don't fall in love
James Victore
Lesson Info
15. don't fall in love
Lessons
seen, heard, loved
08:35 2knowing your butt
06:07 3why we're here
05:55 4your work is a gift
04:45 5a song to sing
03:31 6love (the assignment)
07:42love (the crit)
28:49 8the ass divot
01:48 9like tarantino
04:30 10always the other (the assignment)
12:06 11the cliche
11:12 12always the other (the crit)
45:13 13Explodes in the Brain
30:32 14big nothing little nothing (the assignment)
01:54 15don't fall in love
04:35 16big nothing little nothing (the crit)
53:23 17ain't no rules
01:16 18yesterday, today, tomorrow
08:33 19allow freedom
01:41 20show & tell
22:29 21born (wildly) creative
01:48 22do the work
34:35 23show & tell (part 2)
16:04Lesson Info
don't fall in love
Here's a huge idea that I have to introduce people to. Um and it's the way I deal with their work on the wall, which is a little abrupt, a little rude. And the reason is the reason is because I want to elicit some reaction of like, oh, hey, what did you just do? And the idea is this, don't fall in love with your work, right? I love what I do. I take it very seriously. But I also know that I don't work just for me, I work to make me happy and I feel that if I make myself happy, I will make my audience happy, my client happy and make everybody happy, right? But I don't fall in love with my work if it gets killed, if it gets altered, if it gets changed, I do the changes and I move on because I need you to understand that you are a gushing fountain of creativity and you will do thousands of pieces in your life and not all of them are gonna be great because everybody poops, right? And we have to be cool with that. So if something is not great and this comes back to perfectionism. If somethi...
ng is not great, we let it go because we always have another day, right? We always have more work, we will always have more opportunities and if opportunities don't come to us and we make our own opportunities, so do not fall in love with your work. Hey, I wanted to address something very important, which is that pile on the floor, right? That's great that you guys have not been paying attention to that pile on the floor because I don't want you to fall in love with your work. I don't want you to go, but I spend time doing that. You're going to spend time doing tons of work and everybody poops. So don't worry about it. You know, I was at um I was at Paul Rand's two of his uh two big exhibitions, one when he was alive and one was, he wasn't alive. Um And not everything in it was great. Gotta tell you, you know, you know, everybody makes stuff. We, we especially if you're doing working commercially, which theoretically everything that we do, you know, is commercial unless you're baking, you know, baking stuff for your family, right? And even then not everything wins, right? My father was a very experimental cook um which doesn't work well when you have small Children often. But um you know, you know, so it's important to like be able to let stuff go, right? Um I made a little note here, um, about that pile. Um, and it literally just says, don't, don't fall in love with your stuff. Ok. Um, love your work, love what you do, love your opinion, but there's no nece, no need to. I have designer friends who fight tooth and nail for their work with their, with their clients back and forth, back and forth and all they do is they've spent careers destroying relationships. Right? Um, we don't need to do that. Here's the thing. If you've got a client or a job where it's constantly like this, it's not your client, it's not your job. You're in the wrong place. Right? We have to learn that and one of the things that we're learning is we're crafting our voice here, we're crafting our opinion. This is what I think this is how I see things, I see things scribbly, I see things neat, whatever it is. Right. Um, I'm a poet who rhymes. I'm a poet who doesn't rhyme. Who cares. Right. Um, um, we have to just fall in love with the fact that we can do that and, and that is going to give us opportunities again and again and again and again and again. Right. And that, having that voice and believing in that voice is how we form friendships. Oh, you're weird. I'm weird too. Let's talk. Right. It's how we form, um, relationships. It's how we form, uh, how we attract, we become attractive. We attract an audience, right? And we attract um people who like and buy and it's, and it just comes from us being not falling in love with our stuff, just loving what we do and sharing it.
Class Materials
Ratings and Reviews
Richard Lynch
I really enjoyed the frank style that the class was delivered. Jealous of the 4 students who were in person. I work as an Aerospace engineer and am trying to find a way to relearn to be creative. This class and the exercises made me think and I have noticed that I enjoy taking different perspectives during boring meetings and drawing doodles that make me smile. Unexpectedly, my coworkers have said my work has improved lately. I think because I have become more open to possibilities outside of the tried and true.
Student Work
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