The Pillars of Branding
Brooke Shaden
Lessons
Class Introduction
19:06 2Storytelling & Ideas
27:34 3Universal Symbols in Stories
03:19 4Create Interactive Characters
02:16 5The Story is in The Details
04:13 6Giving Your Audience Feelings
05:49 7Guided Daydream Exercise
04:20 8Elements of Imagery
02:19The Death Scenario
01:47 10Associations with Objects
03:01 11Three Writing Exercises
06:39 12Connection Through Art
30:35 13Break Through Imposter Syndrome
07:40 14Layering Inspiration
23:13 15Creating an Original Narrative
07:42 16Analyze an Image
04:12 17Translate Emotion into Images
04:31 18Finding Parts in Images
06:02 19Finding Your Target Audience
04:05 20Where Do You Want Your Images to Live?
12:01 21Create a Series That Targets Your Audience
32:43 22Formatting Your Work
06:08 23Additional Materials to Attract Clients
07:24 24Which Social Media Platforms Will be Useful?
04:17 25How to Make Money from Your Target Audience
11:27 26Circle of Focus
07:55 27The Pillars of Branding
06:18 28Planning Your Photoshoot
09:05 29Choose Every Element for The Series
07:38 30Write a Descriptive Paragraph
09:37 31Sketch Your Ideas
17:27 32Choose Your Gear
02:50 33How to Utilize Costumes, Props & Locations
26:18 34What Tells a Story in a Series?
13:06 35Set Design Overview
01:43 36Color Theory
19:50 37Lighting for the Scene
12:05 38Props, Wardrobe & Time Period for Set Design
06:00 39Locations
04:31 40Subject Within the Scene
07:26 41Set Design Arrangement
05:46 42Fine Art Compositing
03:46 43Plan The Composite Before Shooting
10:29 44Checklist for Composite Shooting
18:52 45Analyze Composite Mistakes
12:11 46Shoot: Black Backdrop for White Clothing
10:42 47Shoot: Black Backdrop for Color Clothing
08:36 48Shoot: Black Backdrop for Accessories
08:17 49Shoot: Miniature Scene
09:59 50Editing Workflow Overview
01:57 51Add Fabric to Make a Big Dress
08:35 52Edit Details of Images
08:09 53Add Smoke & Texture
10:47 54Blend Multiple Images Into One Composite
24:58 55Put Subject Into a Miniature Scenario
17:55 56Location Scouting & Test Photoshoot
22:10 57Self Portrait Test Shoots
22:30 58Shoot for Edit
04:21 59Shoot Extra Stock Images
10:01 60Practice the Shoot
25:07 61Introduction to Shooting Photo Series
03:33 62Shoot: Vine Image
10:40 63Shoot: Sand Image
09:50 64Shoot: End Table Image
04:59 65Shoot: Bed Image
06:18 66Shoot: Wall Paper Image
05:54 67Shoot: Chair Image
08:02 68Shoot: Mirror Image
06:57 69Shoot: Moss Image
05:48 70Shoot: Tree Image
07:33 71Shoot: Fish Tank Image
04:09 72Shoot: Feather Image
09:00 73View Photo Series for Cohesion & Advanced Compositing
07:35 74Edit Multiple Images to Show Cohesion
36:55 75Edit Images with Advanced Compositing
29:33 76Decide How to Start the Composite
09:35 77Organize Final Images
21:37 78Choosing Images for Your Portfolio
08:19 79Order the Images in Your Portfolio
16:28 80Why do Some Images Sell More Than Others?
16:03 81Analyze Student Portfolio Image Order
11:42 82Framing, Sizing, Editioning & Pricing
02:19 83Determine Sizes for Prints
16:44 84How to Choose Paper
13:56 85How to Choose Editions
07:18 86Pricing Strategies
18:59 87How to Present Your Images
13:26 88Example Pricing Exercise
09:39 89Print Examples
08:23 90Licensing, Commissions & Contracts
04:44 91How to Keep Licensing Organized
06:07 92How to Prepare Files for Licensing
07:28 93Pricing Your Licensed Images
12:33 94Contract Terms for Licensing
12:07 95Where to Sell Images
04:55 96Commission Pricing Structure
08:23 97Contract for Commissions
12:17 98Questions for a Commission Shoot
08:45 99Working with Galleries
08:58 100Benefits of Galleries
07:39 101Contracts for Galleries
10:32 102How to Find Galleries
05:22 103Choose Images to Show
08:53 104Hanging the Images
03:38 105Importance of Proofing Prints
08:04 106Interview with Soren Christensen Gallery
21:59 107Press Package Overview
04:35 108Artist Statement for Your Series
18:20 109Write Your 'About Me' Page
09:04 110Importance of Your Headshot
03:55 111Create a Leave Behind & Elevator Pitch
20:19 112Writing For Fine Art
04:44 113Define Your Writing Style
14:49 114Find Your Genre
06:41 115What Sets You Apart?
02:25 116Write to Different Audiences
05:10 117Write for Blogging
39:57 118Speak About Your Work
14:21 119Branding for Video
07:37 120Clearly Define Video Talking Points
14:27 121Types of Video Content
31:45 122Interview Practice
13:22 123Diversifying Social Media Content
22:32 124Create an Intentional Social Media Persona
24:48 125Monetize Your Social Media Presence
18:46 126Social Media Posting Plan
04:01 127Choose Networks to Use & Invest
02:57 128Presentation of Final Images
19:13 129Printing Your Series
09:16 130How to Work With a Print Lab
13:39 131Proofing Your Prints
10:11 132Bad Vs. Good Prints
03:32 133Find Confidence to Print
10:50 134Why Critique?
06:55 135Critiquing Your Own Portfolio
10:39 136Critique of Brooke's Series
16:18 137Critique of Student Series
40:07 138Yours is a Story Worth Telling
02:09Lesson Info
The Pillars of Branding
This is what we've talked about, so this is just a recap. What do you stand for? Literally, what is it that you are all about? What is your brand? What is it that you want people to understand about you, if they were to walk into your first gallery show and see your work on the walls, and see your artist statement, and see you standing there, what should they feel from that? What should they take away from that? What is it that you are trying to put out there? How do you want to make people feel? That is so important, is it not? The idea of making people feel something. You know, sometimes we get so all about us, me, me, me. What am I trying to do? How am I gonna make money? How am I gonna get clients? What about those people? How do you want them to feel when they walk away from looking at your work? So important, and then what is your story? What is it that you're trying to tell people? What is the narrative that you're creating over time? I mean, this is the beauty of social media, ...
is that we can create a narrative arc. We can create a story for ourselves that people are interacting with on a daily basis if we want to. This is how I answer these questions personally. I stand for free imagination, for people to tap into their most creative selves. That's what I want. I make people feel like their weirdness is worthy. This is what I want to make people feel, that darkness is okay, that whatever you're feeling is okay, that you need to express that and my story is about expressing my imagination so that I can live in my own reality. So when you see me posting online, this is the story that I'm telling, that this is my world. I'm making up the rules and I'm creating this art and I'm doing this because I love it, and what better way to create that because you love something so much. I believe that if you communicate these things, then those who are in alignment with you will be loyal to you, and I have found that to be true over and over again, that if I can look back at these things, standing for imagination, being my totally weird, freaky self, whatever, and then, creating my own reality. If I am true to those things, then the people who like those things, who are into what I'm doing are so loyal. It's like we're all best friends. I suppose I do have friends. This is, this is so great, okay. I wrap this up very nicely. So, action, I think, is how we do that the most. Through what we're selling is how we put that out there. We've got our persona, who we are literally, and then, the services that we can provide people, and if you can infuse who you are and what you do and how you want people to feel, into all of those things consistently, it's very likely that you're going to have a brand and a business that's just pulling in the exact right target audience. Finding your target audience is all about creating expectation for them. It's about creating original works for them, and for yourself, and for finding people who are like you. I mean, that's what we're really trying to do here. If you create from within, if you speak your mind, that's how you do it. So just to recap this Content Plan. Hone in on what you love, first and foremost. Find where those creations are being celebrated. Share yourself openly, as much as you can. I never would want to tell you to do that if it's not good for you. Engage with others who have a similar opinion, and I really mean engage, like actually engage with them, not just like, okay, I'm gonna post my photo in this group and then, run away and not say anything. No, no, no, engage with those people. Create on a schedule that works for you. Create backup materials, while you're making your main content, I should say. And share a few different types of content. I recommend three. I share videos all the time. I share photos of myself creating all the time. I share a lot of stuff, but I think three is pretty good. And then finally, care about the people that you're interacting with. Really care about those people because they matter so much, and sometimes we forget that. Show them that you care in any way that you can. I mean, sometimes it's hard. Sometimes you lose track of things, but you know, write them a message, or give them something that you have to offer that maybe they could benefit from. Surprise your audience, which I think is great. Do something unexpected every once in a while. Do something that keeps them on their toes, because here's the thing. People can steal your images all the time. People can say whatever they want about you, but if you're one step ahead of everyone, then you have nothing to worry about, and I really am empowered by that thought, that if I can just be one step ahead by being authentically myself, then you'll always be surprising your audience in some way. Okay, last thing that we're gonna talk about. Sample branding questions. List three of your greatest interests. I think that I was going to use the word, passions, but I don't know that everyone has three passions, and in fact, some people get really scared of that word, and they don't want to talk about that, so interests. What are three of your greatest interests, and then, which of those three has the most valuable audience? I know that this is a really terrible word, valuable, but what I mean is if you have three interests, if you love three different things, and you're like, you know what? I don't even know which one to pursue because I love all three of these things. Well which one has the audience that's going to allow you to keep creating that type of work in the most authentic way possible? So really, who's gonna pay you for it? What type of work is going to allow you to keep creating, and if you don't have multiple interests, then pick the one that you love the most and just go with it and it doesn't matter who has the most valuable audience. How can you turn that interest into revenue? These are questions that you'll ask yourself. How can you bring yourself into your work in a unique way? So how can you actually infuse who you are into what you do? And how often do you think that you can realistically create art? Like, what is your timeframe? What makes you feel like you can do it? And then, these three questions. What do you create? How do you create it? And why is it important? I think that those are super, super important questions to ask yourself.
Class Materials
Ratings and Reviews
April S.
I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.
Angel Ricci
When the title says comprehensive, it means comprehensive! I loved every part of this course. It's inspirational, motivating, and insightful towards creating art work. Even if you are not necessarily considering a fine art specialty, the concepts discussed in this course are applicable to many areas! I find this super useful as a videographer and photographer and look to apply all of these exercises and concepts for my personal and business work moving forward. It is lengthy, but you will not regret a single minute. Brooke Shaden is an amazing artist and educator. I recommend keeping up with her work, presentations, and any future courses that may come in the future.
Ron Landis
I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.