Facebook Because You Must
Lesson 46 from: How to Start a Photography BusinessPye Jirsa
Facebook Because You Must
Lesson 46 from: How to Start a Photography BusinessPye Jirsa
Lesson Info
46. Facebook Because You Must
Summary (Generated from Transcript)
The topic of the lesson is how to effectively use Facebook for a photography business, focusing on the importance of having a presence on the platform for legitimacy and networking purposes, as well as the limitations of using Facebook as a client acquisition channel.
Q&A:
Why is it important for a photography business to have a presence on Facebook?
Facebook adds legitimacy to the business and provides a platform for networking and building relationships with vendors and photographers.
Does Facebook still have value for client acquisition?
No, Facebook is not a reliable channel for acquiring clients, but it is useful for maintaining connections with existing clients and vendors.
What type of content should be posted on Facebook?
High-quality content that adds value to the target audience, such as showcasing the photographer's personality, sharing behind-the-scenes glimpses, and featuring clients or vendors.
Is it recommended to automatically feed Instagram posts to Facebook?
No, it is not recommended as the engagement on Facebook tends to be lower for posts that originated from Instagram. It is better to create separate posts for each platform.
Does Facebook offer promotional opportunities with new features?
Yes, whenever Facebook introduces new features, there is a major opportunity to gain traction and engagement. However, these features may eventually lose their promotional phase and return to regular engagement levels.
Should a photography business have a separate business page and personal page on Facebook?
Yes, it is recommended to have both a personal page and a business page on Facebook. The business page is essential for branding and connecting with customers, while the personal page can be used for personal connections and networking.
What are some other uses of Facebook for a photography business?
Facebook is useful for managing and connecting with brand ambassadors, hosting contests and giveaways, and building a community around the business.
Lessons
Class Introduction
13:12 2Common Myths & Unknown Truths
11:42 3The Road Ahead
13:03 4Find Your Passion
06:06 5The Lin & Jirsa Journey
13:54 6Part-time, Full-time, Employed, Partners?
03:51 7Stop Wasting Time & Money
06:07 8Your 12 Week Roadmap
04:33Great Plans Still Fail
06:01 10Strategy Vs. Planning
04:16 11Mind Mapping
07:25 12Select a Focus
14:16 13Competitor Research
09:34 14S.W.O.T. Analysis
13:54 15Strategy & Long Term Goals
03:50 16Values, Vision & Mission
27:49 17Effectively Managing Your Time
15:05 18Artistic Development
07:30 19Create Your Plan
13:12 20What's Your Product
10:51 21Luxury vs Consumer Products & Experiences
11:44 22Quick Break for Econ 101
16:31 23Your Target Market & Brand Message
21:25 24What's in a Name
09:20 25Your Client 'Why'
05:43 26Crafting the Why Experience
24:17 27Document the Client Experience
08:29 28Business Administration Basics
27:03 29Book Keeping Management
06:51 30Create the Logo & Branding
07:04 31Portfolio Design
15:11 32Design Your Services & Packages
18:51 33Pricing Fears & Myths
08:46 34Three Pricing Methods
25:39 35Package Pricing Psychology & Design
06:15 36Psychology of Numbers
07:29 37Pricing Q&A
23:51 38Grass Roots Marketing
09:36 39The Empty Party
07:03 40Friends & Family Test Shoots
16:28 41Join Groups
04:32 42Second Shooting Etiquette
07:44 43The Listing & Classified Hustle
14:10 44Make Instagram Simple
13:55 45Your Automated Pinterest Plan
08:01 46Facebook Because You Must
07:37 47Giveaway & Styled Shoots
12:17 48Content Marketing & SEO
08:12 49The Monster: SEO
07:26 50Selecting Your Keywords
05:45 51Testing Your Keywords
07:53 52Grouping Main & Niche Goals
12:39 53Your Content Road Map
11:47 54Content Marketing Q&A
10:45 55Inspiration to Keep Working
07:45 56How to Craft Your Content
15:03 57Internal Linking Basics
05:30 58Back Link Building Basics
04:55 59Link Value Factos
14:38 60Measuring Link Value
04:24 61Link Building Strategy & Plan
06:10 62Link Building Plan: Vendors & Guest Writing
06:45 63Link Building Plan: Features, Directories, Comments
03:11 64Link Building: Shortcuts & One Simple Tool
14:44 65What is Sales? Show Me!
12:58 66Your First Massive Failure
05:17 67The Sales Process
07:31 68Your Second Massive Failure
05:23 69Understand Buyer Psychology
10:00 70Step 0: Building Rapport & Trust
15:14 71Step 1: Identify Need or Want
15:39 72Cognitive Dissonance
12:01 73Steps 2 & 3: Value Proposition & The Solution
14:21 74Step 4 : Close, Make the Ask
04:32 75Step 5: Follow Up & Resolve Concerns
06:13 76Family Photography Hot Seat
12:06 77Business Example Hot Seat
15:52 78Boudoir Photography Hot Seat
16:09 79The Best Sales Person
07:45 80Your Mindset, Vibrations & Frequency
06:56 81Always Positive, Always Affirming
11:55 82The Second Money & Dual Process
07:39 83Chumming the Price Waters
03:57 84Creating Want or Scarcity
09:54 85Timeless Advice on Being Likable
11:53 86Selling Over The Phone
10:59 87Forbidden Words in Sales
11:40Lesson Info
Facebook Because You Must
Facebook, Because You Must. I don't have anything against Facebook. I love Facebook. I have a lot of things. Nope, I'm just kidding. I'm good, I'm fine, it's fine. This is not about me. Once great, it's now has diminished value, do the basics, and don't rely. Why have we created a four prong marketing approach. Why have we had you go in different sections, from listings, directories, everything, networking, friends, all those? We now have multiple channels to go along with, because everybody, four years ago, that relied on Facebook to get their business, is now out of business, or they had to figure out something real quick. It was almost an overnight switch when Facebook turned off the algorithm, and instantly all of our posts were seen 20% of the time. Do you guys remember this, right? It's happened multiple times. It continues to happen, and you know what? Their team, Facebook, has respond that, "Facebook, "we don't want it to be a place for business. "We want it to be a place for p...
eople "to connect with people." What do you think that means as businesses? You need to be there, without spending your time there. And here's what we're going to do on Facebook. We still need it. It's just not for customers. We need it for legitimacy of our business. Everybody expects it. That's number one, and that's what is expected. But, fans, clients, and vendors need to have a place to tag you, and you need to have a place to tag them, because, while Facebook isn't great for client acquisition, it is amazing for vendor relationships and network relationships. Everybody that you work with, everybody that helps you, you tag them. People that are in your photographs, all of that is fantastic. That works very, very well. Also, your listing will have local SEO value. Has nothing to do with organic search, but we'll talk about this later, it's going to have value in terms of local SEO. It's great for connection with vendors and photographers. This is SEO MOZ, one of the largest platforms for generating inbound leads, SEO marketing, all that kind of stuff, who's saying Facebook is no longer a client acquisition channel. Same rules, though, high quality content. I want you guys to read Jab Jab Jab, Right Hook. Those of you that know boxing, will understand that the most valuable punch in boxing is the jab. It's the one that sets you up. Posting contents with value to the people that are watching it, right? To the people that are in your personas. The people that are in your networks. This means you post things like your personality to Facebook. You have a cute dog that you just got? Oh, by all means, that's Facebook. I have a new studio mascot, that's Facebook. In fact, here's a funny, little strategy that I know multiple female friends have employed, which was buying studio mascots. They got dogs, and they regularly post, I mean, they love dogs anyway, but they regularly post their studio mascot doing things, in between their business posts. So, like, they'll do dog post, something educational, something of value to clients, a feature of one client, and five posts later comes the right hook. Accepting new bookings for family sessions. Here's a discount. Here's a promotional price. Yeah, Sharon. I had a question about Instagram and Facebook. When I post to Instagram, I'm set up to automatically feed it to Facebook. Don't do it. Don't do it? Is that confusing just, because they're two different messages? I don't want to say it's a bad practice, in the sense of like, it works, it's easy. It gets both things done, right? The problem is that your just not effectively using either platform at that point. So, on Facebook, Facebook is set up for the story. It's set up for you to connect. It's set up for you to talk personality. It's set up for all those things. Instagram is set up for you to post pretty pictures. So, you post to Instagram and have it automatically go to Facebook, usually the Facebook flops. You post from Facebook and have it go automatically to Instagram, usually the Instagram flops. You know what I mean? It's both, both time Right, I'm just going the one way from Instagram to Facebook. Yeah, and so you'll generally see the engagement going from Instagram to Facebook, a regular Facebook post that was written organically for Facebook will do better than an Instagram to Facebook post. And you can try it. Okay, makes sense. Has anybody else seen that? Like going from Instagram to Facebook automatically will bring down your content, because Facebook wants organic content that's relevant. That's what they're looking for now. And the annoying thing about it is, do you remember when Facebook was doing their Facebook Live? They were promoting Facebook Live like crazy. So there was a period where if you did Facebook Live, you would get ridiculous amounts of interaction, until they got enough traction on Facebook Live, then they drop it, and it goes back down to regular. So whenever they launch new features, there's a major opportunity, and that's what this last thing is. There's a major opportunity in there, whenever they introduce new features, to just jump on board. Grab it up. Run with it. Don't rely on it, just run with it as long as they have it. Know that once they finish, kind of that promotional phase, they're gonna drop it back down. Now, this is, funny, Michelle you kind of brought up kind of deceptive practices, right? Right. And it's like, oh my goodness. Like everybody is, I'm not even going to argue, like, any of that stuff. But just know that it's kind of messed up to ask every single business to start up business pages, and drop all of their fricking engagement, and say you have to pay for it now. Those are things that will aggravate people. Deals, promotions, generally don't, because you're up front about it. For Facebook, would you have a business page or personal page? You probably already have your personal page, Yeah. Right? You need a business listing. You need a business page. I've got both. Yeah. Okay. Most people should probably have both. If you don't have the business side, you're going to create that, it should be separate. Got it. Facebook is fantastic for managing and connecting with brand ambassadors. This is where your brand ambassador team is going to rely. If you'd like to create a specific page for them, and say, "Guys, I'm starting my business. "I'd love for you to be a part of this group. "and just for us to be able to connect with each other," it's totally fine to do that, too. But it's a great way to do that. It's also fantastic for contests and giveaways. This is one of the main channels that you're going to use for contests and giveaways, in addition to Instagram and all the other stuff. Still has it's value. I'm gonna say, "Watch your time. "Pomodoro your breaks. "Turn off alerts." Those are just managing time when you're on this medium, because it's so easy, it is so easy to click notifications and just start scanning and looking for what's going on. And then you post something, and you're like, "Oh, "I wonder if it's got an engagement yet. "I wonder if it's this." Just post, close it down, and toggle the time that you're actually on the platform.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Armstrong Su
This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!
Angela Sanchez
This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
Yenith LianTy
Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!