Measuring Link Value
Lesson 60 from: How to Start a Photography BusinessPye Jirsa
Measuring Link Value
Lesson 60 from: How to Start a Photography BusinessPye Jirsa
Lesson Info
60. Measuring Link Value
Summary (Generated from Transcript)
The topic of this lesson is measuring link value for a photography business. The instructor explains that page rank is no longer a factor and that authority and relevancy are important. He recommends using tools like Open SEO Stat to analyze competitors and make informed decisions about where to invest time and money. He also emphasizes the importance of getting follow links from related sites and regional publications, rather than focusing on getting featured in big publications that may not be relevant. The instructor explains that nofollow links don't hurt, but linking to bad sites can. He provides steps for checking if a link has nofollow and advises against using nofollow for internal links on your own site. The instructor also warns against backlinks from nofollow sites.
Q&A:
- What is the significance of page rank in measuring link value? Page rank no longer exists and is not a factor in measuring link value.
- What factors should be considered for measuring link value now? Authority and relevancy are important factors for measuring link value.
- What tools can be used to analyze competitors and gather SEO stats? Open SEO Stat is a great tool, and there are also many Chrome extensions available for analyzing SEO stats, traffic stats, page info, link stats, and page speed.
- What types of directories or publications should be considered for link building? Directories or publications that are related to your field, have higher authority, and provide follow links are worth investing in.
- What is the importance of regional and related publications? Getting featured in regional and related publications, and receiving text links from them, can bring direct benefits and are worth more than being featured in big publications that are unrelated to your industry.
- Does getting a nofollow link hurt your website's SEO? No, getting a nofollow link does not hurt your website's SEO. It is the links to bad sites that can hurt your website's SEO.
- How can you check if a link has nofollow? You can right click on the link and select "Inspect Element" to view the link code. If the link does not have "Rel=Nofollow", then it lacks nofollow.
- What is the recommended approach for using nofollow on your own site? All internal links on your own site should not contain nofollows, as you want your own site to pass juice everywhere. However, for comments or buttons on your site that may attract spam, it is recommended to use "Rel=ExternalNofollow".
- What types of sites should be avoided for backlinks? Nofollow sites should be avoided for backlinks.
Lessons
Class Introduction
13:12 2Common Myths & Unknown Truths
11:42 3The Road Ahead
13:03 4Find Your Passion
06:06 5The Lin & Jirsa Journey
13:54 6Part-time, Full-time, Employed, Partners?
03:51 7Stop Wasting Time & Money
06:07 8Your 12 Week Roadmap
04:33Great Plans Still Fail
06:01 10Strategy Vs. Planning
04:16 11Mind Mapping
07:25 12Select a Focus
14:16 13Competitor Research
09:34 14S.W.O.T. Analysis
13:54 15Strategy & Long Term Goals
03:50 16Values, Vision & Mission
27:49 17Effectively Managing Your Time
15:05 18Artistic Development
07:30 19Create Your Plan
13:12 20What's Your Product
10:51 21Luxury vs Consumer Products & Experiences
11:44 22Quick Break for Econ 101
16:31 23Your Target Market & Brand Message
21:25 24What's in a Name
09:20 25Your Client 'Why'
05:43 26Crafting the Why Experience
24:17 27Document the Client Experience
08:29 28Business Administration Basics
27:03 29Book Keeping Management
06:51 30Create the Logo & Branding
07:04 31Portfolio Design
15:11 32Design Your Services & Packages
18:51 33Pricing Fears & Myths
08:46 34Three Pricing Methods
25:39 35Package Pricing Psychology & Design
06:15 36Psychology of Numbers
07:29 37Pricing Q&A
23:51 38Grass Roots Marketing
09:36 39The Empty Party
07:03 40Friends & Family Test Shoots
16:28 41Join Groups
04:32 42Second Shooting Etiquette
07:44 43The Listing & Classified Hustle
14:10 44Make Instagram Simple
13:55 45Your Automated Pinterest Plan
08:01 46Facebook Because You Must
07:37 47Giveaway & Styled Shoots
12:17 48Content Marketing & SEO
08:12 49The Monster: SEO
07:26 50Selecting Your Keywords
05:45 51Testing Your Keywords
07:53 52Grouping Main & Niche Goals
12:39 53Your Content Road Map
11:47 54Content Marketing Q&A
10:45 55Inspiration to Keep Working
07:45 56How to Craft Your Content
15:03 57Internal Linking Basics
05:30 58Back Link Building Basics
04:55 59Link Value Factos
14:38 60Measuring Link Value
04:24 61Link Building Strategy & Plan
06:10 62Link Building Plan: Vendors & Guest Writing
06:45 63Link Building Plan: Features, Directories, Comments
03:11 64Link Building: Shortcuts & One Simple Tool
14:44 65What is Sales? Show Me!
12:58 66Your First Massive Failure
05:17 67The Sales Process
07:31 68Your Second Massive Failure
05:23 69Understand Buyer Psychology
10:00 70Step 0: Building Rapport & Trust
15:14 71Step 1: Identify Need or Want
15:39 72Cognitive Dissonance
12:01 73Steps 2 & 3: Value Proposition & The Solution
14:21 74Step 4 : Close, Make the Ask
04:32 75Step 5: Follow Up & Resolve Concerns
06:13 76Family Photography Hot Seat
12:06 77Business Example Hot Seat
15:52 78Boudoir Photography Hot Seat
16:09 79The Best Sales Person
07:45 80Your Mindset, Vibrations & Frequency
06:56 81Always Positive, Always Affirming
11:55 82The Second Money & Dual Process
07:39 83Chumming the Price Waters
03:57 84Creating Want or Scarcity
09:54 85Timeless Advice on Being Likable
11:53 86Selling Over The Phone
10:59 87Forbidden Words in Sales
11:40Lesson Info
Measuring Link Value
Measuring Link Value, let's go through this a little bit quickly because honestly measuring link value has become difficult. I've scratched out higher PR because it no longer exists. Google eliminated it, okay? So the general rule was the higher page rank somebody had, if it was a four or a five or a six or a seven, it meant more, but now that doesn't exist anymore. So now we just need to understand that it's authority, general authority. If you have a high perception of the site, then you could probably guess that their authority's a little bit higher. There are tools for this. Again, authority as a only factor is a misconception because category in relation to what we do, that's a huge one. But open SEO stat is a great Chrome, and you can look up Chrome extensions for your browsers and just type in SEO. There's tons of them. They'll give you a lot of good stuff. They'll tell you the SEO stats, they'll give you traffic stats, page info, link stats, the page speed. It's great for your ...
site and for other sites, just for analyzing your competitors and seeing what people are doing. So what I you to do is make good decisions. If directory A is more expensive but it's related to your field, they give you a follow link and it has higher authority. If you're gonna invest in something, that's worth more than the less expensive, unrelated, lower authority, or even a less expensive, higher authority but unrelated. This all kind of like... I think we're good, right? We're good on understanding where we should put our time, where we should put our money, and we know it's not in buying these types of things. But it also means that publications, if it's regional, in your area, related to you, and they give you a text link, oh, that's worth a lot. Versus, even if you got Vogue Italy to post one of your images on one of their blogs somewhere that linked back to you, but they have nothing to do with your industry, it's just they liked that one particular image, it fit them, that means probably less. That should set your mind to where I'm trying to go, not like this... Because again, photographers will send you in a misdirection. They'll talk about how much value there is in being featured in Vogue, and you'll spend your entire career just trying to get that feature when in reality you could have been published all the time in your regional stuff, it's related to you, and they'd give you a text link back to you, and you're gonna see a lotta direct benefits from that. We know nofollow now. Nofollow is no juice. So if you get a nofollow coming in, it cannot hurt you. If some other site gives you a nofollow, it doesn't hurt. So don't worry about that side. What you want to worry about is what we talked about. When you link to a bad site, it will hurt you, just like giving somebody a referral for somebody that wasn't qualified for a job. This is how you do it. You select a link, you right click Inspect Element. Here's the link code, it should look familiar. If it doesn't have Rel=Nofollow, you'll see that it's a link. Now this is, this lacks nofollow. We're sending Simon Roberts link juice, because Simon Roberts wrote a great article for us. He has authority because he wrote and he educated. That's great, so we don't mind linking to that. Does that make sense, when you wanna use it versus when you don't? Comments, we have no idea who's posting, so we Rel=ExternalNofollow. Action steps. All of your internal links should not contain nofollows. Any time you're linking inside of your site, just make sure. This is default, but turn off in your brain that that actually matters on your own site. You need your own site to pass juice everywhere. Any time it's a comment, sometimes it's a button on your template turned on, so make sure that button, with comments, is turned on so that you're not sending your link juice to anybody that comments on your site. Otherwise you're gonna get spam. Backlinks, avoid nofollow sites.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Armstrong Su
This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!
Angela Sanchez
This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
Yenith LianTy
Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!