Lessons

Lesson Info

Marketing Plan for Every Shoot

let's go through and build out a plan for you guys for every single shoot here is a recommend a recommended getting started now of course and we've seen this circle the wagon a little bit already and I won't encourage you to remember to shape this for your own niche of photography or even if you're watching us and you're a videographer you're watching your graphic design you're watching us and you're a product whatever it is I'll give you my examples is a wedding photographer any life cycle type of event photography any type of photography that has a natural life cycle a point when they become a customer a point when you meet their needs a point when you deliver the final product in a point when they moved past that any type of personal service business that deals in those type of specifics will get value out of exactly what we're talking about I'm going to talk about it from what I came from which is wedding photography so for every single shoot you do you need to have some of these t...

hings in your system I recommend posting a highlight photo immediately on facebook I'm going to tell you guys a little quick story about this a cz you guys know I believe fast is best I try to use it all the different areas one thing I started doing back in back of many many years ago a russian weddings is immediately coming home editing one of the photos and posted it on facebook that night tagging the bride and tagging the groom in it and I went home one night and that day had taken a was a younger couple they had a ton of people their wedding I've taken a great photo there is actually a double rainbow in san diego and so I photographed underneath his double rainbow it was a pretty rocking picture I'll be honest with you I got home that night it started dabbling on my cards and while I was down the car's found that but I knew I wanted post did a quick edit on it made it look nice posted the facebook tagged him by the next day the photo had hundreds of likes it had become the profile photo for the bride I believe it'd become the profile photo for the groom it had gotten shared it had comments people were excited about it there was a wonderful vibe the next week I want shot my last weekend of the year so that next week was my final weigh in here and I got home that night I had a great image of a sunset on san diego bay it was beautiful I knew exactly the image I want to post on facebook that night but that night I got home and sarah was waiting for me and she had a bottle of wine and she was like it's your last wedding of the season let's have a glass of wine and celebrate with each other so that's a great idea so I start dealing the cards but instead we kind of celebrate we have a glass of wine we talk about the wedding season we break it down it gets late I'm tired I decide I'll post that photo tomorrow no big deal right so I get in the morning I do my thing I have my coffee we all know what the wedding hangover is well slower the next day you're exhausted I posted that photo probably round one or two o'clock in the afternoon I check back in later that night and it's the weirdest of things I have here is a beautiful photo I posted on facebook of the bride and groom sunset the whole nine yards and what happen it only has I don't know twenty five thirty likes this is still a very young couple a lot of friends same size wedding exactly but same as they were before but see here's the thing I didn't post the image first you don't know what the bride's cover photo is is one of those photos and it's it's obviously is cruelly taken from a cell phone camera and they stuck it out of the aisle as she's walking in the reception you know they walk the bridegroom walking so and she's stuck in the islands in the flash on it was taken a couple photos their phone and it focused on the chair in front of her instead of her you know sometimes these lousy cameras they focus in the chair so the cheers perfectly exposes his beautiful chair but the bride who's walking in with her new husband is like dark out of focus in the background and that photo is her cover photo not my photo my foot has been posted for twelve hours now or some like that that photo is her cover photo and there's one hundred fifty likes and all you look beautiful and it's like you can't even see her how do you know she looks beautiful it's dark blurry black and white now focus are you kidding me all sorts of comments so you guys need to build in the systems you don't have a system you just kind of go with it that kind of thing happens that is a microcosm of what happens when you don't learn what is best through testing through experimenting which we talked about last segment and apply it and make it a system and make it if I had if I had done what I was supposed to do I'm pretty darn sure that back photo would not have been her profile but my photo would've been the one doing all that you look beautiful all that kind of stuff all the like all the shares all the bus so I recommend posting a photo on facebook after the wedding I also recommend making a system for it publish a complete block post with a comment contest this is something that we would want to build for every single shoot maybe you do that two weeks after the wedding after all the photos have been edited you bring him back and you produce a block post at a comic contest like we talked about what a great way to build more buzz something that we talked about being a great thing that would need to be something you add in as a system you want to add that it is your system the idea is that we're building a system for every single shoot something we can make cannon and then follow it we could schedule it out and start to build systems around that share the block post on facebook with a targeted boost you take that blood post and you meet lee you go when you share it on facebook and target a boost share the images from the block post on instagram we talked yesterday about the strategy that jason uses he takes the best images from that block post potentially all of them and put them in a bucket sends into his phone and then has a pattern where every day he shares an image from that wedding so do that right now don't wait until you're backlogged with three or four weddings make it a part of your system print pen images from the block post up interest he talked about this yesterday pin maybe up to ten times per day and start painting these photos right two additional block posts that pull from the stories that came out of the wedding so we've already done the highlight block post that's a wonderful block was that's the block post that gets shared by the bride and the groom obviously we talked about permission marketing which will be by that is of course we're going to make sure the couple knows about this that's something we need to build into our system if we don't ask the couple and tell them what we plan on doing when they're caught off guard some other block post that weaken right for every single shoot we do is having a part of our system to build one maybe two blawg post that pulled the story lines that come out of the member we talked about using your images to tell a story talk for the power of how job using shows his images and he tells a story by every single image you know what joe does that with every single couple it's not something he just feels his way through it's a part of his system make this a part of your system right it down what you're going to do for every single shoot I'm not talking about the logistics because this is a course on marketing typically we're better reading our workflow down for what were required and obligated to send to our client then we are for reading our marketing down as a system the things that we aren't quite obligated to do but we really need to in order to maintain and grow our business you have a word if you have a workflow for your business for what you do when you shoot an event for the logistics of it the actual fulfillment of it use that as a model used this as a model try to build a system of things that you do every single time and the best place to start and we're gonna get in this and a little bit is looking at everything you do for every single shoot everything you do purr shoot on the marketing side of things now there's also stuff that you do before the shoot he said maybe a couple of guide this different things that you do we talked about those things but this is the best area tohave a marketing plan post shoot to get everything out there with a question barbara huh okay I having photographed everything I can see how I can do that with weddings but say I've decided to focus in on seniors and I hit august and I may be doing two seniors a day five days a week I've got so many pictures now to get out their daily am I not just un in dating my I mean they all may go to skyline you know so they're all going to be friends they just going to see too many pictures I feel so you want to spread this out more okay maybe it isn't two weeks after that you share the block post maybe it's three weeks after maybe you should maybe maybe yours isn't daily maybe it's not important right now to get caught up in the details of what I'm putting up there because this is just a proposal you need to take the time to understand your business and apply everything that you've learned and you have to take the ideas behind a system and the kind of the ground level suggestions and then go and apply it to your business and what you know about your clientele yes you're right if you are in a super seasonal business weddings are seasonal six months out of the year nine months a year if you're in a senior family porter businesses wait often times two it's like september october it's go go go and the rest of the year is a little bit slower then you're gonna have to build a suddenly different plan for the timeframes but it never it doesn't take away from the value of using the content that you build up as a senior porter photographer and using that content to provide value and to create opportunities for conversations with all of your current customers and your potential customers it's about taking this plan and coming up with how it applies and works best for you it's a great point you bring up though how would I get all that done when I'm shooting two seniors a day where you wouldn't your plan would need to be a little bit more liberal when it comes to how much time has taken between maybe you have a different plan for what you do with your august seniors then your october seniors maybe your october seniors get shared more january february march and your augustine is get shared august september october these are all the things you do when you're looking down from a thirty thousand foot level and you're actually going to unidentified little problems that you see but if you don't have a system for how that lays out it just will start to fall apart okay I mean