Your Mindset, Vibrations & Frequency
Lesson 80 from: How to Start a Photography BusinessPye Jirsa
Your Mindset, Vibrations & Frequency
Lesson 80 from: How to Start a Photography BusinessPye Jirsa
Lesson Info
80. Your Mindset, Vibrations & Frequency
Summary (Generated from Transcript)
The topic of this lesson is the mindset, vibrations, and frequency needed to start a photography business. The instructor discusses the fears that photographers have when meeting potential clients, such as being too expensive or not being booked. He emphasizes the importance of changing one's mindset and frequency to overcome these fears and believe in the value of their work. The instructor also highlights the need to focus on the emotional aspect of photography and not get caught up in technical details or features when selling their services.
Q&A:
What are some common fears photographers have when meeting potential clients?
Some common fears include being too expensive, not meeting their expectations, and being rejected.
How can photographers overcome these fears and change their mindset?
By believing in the value of their work and understanding their worth, photographers can overcome these fears and present their services confidently.
What is the importance of focusing on the emotional aspect of photography?
The emotional aspect is what clients connect with and value in photography, so it is crucial to prioritize this when selling services.
Should photographers worry about technical details and features when selling their services?
No, photographers should assume that clients already know they use the best gear and are professionals. Their energy should be focused on creating amazing images and meeting the emotional needs of clients.
Lessons
Class Introduction
13:12 2Common Myths & Unknown Truths
11:42 3The Road Ahead
13:03 4Find Your Passion
06:06 5The Lin & Jirsa Journey
13:54 6Part-time, Full-time, Employed, Partners?
03:51 7Stop Wasting Time & Money
06:07 8Your 12 Week Roadmap
04:33Great Plans Still Fail
06:01 10Strategy Vs. Planning
04:16 11Mind Mapping
07:25 12Select a Focus
14:16 13Competitor Research
09:34 14S.W.O.T. Analysis
13:54 15Strategy & Long Term Goals
03:50 16Values, Vision & Mission
27:49 17Effectively Managing Your Time
15:05 18Artistic Development
07:30 19Create Your Plan
13:12 20What's Your Product
10:51 21Luxury vs Consumer Products & Experiences
11:44 22Quick Break for Econ 101
16:31 23Your Target Market & Brand Message
21:25 24What's in a Name
09:20 25Your Client 'Why'
05:43 26Crafting the Why Experience
24:17 27Document the Client Experience
08:29 28Business Administration Basics
27:03 29Book Keeping Management
06:51 30Create the Logo & Branding
07:04 31Portfolio Design
15:11 32Design Your Services & Packages
18:51 33Pricing Fears & Myths
08:46 34Three Pricing Methods
25:39 35Package Pricing Psychology & Design
06:15 36Psychology of Numbers
07:29 37Pricing Q&A
23:51 38Grass Roots Marketing
09:36 39The Empty Party
07:03 40Friends & Family Test Shoots
16:28 41Join Groups
04:32 42Second Shooting Etiquette
07:44 43The Listing & Classified Hustle
14:10 44Make Instagram Simple
13:55 45Your Automated Pinterest Plan
08:01 46Facebook Because You Must
07:37 47Giveaway & Styled Shoots
12:17 48Content Marketing & SEO
08:12 49The Monster: SEO
07:26 50Selecting Your Keywords
05:45 51Testing Your Keywords
07:53 52Grouping Main & Niche Goals
12:39 53Your Content Road Map
11:47 54Content Marketing Q&A
10:45 55Inspiration to Keep Working
07:45 56How to Craft Your Content
15:03 57Internal Linking Basics
05:30 58Back Link Building Basics
04:55 59Link Value Factos
14:38 60Measuring Link Value
04:24 61Link Building Strategy & Plan
06:10 62Link Building Plan: Vendors & Guest Writing
06:45 63Link Building Plan: Features, Directories, Comments
03:11 64Link Building: Shortcuts & One Simple Tool
14:44 65What is Sales? Show Me!
12:58 66Your First Massive Failure
05:17 67The Sales Process
07:31 68Your Second Massive Failure
05:23 69Understand Buyer Psychology
10:00 70Step 0: Building Rapport & Trust
15:14 71Step 1: Identify Need or Want
15:39 72Cognitive Dissonance
12:01 73Steps 2 & 3: Value Proposition & The Solution
14:21 74Step 4 : Close, Make the Ask
04:32 75Step 5: Follow Up & Resolve Concerns
06:13 76Family Photography Hot Seat
12:06 77Business Example Hot Seat
15:52 78Boudoir Photography Hot Seat
16:09 79The Best Sales Person
07:45 80Your Mindset, Vibrations & Frequency
06:56 81Always Positive, Always Affirming
11:55 82The Second Money & Dual Process
07:39 83Chumming the Price Waters
03:57 84Creating Want or Scarcity
09:54 85Timeless Advice on Being Likable
11:53 86Selling Over The Phone
10:59 87Forbidden Words in Sales
11:40Lesson Info
Your Mindset, Vibrations & Frequency
This segment is all about techniques to close the rest and refining your sales skill set. This is broken down into four categories that I've placed here. This guy you're going to do on your own. The roleplay, the practice. We did a little bit of it here, we'll do maybe a little bit more, just kind of in our seats and stuff and ask questions. But, this is, by and large, in your own time. We can cover a lot of the psychology, a bit of the body language and some of the verbal communication as well here, but I'd recommend picking up some more books on this kind of stuff as you go further. But I'm going to give you your foundation for the next five years. Sales psychology that's our first thing. This is a fun one. "Your Mindset, Vibration and Frequency" Answer me this question: I want to hear it from a few of you. What is your greatest fear in any potential client meeting? Give it to me, what is your greatest fear, what is the worst thing that can happen? No. No, they don't book you. Ok...
ay. Me messing up. Messing up, okay. That I don't meet their expectations. Don't meet their expectations, okay. They think I'm too expensive. They think you're too expensive, okay. Like Leigh had said, that they would say no, the 'no' word, I guess. The no, the rejection, okay. Anybody else? Did we cover it? How many of you are worried that they think you're going to be too expensive, or they think, how many are worried that you're going to be too expensive? Raise your hands. Cool. How many are worried that they're not going to book you. Raise your hands. Cool. I mean that is basically the worst thing that can happen, right? Here's the fun game. Remember when we said we were going to talk about this later on? Pull out your sheets where you wrote down what you're worth earlier. And I said I'm going to play this game later, where we bring this back up. And you're gonna write down what you're worth, and I'll bet all of you think you're worth somewhere in this range, I hope. $100 to $1000 an hour, I hope you're somewhere in that range. And yet all of you, your greatest fears are gonna be that you're too expensive, that they're not gonna book you. So you have to drop one of those things. You have contradictory, your own cognitive dissonance in your own heads. On the one side, that "Hey, I'm worth this much," "Hey, they're not gonna book me." That's a fun game, isn't it? Did you expect that? What did you guys write down for your numbers? Yes. A hundred? And almost all of your raised your hand that they might think that you're too expensive and that they might not book you. It's a fear, I've done this repeatedly, with all of our own team members, with other photographers, and we all think we're worth anywhere in this range and we think we're worth a lot yet our greatest fear is this. Now, that's a problem, because which one of those things are you going to give up? Which one of those, you have to give up one of those fears in order to continue down the path, right? And this is about changing your mindset, your frequency, and not being afraid anymore that they book. Not being afraid anymore that they think you're too expensive. Understanding your value, creating that value, and presenting it in front of them. The only reason that I'm good at this is because I believe it. So, there's a slight difference in the way that I present it because you're talking to someone who has bought into their own belief system. Does that make sense? Does this make sense now, why I told you all that you are your own worst enemy? And we just basically proved it, yes? Okay, great. Now that we admit it, now that we know that, we can reset. Press the reset button, let's go from here. Your fears are going to become your reality and even if you have this somewhere, deep-seated in the way that you think, it's going to come out in the way that you speak. So, if you're afraid of a client not valuing you, they won't. If you have a fear of a client saying it's too expensive, they will. If you feel your product is inferior, it is. And I bring back up these luxury brands for one simple reason again, to reiterate again that same fact of, "Which of their employees can buy their own product, guys?" Don't feel bad if you're offering a luxury product and it's a good product, charge what you deserve for that product. And we already know that we need to charge a fair amount for that product to be able to stay in business, do we not? We know from the forecast that we did that even at $3,000 per job we still have to do 30- of them to have a decent take-home. Okay. Stop, change your frequency, then move forward. It's okay to not be able to afford your own product right now. One day, you will. We get this. This is something I just want you guys to take home with you and remember at the end of this entire class. So it's not about the features, and I've selected this image for a single reason. Girls, how many of you think this is cute? Okay. Guys, how many of you think this is shot really bad? It's okay to raise your hands. 'Cause every time I show this to, like, a group of photographers, they're like, "Man, that's blown out," and it's only the guys. The sky's blown out, it's like this weird pastel vibe, it's all this. Because they lose the, they're stuck in the feature side of a shot, right? They're stuck in the technical components of a shot. They're stuck in, they've lost the emotion of a shot and that's why I say this shot, and the fact that the clients love it has nothing to do about the way it was lit, how was shot, how it is post-reduced, if the background is too bright, any of those things. And therefore I hope nobody is still selling the features. Okay? We've talked about this, this we've covered this, photography equals luxury, luxury equals the emotional cell. So, we gave it that earlier example of walking into Bentley asking them if they use genuine leather for their seats. It's ridiculous. In the same way, just assume that your clients know that you're using the best gear. Assume that they know that you are a professional. Assume that they know that you will do what it takes to create an amazing images. And unless they ask, that's not where any of your energy should be.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Armstrong Su
This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!
Angela Sanchez
This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
Yenith LianTy
Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!