Content Marketing for Photographers
Jared Bauman
Lessons
Day 1
1Introduction to Marketing, Old vs. New Models
29:26 2Companies Doing Content Marketing Right
29:45 3Defining Content Marketing
19:11 4Areas of Content for Photographers
08:12 5Laws of Content Marketing
40:58 6Phases of Content Marketing
18:33 7The Evergreen Nature of Content
13:55The Client Referral Ladder
12:04 9Building an Authentic Message
18:41 10Content Marketing and Your Website
39:45 11Creating a Blogging Strategy
39:57 12Image Naming for SEO
05:44 13Building Successful Blog Content
11:25 14Blog Post Ideas for Content Marketing
23:44 15Business Recipe and Recap
07:41Day 1
16Marketing with Facebook: Setup
25:45 17Marketing with Facebook: Posting
19:44 18Marketing with Facebook: Boosting and Advertising
20:45 19Creating a Facebook Fan Page Demo
25:26 20Building Guides for Content Marketing
19:41 21Building the Content for Guides
14:58 22Guide Creation Outline and Steps
21:57 23Steps For Releasing a Guide
13:01 24Why use Instagram and Pinterest for Marketing
12:24 25Marketing and Instagram for Photographers
13:20 26Using Hashtags on Instagram for Photographers
20:46 27Common Instagram Mistakes
11:59 28Marketing on Pinterest for Photographers
21:04 29Marketing on Pinterest Q&A
11:47 30Using Email for Content Marketing
22:34 31Tips for Email Marketing
21:07 32How to Launch an Email Campaign
30:02Day3
33Business Recipe Recap
07:24 34Guide Critique: Newborns and Wedding Planning
18:20 35Guide Critique: Better Pictures and Family Photography
19:15 36Guide Critique: Adventure Wedding
22:33 37Analyzing Facebook Results
15:47 38Steps For Creating a Marketing Plan
11:54 39Marketing Plan for Every Shoot
10:16 40Marketing Plan: Weekly
09:38 41Marketing Plan: Monthly
13:35 42Marketing Plan: Yearly and Quarterly
19:04 43Tools to Use to Execute Your Marketing Plan
10:17 44Using Systems to Make Time For Marketing
23:10 45The 90/10 Model for Making Time for Marketing
16:44 46Client Communications
29:49 47Marketing Systems Q&A
13:56 48The 90/10 Model for Efficient Photography
21:33 49The 90/10 Model for Efficient Content and Shortcuts
31:16 50The 90/10 Model Q&A
10:08 51Final Business Recipe Recap
15:52Class Description
You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing environment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.
In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time.
You’ll learn how to:
- Accurately identify your ideal client
- Set up a marketing strategy to attract them
- Use Facebook, Pinterest, and Instagram to build your business
- Maximize SEO opportunities on your website and blog
- Nurture connections through email marketing
- Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of.
Class Materials
Free Downloads
Bonus Materials with Purchase
Ratings and Reviews
Linda Jullyan
Love love love creative live! I have since passed on this fantastic learning environment to my friends! At this stage it's true I'm not a big purchaser not income flush just yet! But want to give feed back on 'content marketing for photographers and the presenter! Actually he's ok good sound information, clearly knows his stuff however my friends and I ditched it because this phrase 'loved on' which he seems to use A LOT! is very creepy, in fact it pretty much grabs our attention so much we keep missing what he's saying, the other one ' lean in' these seem so juvenile teenager like and especially the loved on.... Seriously sounds like a crude sex act! Put us off from buying the content! Shame because we need his help.
user-db7f08
Wow - such a great class! I have heard Jared speak before (mostly on pricing), and I have to say, he really knows his Marketing! Absolutely loved the structure of the 3 days, and after each segment, I felt like I had so many actionable items to take and apply to my business. From social media tactics to solving clients' problems through guides to proper blogging strategies, there are so many new ways that I have learned to use content marketing to strengthen my business this year. Jared also found a way to take topics that are not as interesting, such as creating effective emails, and make it engaging for the entire segment! Such a talented speaker. Personally, I think it's great that Jared has small catch phrases such as "lean in" and "love on clients" - it makes him unique! Not only that, but his strategies WORK, so he can phrase ideas as he wants! :) This is definitely a course worth watching, regardless if you have been shooting for years or are just starting out!
a Creativelive Student
Since watching this course I have told not only my photographer friends about it, but many of my other friends who run their own businesses/organizations. This course can transfer to anyone who wants to learn from the best in marketing. All of the presenters were amazing and this course was WELL worth the money and then some. Thank you for sharing so much of your knowledge you have gained in your very successful business to help all of us succeed in ours!
Student Work
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