Giving Your Audience Feelings
Brooke Shaden
Lessons
Class Introduction
19:06 2Storytelling & Ideas
27:34 3Universal Symbols in Stories
03:19 4Create Interactive Characters
02:16 5The Story is in The Details
04:13 6Giving Your Audience Feelings
05:49 7Guided Daydream Exercise
04:20 8Elements of Imagery
02:19The Death Scenario
01:47 10Associations with Objects
03:01 11Three Writing Exercises
06:39 12Connection Through Art
30:35 13Break Through Imposter Syndrome
07:40 14Layering Inspiration
23:13 15Creating an Original Narrative
07:42 16Analyze an Image
04:12 17Translate Emotion into Images
04:31 18Finding Parts in Images
06:02 19Finding Your Target Audience
04:05 20Where Do You Want Your Images to Live?
12:01 21Create a Series That Targets Your Audience
32:43 22Formatting Your Work
06:08 23Additional Materials to Attract Clients
07:24 24Which Social Media Platforms Will be Useful?
04:17 25How to Make Money from Your Target Audience
11:27 26Circle of Focus
07:55 27The Pillars of Branding
06:18 28Planning Your Photoshoot
09:05 29Choose Every Element for The Series
07:38 30Write a Descriptive Paragraph
09:37 31Sketch Your Ideas
17:27 32Choose Your Gear
02:50 33How to Utilize Costumes, Props & Locations
26:18 34What Tells a Story in a Series?
13:06 35Set Design Overview
01:43 36Color Theory
19:50 37Lighting for the Scene
12:05 38Props, Wardrobe & Time Period for Set Design
06:00 39Locations
04:31 40Subject Within the Scene
07:26 41Set Design Arrangement
05:46 42Fine Art Compositing
03:46 43Plan The Composite Before Shooting
10:29 44Checklist for Composite Shooting
18:52 45Analyze Composite Mistakes
12:11 46Shoot: Black Backdrop for White Clothing
10:42 47Shoot: Black Backdrop for Color Clothing
08:36 48Shoot: Black Backdrop for Accessories
08:17 49Shoot: Miniature Scene
09:59 50Editing Workflow Overview
01:57 51Add Fabric to Make a Big Dress
08:35 52Edit Details of Images
08:09 53Add Smoke & Texture
10:47 54Blend Multiple Images Into One Composite
24:58 55Put Subject Into a Miniature Scenario
17:55 56Location Scouting & Test Photoshoot
22:10 57Self Portrait Test Shoots
22:30 58Shoot for Edit
04:21 59Shoot Extra Stock Images
10:01 60Practice the Shoot
25:07 61Introduction to Shooting Photo Series
03:33 62Shoot: Vine Image
10:40 63Shoot: Sand Image
09:50 64Shoot: End Table Image
04:59 65Shoot: Bed Image
06:18 66Shoot: Wall Paper Image
05:54 67Shoot: Chair Image
08:02 68Shoot: Mirror Image
06:57 69Shoot: Moss Image
05:48 70Shoot: Tree Image
07:33 71Shoot: Fish Tank Image
04:09 72Shoot: Feather Image
09:00 73View Photo Series for Cohesion & Advanced Compositing
07:35 74Edit Multiple Images to Show Cohesion
36:55 75Edit Images with Advanced Compositing
29:33 76Decide How to Start the Composite
09:35 77Organize Final Images
21:37 78Choosing Images for Your Portfolio
08:19 79Order the Images in Your Portfolio
16:28 80Why do Some Images Sell More Than Others?
16:03 81Analyze Student Portfolio Image Order
11:42 82Framing, Sizing, Editioning & Pricing
02:19 83Determine Sizes for Prints
16:44 84How to Choose Paper
13:56 85How to Choose Editions
07:18 86Pricing Strategies
18:59 87How to Present Your Images
13:26 88Example Pricing Exercise
09:39 89Print Examples
08:23 90Licensing, Commissions & Contracts
04:44 91How to Keep Licensing Organized
06:07 92How to Prepare Files for Licensing
07:28 93Pricing Your Licensed Images
12:33 94Contract Terms for Licensing
12:07 95Where to Sell Images
04:55 96Commission Pricing Structure
08:23 97Contract for Commissions
12:17 98Questions for a Commission Shoot
08:45 99Working with Galleries
08:58 100Benefits of Galleries
07:39 101Contracts for Galleries
10:32 102How to Find Galleries
05:22 103Choose Images to Show
08:53 104Hanging the Images
03:38 105Importance of Proofing Prints
08:04 106Interview with Soren Christensen Gallery
21:59 107Press Package Overview
04:35 108Artist Statement for Your Series
18:20 109Write Your 'About Me' Page
09:04 110Importance of Your Headshot
03:55 111Create a Leave Behind & Elevator Pitch
20:19 112Writing For Fine Art
04:44 113Define Your Writing Style
14:49 114Find Your Genre
06:41 115What Sets You Apart?
02:25 116Write to Different Audiences
05:10 117Write for Blogging
39:57 118Speak About Your Work
14:21 119Branding for Video
07:37 120Clearly Define Video Talking Points
14:27 121Types of Video Content
31:45 122Interview Practice
13:22 123Diversifying Social Media Content
22:32 124Create an Intentional Social Media Persona
24:48 125Monetize Your Social Media Presence
18:46 126Social Media Posting Plan
04:01 127Choose Networks to Use & Invest
02:57 128Presentation of Final Images
19:13 129Printing Your Series
09:16 130How to Work With a Print Lab
13:39 131Proofing Your Prints
10:11 132Bad Vs. Good Prints
03:32 133Find Confidence to Print
10:50 134Why Critique?
06:55 135Critiquing Your Own Portfolio
10:39 136Critique of Brooke's Series
16:18 137Critique of Student Series
40:07 138Yours is a Story Worth Telling
02:09Lesson Info
Giving Your Audience Feelings
Finally, as far as storytelling goes, the best thing we can do is to make someone feel something. Right, I mean, if somebody doesn't feel anything when they look at an image, they're not very likely to interact with it, they're not very likely to care about it, and at the end of the day, they're not very likely to buy it. And we want to make sure that all of those things don't happen. We've got to make sure that do connect with it, that they do feel something toward it, that they want to buy it. Otherwise, I'm out of business. I know. It's like the craziest thing to talk about storytelling and talk about business at the same time. But we're doing it, I don't care. Introducing feeling visually is our job, in my opinion. Doesn't matte if you're photographing people, doesn't matter if you're photographing a mountain, what matters is that you make your audience feel. So what are ways that you can do that, visually. If you guys had to say. Well, the color is a big part of the feeling. E...
xactly. Evoking feelings, emotions, blues to warmer colors. Exactly. Yeah, they make a big difference. And lighting, I would say, is a big one. Something that we can all control no matter what type of image we're making, unless we're photographing black boxes. Even that I guess is something, absence of light. I feel like motion, motion is important. Yeah, motion is something, I mean, it's in the word emotion, so I feel like that's a pretty good clue. But it makes you feel like the person, the character, or someone is doing something actively, and that immediate draws you in to the story, which I think is probably the most important thing, that you feel like you're a part of that scene. So there are lots of ways that we can introduce emotion into an image. In this particular one, how does it make you feel, if you just had to say, immediately, just first reaction, how do you feel looking at this image, what would you say. Hopeful. Hopeful. Anyone else, or do you all feel the same. Sad. Sad. I like this game. (crowd laughing) Okay, so tell me why, each of you. Well, because she's holding the paint and the sky is red, I assume that she painted the sky, and I find that to be a really hopeful sort of thing, that you can change your surroundings to be whatever you want it to be. Great. I have to defend my choice now. I feel sad because I think the paint is dripping, and it's mute colors, even though the red is very vibrant, the rest of the scene is muted, and she's very muted, and she's walking away from the camera and I don't see who she is. Yeah. And I don't really know what's going on. So this was really interesting as an image. Because, I made it with those exact two things in mind. Okay? So I made thinking, I'm going to make an image that seems hopeful but has little details that maybe just takes you back from that for a second. And I'm not saying that there's a right or wrong, it's just what I wanted to do when I was making it. So I made this image, I had the paint dripping, which I thought was sort of creepy, just my opinion. And then something very interesting happened, which is that fires started raging across the United States and it was horrible and tragic, and I looked at this image totally differently after that. And I said, well what about my experience with an image like this, or how do we bring our experience into storytelling, and how might this image change drastically based on our experience. So maybe somebody whose just come out of that horrible thing that they've just had happen, they might look at this and say, well it looks like there's a wildfire burning. Maybe somebody else would look at this and say it's hopeful because she's creating her future, she's painting the sky. Maybe somebody else would say, yeah but that red is looking a little bloody, so maybe something terrible is going on here. Who knows. Emotion is not necessarily one thing. We should not aim to necessarily just say, this image is about this emotion, you should feel this way. No. We're using color, we're using light, we're using composition to evoke different things in different people. And so on with this images as well. Now we've got an image that looks very different from this one. Right, we've got oranges and reds to deep blues and sadness. I'm just gonna say it for you guys, it's not a happy picture. I don't think anybody would look at this, yeah this looks happy. And it doesn't look, I mean she looks kinda like a flower with the fabric moving, but it's dark blue tones, which already have this sort of sullen feeling to it, mixed with the way that her hands are positioned, it just looks very sad. And so this is a mixture of color and pose and editing to make it darker and more contrasty and gritty. And then this image, which I don't think that we can at all argue about the emotion that you feel with this one. I mean, I've had people come up to me, and like, were really genuinely upset looking at this image, people emailing me saying, I can't look at this, I hate that you posted this online. Other people saying, I hate it, but I love it. You know, different emotions from different people. I, this is my favorite image, perhaps that I've ever made, because of how viscerally emotive it is. And you don't even see a face. That's really important to point out. You don't even see a face. You don't have to have any particular thing to convey an emotion. It can be all about those elements that we put in to our work.
Class Materials
Ratings and Reviews
April S.
I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.
Angel Ricci
When the title says comprehensive, it means comprehensive! I loved every part of this course. It's inspirational, motivating, and insightful towards creating art work. Even if you are not necessarily considering a fine art specialty, the concepts discussed in this course are applicable to many areas! I find this super useful as a videographer and photographer and look to apply all of these exercises and concepts for my personal and business work moving forward. It is lengthy, but you will not regret a single minute. Brooke Shaden is an amazing artist and educator. I recommend keeping up with her work, presentations, and any future courses that may come in the future.
Ron Landis
I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.