was helping somebody and they submitted, uh, something that Kickstarter said It's a new product and you have a demo on a prototype, but you need to prove that you could make these at scale. You can't even offer multiple reward like it has. Each roar level has to be only one thing, Um and so that really screwed up the kind of reward levels in pricing and stuff like that. So we have to think about what to do on appeal. Um, you know how How do you feel that? So, um yeah, I think there's no shortcut or no simple submission form to kind of test to see if they're going to do it. But like I always say, the guidelines are there, Well written there sometimes written a little bit broadly, like self help. Is this book self help? Is it not? But always refer to that, cause it's gonna update, right. They're gonna add another guideline a month from now or whatever. So always refer to the current kickstarted guidelines and walk through. They they do a good job on their own side of saying sort of what works and what doesn't We have a couple questions come in in regards, Teoh both, um, marketing towards older generations and also explaining that you know what the value is with Kickstarter. Um Yikes. Has a project targeted towards caregivers and patients with brain injuries. And he says the demographic is often 50 and up in the age range. Um, and he's just looking for suggestions on how to structure Kickstarter campaigns geared towards that. Get on that AARP email list because that's probably happened here. Few 1,000,000 people, right? Um, or if maybe, you know, if you would do anything differently. Yeah. I mean, I think that informs how you tell the story in the video. Certainly. Um, it's interesting to market, especially if it's a fit for Kickstarter. You know, I've, um I worked a lot of people that don't know what Amazon payments is, right. They maybe don't have Amazon prime, and they've never set up in Amazon account. So there's additional hurdles there, so you might need to do almost like a politician does. You are an author, does a book tour and go around and around. And maybe you go to all these places. Um, another thing to keep in mind is sometimes the customer of the project is not the backer of the project. Like maybe the backer is, you know, our generation and the product is given then to them, right? I don't know his specific project, but, um, yeah, sometimes the, uh, Derek helping actually talks about this, you know? So if you're like a young adult fiction writer and you write a blawg about for young, other young adult fiction writers, that's different than writing fiction for people who want to consume it, right? Is your blawg for people like you? Or is it for the end consumer? And I think this might be one of those projects. Where does it make more sense to market it to those people's sons and daughters and nieces and nephews?