Commission Pricing Structure
Brooke Shaden
Lessons
Class Introduction
19:06 2Storytelling & Ideas
27:34 3Universal Symbols in Stories
03:19 4Create Interactive Characters
02:16 5The Story is in The Details
04:13 6Giving Your Audience Feelings
05:49 7Guided Daydream Exercise
04:20 8Elements of Imagery
02:19The Death Scenario
01:47 10Associations with Objects
03:01 11Three Writing Exercises
06:39 12Connection Through Art
30:35 13Break Through Imposter Syndrome
07:40 14Layering Inspiration
23:13 15Creating an Original Narrative
07:42 16Analyze an Image
04:12 17Translate Emotion into Images
04:31 18Finding Parts in Images
06:02 19Finding Your Target Audience
04:05 20Where Do You Want Your Images to Live?
12:01 21Create a Series That Targets Your Audience
32:43 22Formatting Your Work
06:08 23Additional Materials to Attract Clients
07:24 24Which Social Media Platforms Will be Useful?
04:17 25How to Make Money from Your Target Audience
11:27 26Circle of Focus
07:55 27The Pillars of Branding
06:18 28Planning Your Photoshoot
09:05 29Choose Every Element for The Series
07:38 30Write a Descriptive Paragraph
09:37 31Sketch Your Ideas
17:27 32Choose Your Gear
02:50 33How to Utilize Costumes, Props & Locations
26:18 34What Tells a Story in a Series?
13:06 35Set Design Overview
01:43 36Color Theory
19:50 37Lighting for the Scene
12:05 38Props, Wardrobe & Time Period for Set Design
06:00 39Locations
04:31 40Subject Within the Scene
07:26 41Set Design Arrangement
05:46 42Fine Art Compositing
03:46 43Plan The Composite Before Shooting
10:29 44Checklist for Composite Shooting
18:52 45Analyze Composite Mistakes
12:11 46Shoot: Black Backdrop for White Clothing
10:42 47Shoot: Black Backdrop for Color Clothing
08:36 48Shoot: Black Backdrop for Accessories
08:17 49Shoot: Miniature Scene
09:59 50Editing Workflow Overview
01:57 51Add Fabric to Make a Big Dress
08:35 52Edit Details of Images
08:09 53Add Smoke & Texture
10:47 54Blend Multiple Images Into One Composite
24:58 55Put Subject Into a Miniature Scenario
17:55 56Location Scouting & Test Photoshoot
22:10 57Self Portrait Test Shoots
22:30 58Shoot for Edit
04:21 59Shoot Extra Stock Images
10:01 60Practice the Shoot
25:07 61Introduction to Shooting Photo Series
03:33 62Shoot: Vine Image
10:40 63Shoot: Sand Image
09:50 64Shoot: End Table Image
04:59 65Shoot: Bed Image
06:18 66Shoot: Wall Paper Image
05:54 67Shoot: Chair Image
08:02 68Shoot: Mirror Image
06:57 69Shoot: Moss Image
05:48 70Shoot: Tree Image
07:33 71Shoot: Fish Tank Image
04:09 72Shoot: Feather Image
09:00 73View Photo Series for Cohesion & Advanced Compositing
07:35 74Edit Multiple Images to Show Cohesion
36:55 75Edit Images with Advanced Compositing
29:33 76Decide How to Start the Composite
09:35 77Organize Final Images
21:37 78Choosing Images for Your Portfolio
08:19 79Order the Images in Your Portfolio
16:28 80Why do Some Images Sell More Than Others?
16:03 81Analyze Student Portfolio Image Order
11:42 82Framing, Sizing, Editioning & Pricing
02:19 83Determine Sizes for Prints
16:44 84How to Choose Paper
13:56 85How to Choose Editions
07:18 86Pricing Strategies
18:59 87How to Present Your Images
13:26 88Example Pricing Exercise
09:39 89Print Examples
08:23 90Licensing, Commissions & Contracts
04:44 91How to Keep Licensing Organized
06:07 92How to Prepare Files for Licensing
07:28 93Pricing Your Licensed Images
12:33 94Contract Terms for Licensing
12:07 95Where to Sell Images
04:55 96Commission Pricing Structure
08:23 97Contract for Commissions
12:17 98Questions for a Commission Shoot
08:45 99Working with Galleries
08:58 100Benefits of Galleries
07:39 101Contracts for Galleries
10:32 102How to Find Galleries
05:22 103Choose Images to Show
08:53 104Hanging the Images
03:38 105Importance of Proofing Prints
08:04 106Interview with Soren Christensen Gallery
21:59 107Press Package Overview
04:35 108Artist Statement for Your Series
18:20 109Write Your 'About Me' Page
09:04 110Importance of Your Headshot
03:55 111Create a Leave Behind & Elevator Pitch
20:19 112Writing For Fine Art
04:44 113Define Your Writing Style
14:49 114Find Your Genre
06:41 115What Sets You Apart?
02:25 116Write to Different Audiences
05:10 117Write for Blogging
39:57 118Speak About Your Work
14:21 119Branding for Video
07:37 120Clearly Define Video Talking Points
14:27 121Types of Video Content
31:45 122Interview Practice
13:22 123Diversifying Social Media Content
22:32 124Create an Intentional Social Media Persona
24:48 125Monetize Your Social Media Presence
18:46 126Social Media Posting Plan
04:01 127Choose Networks to Use & Invest
02:57 128Presentation of Final Images
19:13 129Printing Your Series
09:16 130How to Work With a Print Lab
13:39 131Proofing Your Prints
10:11 132Bad Vs. Good Prints
03:32 133Find Confidence to Print
10:50 134Why Critique?
06:55 135Critiquing Your Own Portfolio
10:39 136Critique of Brooke's Series
16:18 137Critique of Student Series
40:07 138Yours is a Story Worth Telling
02:09Lesson Info
Commission Pricing Structure
So commissions. Now we're gonna talk about how to work with clients, how to prepare your files for you clients, and how to price commissioned images. And it's gonna be, in some ways, similar to licensing, and that's why I wanted to pair these two things together. Because they're two different ways that you can make money through your fine art. What you see here are three different images that were created for somebodies use exclusively. Now I still have the copyright to these images as we talked about, but for each of these examples these people came to me and said, "This is the book that I'm making, "can you please make me an image to go on this cover?", and that's what commissions are. It doesn't have to be a company, it doesn't have to be a book or an album or anything like that it could just be you and me. You come to me, you say I want my picture taken, I say okay, here's what I do. And I know that we were having a conversation earlier even about people who misunderstand what you ...
do. Somebody coming to me and saying, "Okay I want my picture taken", and then they expect that it's gonna be like a senior portrait session or something like that, so it's a really really good idea to explain very clearly on your website exactly what your service is, and what your product is, because you don't want that confusion happening. And I think the confusion happens because these people are not photographers, so we can't blame them for not understanding how we work. Somebody who's not a photographer, sees me with a camera taking pictures, I guarantee you they automatically assume that I shoot portraits and I shoot nature and I shoot landscapes and all this stuff because they just don't know. You think about photography that's what you think of. So it's important that we're really clear about that. I'm just showing this slide one more time, to just really drill in this idea that we need to keep track of everything from day one, or else you could find yourself in a bad legal situation. So just, that's it, just one more time, okay moving on. Alright so this is that book cover that I showed you where you can sort of see the halo effect around it, and it's unfortunate to me that this did happen because I really liked doing this book cover I had super fun with it, they're great to work with. I love this author, and I thought it was all a brilliant experience but sometimes these things happen. So this is one example of a commissioned shoot that I was on. This was a very interesting experience for this book cover because I shot this probably I don't know a total of maybe eight or nine times, totally re-shooting it, hiring different models, etc, until we had to have they said a Chinese American model, specifically, with a very certain look, we shot it many different times and then as you can see there was not model in the final photo. So after nine months of shooting this cover, they came to me and they said "Can you just photograph a rose to put in there?" and I was like, "Fine, a rose will be fine." so we did that, and my point in saying this, is not, oh whoa is me, I had to shoot this for so long, usually companies are very good about these things. They'll pay you more money as time goes on, as you do more work, so it's not about being compensated. It's simply about expressing that this is not just you in this process, this is a team of people, who all feel that their artistic way of expressing themselves is maybe the right way or the best way or what will work for this particular project. So it's important to remember that yes, while this is yours, it doesn't always go how you hope it's going to go, I would consider this to be a commercial image that I produced. I would not consider this a fine art image. Because this went through so many transformations, to the point where I realized I am deep in this, and this is not what they want, and I need to either bail right now after five months of working on this, or just get it to how they want it. So for example with this image, I ended up having to make the grass this green color that I would never use, I had to make the sky really bright colors that I would never use, and there were different things that happened that were just simply not how I would've done them. And that's okay, as long as you can just let go of that image being yours for a little while then... You kind of have to decide, am I gonna work through this as a commercial project or am I bailing because it's not what I expected? And I'm not saying one way is better. Either way is fine. This was my golden book cover. The process that was just so perfect and I loved every moment of it and I recently got to meet this author, Mindy McGinnis, and I was just like, oh man, we're the same person, we are so on the same page about everything. About telling stories and about life and that was really interesting to see because a large part of the process of creating commissions is how well do you as a person relate to that artist as a person, and how well do you gel visually, so I created this image and they gave me a lot of freedom here. And I just wanted to talk about this particular cover, which I have here because it was very much a process of them saying this is what the book is about, this is what we like, now you do your thing, and we'll see how you interpret that. So I created this book cover with some guidance. They had said to me, I had this image of where I was half underground and half above ground, and they had seen that picture and they said, we really like this image but it doesn't quite have the right feeling for this book cover, but we would love something that's half underground half above ground, something like that. That was my guideline. Then they sent me the summary of the book. Which was sort of a historical fiction about a mental institution from I think the 1800's. So that gave me a lot of good guidance, half underground, half above ground, mental institution, 1800's, cool, I can do that. So I've got this book cover, and I decided that doing something indoors would be really interesting, having all the outdoors underneath, and then the indoors above, with this hole in the ground. And then we got to add this little hand in to the bottom which is the kicker for me, I just love that little hand. So this was a really rewarding experience, because what I came back to them with was what we used. I sent them this and they said great let's take it, and now it's on this book cover. And that's not very typical for me. Usually I have the unfortunate experience of having to go back and forth and back and forth many many many times and I was really thankful that this was not like that. So how I price commission shoots. I price it with a shooting fee, a licensing fee, and extra images. And there isn't really any point in me telling you, that I break out the shooting fee and the licensing fee, cause I don't really do that personally. Okay? The only reason I'm breaking it out is this. Let's just say that your shooting fee is $1,000, and your licensing fee is $1,000. Well what I would normally do for my commissioned shoots is just go to this person and say well, for $2,000, I'm never saying $1,000 and $1,000, I'm just saying for $2,000 we'll do the shoot, you'll get one image, and one print. And that is how I do my commissioned shoots, every single time, and then if this person comes back to me and she's like, you know what, that sounds great, but I would need probably like 10 to 15 images from the shoot, that's when I'll start adding in my extra image costs. So you could do this differently where you totally break it out, for a licensing fee, instead of doing extra images, you might just have licensing fee for extra images, so you do your shoot fee plus your extra images, and that's you licensing fee, but I tend to just combine the shoot fee and the licensing fee, because a lot of people just want one image from the experience, so it's just way easier for me to say for $2,000 you get the experience, the high resolution file, and the print of that file, and that's it. So it's really really simple.
Class Materials
Ratings and Reviews
April S.
I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.
Angel Ricci
When the title says comprehensive, it means comprehensive! I loved every part of this course. It's inspirational, motivating, and insightful towards creating art work. Even if you are not necessarily considering a fine art specialty, the concepts discussed in this course are applicable to many areas! I find this super useful as a videographer and photographer and look to apply all of these exercises and concepts for my personal and business work moving forward. It is lengthy, but you will not regret a single minute. Brooke Shaden is an amazing artist and educator. I recommend keeping up with her work, presentations, and any future courses that may come in the future.
Ron Landis
I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.