Contract for Commissions
Brooke Shaden
Lessons
Class Introduction
19:06 2Storytelling & Ideas
27:34 3Universal Symbols in Stories
03:19 4Create Interactive Characters
02:16 5The Story is in The Details
04:13 6Giving Your Audience Feelings
05:49 7Guided Daydream Exercise
04:20 8Elements of Imagery
02:19The Death Scenario
01:47 10Associations with Objects
03:01 11Three Writing Exercises
06:39 12Connection Through Art
30:35 13Break Through Imposter Syndrome
07:40 14Layering Inspiration
23:13 15Creating an Original Narrative
07:42 16Analyze an Image
04:12 17Translate Emotion into Images
04:31 18Finding Parts in Images
06:02 19Finding Your Target Audience
04:05 20Where Do You Want Your Images to Live?
12:01 21Create a Series That Targets Your Audience
32:43 22Formatting Your Work
06:08 23Additional Materials to Attract Clients
07:24 24Which Social Media Platforms Will be Useful?
04:17 25How to Make Money from Your Target Audience
11:27 26Circle of Focus
07:55 27The Pillars of Branding
06:18 28Planning Your Photoshoot
09:05 29Choose Every Element for The Series
07:38 30Write a Descriptive Paragraph
09:37 31Sketch Your Ideas
17:27 32Choose Your Gear
02:50 33How to Utilize Costumes, Props & Locations
26:18 34What Tells a Story in a Series?
13:06 35Set Design Overview
01:43 36Color Theory
19:50 37Lighting for the Scene
12:05 38Props, Wardrobe & Time Period for Set Design
06:00 39Locations
04:31 40Subject Within the Scene
07:26 41Set Design Arrangement
05:46 42Fine Art Compositing
03:46 43Plan The Composite Before Shooting
10:29 44Checklist for Composite Shooting
18:52 45Analyze Composite Mistakes
12:11 46Shoot: Black Backdrop for White Clothing
10:42 47Shoot: Black Backdrop for Color Clothing
08:36 48Shoot: Black Backdrop for Accessories
08:17 49Shoot: Miniature Scene
09:59 50Editing Workflow Overview
01:57 51Add Fabric to Make a Big Dress
08:35 52Edit Details of Images
08:09 53Add Smoke & Texture
10:47 54Blend Multiple Images Into One Composite
24:58 55Put Subject Into a Miniature Scenario
17:55 56Location Scouting & Test Photoshoot
22:10 57Self Portrait Test Shoots
22:30 58Shoot for Edit
04:21 59Shoot Extra Stock Images
10:01 60Practice the Shoot
25:07 61Introduction to Shooting Photo Series
03:33 62Shoot: Vine Image
10:40 63Shoot: Sand Image
09:50 64Shoot: End Table Image
04:59 65Shoot: Bed Image
06:18 66Shoot: Wall Paper Image
05:54 67Shoot: Chair Image
08:02 68Shoot: Mirror Image
06:57 69Shoot: Moss Image
05:48 70Shoot: Tree Image
07:33 71Shoot: Fish Tank Image
04:09 72Shoot: Feather Image
09:00 73View Photo Series for Cohesion & Advanced Compositing
07:35 74Edit Multiple Images to Show Cohesion
36:55 75Edit Images with Advanced Compositing
29:33 76Decide How to Start the Composite
09:35 77Organize Final Images
21:37 78Choosing Images for Your Portfolio
08:19 79Order the Images in Your Portfolio
16:28 80Why do Some Images Sell More Than Others?
16:03 81Analyze Student Portfolio Image Order
11:42 82Framing, Sizing, Editioning & Pricing
02:19 83Determine Sizes for Prints
16:44 84How to Choose Paper
13:56 85How to Choose Editions
07:18 86Pricing Strategies
18:59 87How to Present Your Images
13:26 88Example Pricing Exercise
09:39 89Print Examples
08:23 90Licensing, Commissions & Contracts
04:44 91How to Keep Licensing Organized
06:07 92How to Prepare Files for Licensing
07:28 93Pricing Your Licensed Images
12:33 94Contract Terms for Licensing
12:07 95Where to Sell Images
04:55 96Commission Pricing Structure
08:23 97Contract for Commissions
12:17 98Questions for a Commission Shoot
08:45 99Working with Galleries
08:58 100Benefits of Galleries
07:39 101Contracts for Galleries
10:32 102How to Find Galleries
05:22 103Choose Images to Show
08:53 104Hanging the Images
03:38 105Importance of Proofing Prints
08:04 106Interview with Soren Christensen Gallery
21:59 107Press Package Overview
04:35 108Artist Statement for Your Series
18:20 109Write Your 'About Me' Page
09:04 110Importance of Your Headshot
03:55 111Create a Leave Behind & Elevator Pitch
20:19 112Writing For Fine Art
04:44 113Define Your Writing Style
14:49 114Find Your Genre
06:41 115What Sets You Apart?
02:25 116Write to Different Audiences
05:10 117Write for Blogging
39:57 118Speak About Your Work
14:21 119Branding for Video
07:37 120Clearly Define Video Talking Points
14:27 121Types of Video Content
31:45 122Interview Practice
13:22 123Diversifying Social Media Content
22:32 124Create an Intentional Social Media Persona
24:48 125Monetize Your Social Media Presence
18:46 126Social Media Posting Plan
04:01 127Choose Networks to Use & Invest
02:57 128Presentation of Final Images
19:13 129Printing Your Series
09:16 130How to Work With a Print Lab
13:39 131Proofing Your Prints
10:11 132Bad Vs. Good Prints
03:32 133Find Confidence to Print
10:50 134Why Critique?
06:55 135Critiquing Your Own Portfolio
10:39 136Critique of Brooke's Series
16:18 137Critique of Student Series
40:07 138Yours is a Story Worth Telling
02:09Lesson Info
Contract for Commissions
Alright, so this is a quick example of a shoot that I did earlier this year. And, I am perhaps the worst businessperson in the world because whenever I do shoots, I tend to say, "Okay, you're gonna get one image and one print and this is what we're gonna do and it's gonna be great." And then I get there, and I'm like, "Oh, you're so nice. Let me just take lots of pictures of you." And then I end up with tons of pictures, and then I'm there and like, okay, I've got six images of this lovely girl. Well, I might as well just give them to her because I already did them and so then, I just hand her over the images. Bad, bad Brooke. That's not good. You know, you should-- You deserve to make the money that you put into the shoot for your time and for your effort. So, that's really bad of me that I do that, but what I should do in perfect world, which I do do most of the time, but sometimes I fail, is that I have my shooting price and my one image licensing fee for $ and then I charge $500 fo...
r each additional image. And, there's a really interesting little trick here because I don't know about you guys, but do you ever get nervous to photograph somebody? Like, what if what they're expecting doesn't come out right? That's me every single time. So, I go into a shoot like this and she had requested, I believe, these three images with the hole in the ground, walking into the tree, and with the roots. And those were the three images that she didn't say you have to take them. She just said, "These are guidelines of what I would sort of like to see." And then, I thought of these other three images that we could do as well. And I went into this with six ideas and we shot six ideas. I ended up with six pictures. I showed her all six pictures. So, then, what she could have done if she wanted multiple prints or the high res files, she could've said to me, "Okay, well, we've got the one image. I'd like to purchase three more pictures at $500 a piece." And this is what has happened to me in many different situations. Let me just back up there. Where somebody has written to me, "I want five images." And they're like really certain about that. But then, I take a lot more than that and I show them these edited files and they're like, "Oh, I really like these other pictures." So, then, I end up making my shooting fee and the licensing fee plus $500 per additional image, which ends up making the experience a little bit more worth it sometimes depending on how much work has gone into it. One thing that I always do when I have a client for a commissioned portrait is I try to edit in as many layers as I can. And, I try to do this for any image of mine, I will say, so this isn't a different process. But if you're in the habit of editing where you're merging your layers down or you sort of do things to the layer directly, I would highly recommend splitting it out into as many layers as possible so that if a client ends up saying, "Oh, I don't like that lantern. Can you get rid of the lantern?" It's on a separate layer, just click the layer, it's gone. You know, simple things like that, so that you're not having to recreate the image from scratch, which I've done way too many times. So, speaking to your question, Tori, this is an exact example of that situation where I was on set, I was under the impression that I was going to create album art. And I should say, I was not mislead, okay? I knew that I was going to have to do some portraits. I just didn't realize quite how many portraits setups I was going to have to do. So, my portrait setup is like, stand in front of this window and I'll take your picture real quick and that's my portrait setup. But, about a week before we did this photo shoot, I got an email saying, "What lighting kit do you want?" And I'm like, "Oh, no." And then I realized we were going into a studio to shoot and I was like, uh uh. So, I was starting to freak out a little bit 'cause I don't know how to do that stuff. So, I remember, I got to this photo shoot and there was this lighting kit that I chose because it was a continuous light, so I didn't have to, like, strobe anything or anything like that. I got there and it's just like in a bag and I'm like, oh, man, usually lights aren't in bags when I get to a light and I don't know what to do. So, the caterer came in for the day and I was like, "Hey, do you know how to put together lights?" And this poor caterer, this like, teenager and I put together this light, like tried our hardest to do it and I used that light throughout the day as best I could. But, I was in this situation where I'm already there, I knew I was gonna have to do a portrait, something simple. I did not realize that they wanted artistic portraits. And, that's the type of situation where if I'm already in that situation, I'm super up front with these people. So, you know, I said, "I'm gonna give you the best images that I can and you're gonna have an album cover and you're gonna have artistic pictures and I don't know if I can create nice portraits of you, and I'll just say that right up front, so that they know that's where I'm coming from. The last thing that I want is for the whole experience to be over and I get home and I'm trying to give them these portraits and they're terrible and they know that they're terrible and everything is bad. And that's what I don't want because then, I feel like I've tricked them. So, I want to just try to get out of that tricking people scenario as best I can. So, what I try to do now is say very very quickly in the email process, "I don't shoot portraits. I don't do this. I don't do that. Just list the things that I don't do so that they know not to ask for those things. In this case, I was actually really glad that we did it because I ended up really stretching what I could do for the shoot. And I'm not saying these ended up being the best pictures that I took that day, but they're examples of portraits that I took of this beautiful woman who I wanted to give the best pictures I could to and this is what we came up with. So, working in the situation, I would say give as much as you can with realistic expectations as soon as you're able to give those expectations. (sighs) Otherwise, just say no, you know. Just say, that's not what I do. And this doesn't usually happen to me because I don't display images like this. You don't go to my website and see portraits of people on my website. So, the fact that people ask for them sometimes is just an indication that maybe one, I'm not putting clear enough information on my website. Maybe two, we're all human and they don't know what photographers can do and they would rather hire somebody who can do everything probably than someone who has to do this and another photographer that has to do that. So, I totally get where they're coming from and it's important to just remember that's where they're coming from. So, these were the images that I was contracted to do. It's the front album and the back of the album cover there. So, sort of like the front and back of her, just the same situation from both sides. And you can see I used my fancy light in this picture. Yeah, I did. It was great. And that ended up being really fun because it gave just a slightly different feel to the back of the image. And it was, it actually ended up being really serendipitous because as I was about to shoot this, only then was I like, (gasps) if this is supposed to be the back of that image and she's front lit from this one, I have to have back lighting on this picture and I was so glad that we had that giant honkin' light there that I was able to use for something. These images, as far as this experience went, I did not have this planned ahead of time, so I did not know that I would be creating these two pictures. And in my experience, what happens with really creative people on set is that your energy just meshes together and there's this synergy between you that you get excited to take their picture 'cause they're excited to have their picture taken. And that's what happened here where I had brought all these props to set that I did not think that I needed, but just in case 'cause I was really nervous for the shoot. And I went in and I said to her, "You know, we got the main pictures. Do you just wanna play for a little bit?" And we just, we went ahead and took a whole bunch of photos that they ended up purchasing. So, I ended up giving them I think it was seven or eight images that they requested right away that I knew I would have to produce. I ended up producing 32 images that day of this woman, some portraits, some more artistic, and then, I think, they ended up purchasing 15 or images all together. And so, that ended up being a much better payday because it's $500 per image for this photo shoot. So, just a good example of how being over prepared and shooting more than you need can really be a benefit in a commissioned portrait situation. These are just a couple more images that we did that day. Okay, so talking about the contract again. I just put it all out there, okay? I just wanna run through this one more time for commissioned portraits. You have to say who the person is that you're entering into this contract with, how many images they're expecting. Always be up front about that, and I would even say, add image descriptions as well. Now, things will evolve on set. Things will change. That's okay. But, at least if you have a contract describing the types of images, like, you might say, not just we're gonna produce five images, but we're gonna produce five fine art square format images, for example. This is going to save you from them being like, "I want portraits." Then, you can be like, "Well, our contract says that you get five fine art square format images," you know. So, just adding that into the contract could be really good, at least I think. So, that would be description of the images, alteration of the images. Can they alter them later, just like we talked about. What it's associated with, what the copyright is like for you or for them, because if you're doing a commissioned portrait, some people will assume that you are releasing your copyright, that you're creating it solely for them, and that's an option for you. If you wanna do it that way, do it that way and that's okay. It just depends on how you see this image and how you wanna be able to use it later. Good example of that is there are certain people that I have photographed that I have then used those images to sell in galleries later on, depending on our contract. So, totally depends on what you wanna do, how you want photo credit if at all. When I do a commissioned portrait for somebody, that is their image. I don't want photo credit. I don't care what they do with that picture. I will ask them if I can blog it usually or if it's, you know, a teaching reference or something like that, then I will do that. But, outside of that, I'm not generally looking to sell that image, or not looking to, you know, promote myself with that image exactly. So, just keeping that with them. Transfer of the license, if it's applicable here, you know, if it's a personal photo shoot, then generally not applicable. If it's not, then it is if it's with a publishing company or so on. Payment method, same as before. When are you getting that money, how are you getting that money, how you're delivering the images and your timeline for delivering those images, and damages. The one thing that I didn't mention is that I had said earlier April that when I have a commissioned contract, I will price out my additional images and edits. So, I have had, you know, perhaps the biggest headache professionally with having people ask for many many more edits. And you can understand why because they're having their photo taken, so they're gonna be like, "Oh, my arm is too fat. Oh, can you move my jaw in? Can you make this eye bigger?" Well, they wouldn't say that, but you know, things like that. And it becomes really daunting. So, I generally give people three edits for free, where they can come back to me and say change these things. Three times. And if they ask for more changes, if they have to email me more than three times, then I put a price on that and that price is often in the $500 dollar range to say if you want more edits than three, then you have to pay more money for that.
Class Materials
Ratings and Reviews
April S.
I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.
Angel Ricci
When the title says comprehensive, it means comprehensive! I loved every part of this course. It's inspirational, motivating, and insightful towards creating art work. Even if you are not necessarily considering a fine art specialty, the concepts discussed in this course are applicable to many areas! I find this super useful as a videographer and photographer and look to apply all of these exercises and concepts for my personal and business work moving forward. It is lengthy, but you will not regret a single minute. Brooke Shaden is an amazing artist and educator. I recommend keeping up with her work, presentations, and any future courses that may come in the future.
Ron Landis
I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.