Internal Linking Basics
Lesson 57 from: How to Start a Photography BusinessPye Jirsa
Internal Linking Basics
Lesson 57 from: How to Start a Photography BusinessPye Jirsa
Lesson Info
57. Internal Linking Basics
Summary (Generated from Transcript)
In this lesson, Pye Jirsa discusses the basics of internal linking for a photography business website. He explains how search engines navigate through websites using internal links and how the authority of a website is determined by these links. Pye also explains the concept of "link juice," where the home page has the most value and passes on value to other pages through internal links. He gives examples of how to strategically use internal linking to give more value to niche pages and increase organic search rankings. Pye also clarifies the difference between fixed pages with permanent links and blog posts, and how they should be utilized on a website. Q&A:
What is internal linking?
Internal linking refers to the links on a website that connect one page to another, allowing search engines to navigate through the site and determine the authority of the website.
How does the concept of "link juice" work?
Link juice is the value passed on from one page to another through internal links. The home page has the most link juice, and as the links go further from the home page, the value decreases.
How can internal linking be used strategically?
Internal linking can be used strategically by giving more link juice to niche pages that are important for organic search rankings. This can be done by placing links to these pages in the footer of the website.
What is the difference between fixed pages and blog posts?
Fixed pages have a permanent link and should have a direct link from the home page. These pages contain resources or valuable information. Blog posts, on the other hand, are of a more temporary nature and are not typically referred back to.
Lessons
Class Introduction
13:12 2Common Myths & Unknown Truths
11:42 3The Road Ahead
13:03 4Find Your Passion
06:06 5The Lin & Jirsa Journey
13:54 6Part-time, Full-time, Employed, Partners?
03:51 7Stop Wasting Time & Money
06:07 8Your 12 Week Roadmap
04:33Great Plans Still Fail
06:01 10Strategy Vs. Planning
04:16 11Mind Mapping
07:25 12Select a Focus
14:16 13Competitor Research
09:34 14S.W.O.T. Analysis
13:54 15Strategy & Long Term Goals
03:50 16Values, Vision & Mission
27:49 17Effectively Managing Your Time
15:05 18Artistic Development
07:30 19Create Your Plan
13:12 20What's Your Product
10:51 21Luxury vs Consumer Products & Experiences
11:44 22Quick Break for Econ 101
16:31 23Your Target Market & Brand Message
21:25 24What's in a Name
09:20 25Your Client 'Why'
05:43 26Crafting the Why Experience
24:17 27Document the Client Experience
08:29 28Business Administration Basics
27:03 29Book Keeping Management
06:51 30Create the Logo & Branding
07:04 31Portfolio Design
15:11 32Design Your Services & Packages
18:51 33Pricing Fears & Myths
08:46 34Three Pricing Methods
25:39 35Package Pricing Psychology & Design
06:15 36Psychology of Numbers
07:29 37Pricing Q&A
23:51 38Grass Roots Marketing
09:36 39The Empty Party
07:03 40Friends & Family Test Shoots
16:28 41Join Groups
04:32 42Second Shooting Etiquette
07:44 43The Listing & Classified Hustle
14:10 44Make Instagram Simple
13:55 45Your Automated Pinterest Plan
08:01 46Facebook Because You Must
07:37 47Giveaway & Styled Shoots
12:17 48Content Marketing & SEO
08:12 49The Monster: SEO
07:26 50Selecting Your Keywords
05:45 51Testing Your Keywords
07:53 52Grouping Main & Niche Goals
12:39 53Your Content Road Map
11:47 54Content Marketing Q&A
10:45 55Inspiration to Keep Working
07:45 56How to Craft Your Content
15:03 57Internal Linking Basics
05:30 58Back Link Building Basics
04:55 59Link Value Factos
14:38 60Measuring Link Value
04:24 61Link Building Strategy & Plan
06:10 62Link Building Plan: Vendors & Guest Writing
06:45 63Link Building Plan: Features, Directories, Comments
03:11 64Link Building: Shortcuts & One Simple Tool
14:44 65What is Sales? Show Me!
12:58 66Your First Massive Failure
05:17 67The Sales Process
07:31 68Your Second Massive Failure
05:23 69Understand Buyer Psychology
10:00 70Step 0: Building Rapport & Trust
15:14 71Step 1: Identify Need or Want
15:39 72Cognitive Dissonance
12:01 73Steps 2 & 3: Value Proposition & The Solution
14:21 74Step 4 : Close, Make the Ask
04:32 75Step 5: Follow Up & Resolve Concerns
06:13 76Family Photography Hot Seat
12:06 77Business Example Hot Seat
15:52 78Boudoir Photography Hot Seat
16:09 79The Best Sales Person
07:45 80Your Mindset, Vibrations & Frequency
06:56 81Always Positive, Always Affirming
11:55 82The Second Money & Dual Process
07:39 83Chumming the Price Waters
03:57 84Creating Want or Scarcity
09:54 85Timeless Advice on Being Likable
11:53 86Selling Over The Phone
10:59 87Forbidden Words in Sales
11:40Lesson Info
Internal Linking Basics
Internal Linking Basics. We're gonna talk about linking now. So everything up until this point was figuring out the category that we need to place our website in. The key words most appropriate for that category and how to write the content around that, right? Now this is the piece that all the search engines need to navigate through our work, and also to figure out what is the authority of this website. How good is this website? The first piece is Internal Linking Basics. This is the links on your site. So understanding how a search engine crawls, your page is gonna pass a value to another page. You can think of this as work of mouth. That's the easiest way to think about it. One page is giving word of mouth to another page. "Hey, check out this page. "It's good." Just like you might give word of mouth to hiring a friend who you know does great work. That's what an engine's gonna do. And it's gonna go follow that link, and it's gonna go to that next page, and it's gonna look at that p...
age. So we need our site. The home page is going to be the most linked. It's gonna have the most value, and what's gonna happen is, the home page, if that is the biggest presence and the biggest value, whatever the home page refers out to, gets the next biggest referral value. Right? Think about it as a cup of juice. Your home page has the most juice. One big glass of juice. If you have four subpages, and you link four subpages, you give all four of those an equal portion of juice. And then if they give eight subpages, their juice, they're giving one quarter to each of those subpages as they go down. Right? So you lose juice as you go down. Like similar to a referral. That's why it's easy to think about this as just simply a word of mouth referral. Your home page has the most juice. The link value will decrease as you go further from the home, and this is the fundamentals of how this works. It actually works this way internally and externally, and we're gonna show you how. So what we need is for the home page is obviously gonna link to the tier two pages, right. Those are usually in the menu. The tier two pages are usually in the menu bar of your site. But what you want is any time you wanna throw additional juice to a niche, a niche page, you simply put a footer up on your site and you throw value to these other pages. Now you're sending your home page juice down to these other niche pages. Is that kinda making sense? So the example of this is, if you look at the Linanjirsa footers, from our home page, what are we sending value to? Resources, favorite vendors, OC venues, LA venues, tutorials? We're trying to give juice to especially that Vendors and Venues pages. We're trying to give them lots of link juice, because any time somebody's searching a vendor or a venue, we want to be number one, number two, number three, up on that organic search. So we're sending juice from the home page over there. Same thing here. You drop into ".com/orangecounty", and at the bottom of this footer, we start giving juice to all of our tutorials, like all of our FAQs, wedding resources and advice. So are all of those links going to articles on your blog, or is it pages? They're fixed pages that have a home on the site. Okay. But they're also hitting the blog. Remember how we kinda talked about that? Mm-hmm. It's like you can, everything that you update should go to the blog, but then they should also have a permanent home that has a URL. So do you do two, like one post and one page, or is it just... I'm kinda confused about... So in WordPress, I believe there's an option, and maybe Chris can chime in here, in WordPress for example, when you write a new piece of content, you can give it a permanent link. Mm-hmm. Which it's your permanent link, right? So you give it the permanent link, and when you post it, you can choose to post it on the blog, and then it also has that permanent link. Mm-hmm. So it's already there. Then you simply need to, somewhere on your home page, or somewhere on your site, link to that place. Okay. Does that make sense? Yep. So ideally, your menu structure would allow them to get to any page, any resource that you have. Yes. I've always been trying to figure out what is something appropriate for a blog versus appropriate for your page? In terms of analyzing content. Think of it in permanence. It's the easiest way to think about it. If it has a permanent value, like a resource for doing make-up, a resource for newborn safety tips, a resource for how to prepare for your maternity shoot, what to know before going, those are things that should have a permanent link. Well I mean they all should have a permanent links, but those are things that are resources that should have a direct link from the home page. Blog posts are things of an impermanent nature. It's this recent shoot. This, I just photographed this bride and groom, or this maternity session. There's interest to see what's going on lately, but you're generally not going to refer back to it.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Armstrong Su
This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!
Angela Sanchez
This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
Yenith LianTy
Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!