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Your 12 Week Roadmap

Lesson 8 from: How to Start a Photography Business

Pye Jirsa

Your 12 Week Roadmap

Lesson 8 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

8. Your 12 Week Roadmap

Getting a photography business off the ground can be done in as little as 12 weeks. In this lesson, Pye shares the roadmap for a 12-week launch, using the included class workbook to build your plan of attack.
Summary (Generated from Transcript)

In this lesson, Pye Jirsa introduces the concept of a 12-week roadmap for starting a photography business. He explains that the roadmap includes areas of focus such as mind mapping, competitor research, artistic development, and product development. Jirsa also provides a workbook with 15 sections that guide students through various aspects of the business, including revenue forecasting, client personas, pricing templates, and marketing strategies. He emphasizes that the roadmap is designed to be used in conjunction with the class, and that it can be adapted for different types of client-serving businesses.

Q&A:

  1. What is the purpose of the 12-week roadmap?

    The purpose of the 12-week roadmap is to provide a structured plan for starting a photography business.

  2. What are some areas of focus in the roadmap?

    Some areas of focus in the roadmap include mind mapping, competitor research, artistic development, and product development.

  3. What is included in the workbook provided?

    The workbook includes sections on revenue forecasting, client personas, pricing templates, marketing strategies, and more.

  4. How should the roadmap be used in conjunction with the class?

    The roadmap should be followed week by week, with each section of the class corresponding to a specific topic in the roadmap.

  5. Can the roadmap be adapted for different types of businesses?

    Yes, the roadmap can be adapted for different types of client-serving businesses by changing a few keywords in the copy and doing some additional research.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Your 12 Week Roadmap

So, your 12 week roadmap. (laughs) You either respect your time or be prepared to take 1,000 plus screenshots for the next three days. There's a lot of screenshots that they need. So, what I wanna do is cover the roadmap. Don't let this workbook freak you out. I know it's a little bit freaky. But, check this out. I'm just gonna scroll down to the right and what you see here is a full roadmap for all 12 of your next weeks, okay. So, don't freak out with it. What you're gonna do is you're gonna follow it week by week. So, if we go, look right at this first column, we're gonna see that we have a few choices to make. Areas of focus. We wanna do some mind mapping. We're gonna teach you guys about that in our next segment. We wanna do some analysis, competitor research. For artistic development, I've given you guys some kind of roadmaps here for what you can do, but you can pick your own, but have something each week for artistic development. Product development, we're not yet there. We need...

to figure out some things first. So, you just scroll down and you look at kind of all the different things that are needed and here's how the workbook works. So, look how it says, "use 04 FORECAST "for revenue forecasting." Right here. So, you simply go to 04 FORECAST. There are 15 workbooks in this document that will guide you through everything from what to purchase with all the different brands. This is your basic foundation kit with different brand representations of each one. Pick your poison. Lighting and creative kits and then full on wedding ready kit. We have your IT Guide, Software Guide, Legal Guide. Every piece of this is mapped out for you. Your competitor analysis that we're gonna piece together followed by a SWOT analysis, strengths, weaknesses, opportunities, threats. Forecasting, we're gonna build client personas. So, that you guys can actually know who it is that you're marketing to. So, we have a template built in for you. A pricing template for cost method pricing. We're gonna show you cost and demand based pricing which is gonna be where we wanna put your guys. Finding mentors, vendors to work with for grassroots marketing, templates for, this is a email for a link request which we're gonna talk about when we get to SEO and content building. Also, we started on Craigslist. It's still completely viable. We did this eight years ago, nine years ago, finding 500 dollar brides and that's how we built the entire business. So, we're gonna show you that. If Craigslist doesn't work, you can find any other local classified to post in. The content pages that you need to build on your site. We have guest publishing for, again, SEO. All of these things are built out, all the way up to tab 14. There we go. Okay. But, let's focus on the roadmap for just right now. So, you'll see that month one is really heavy on planning and strategy. What I want is, this roadmap is designed to be used in conjunction with the class, okay. So, as you're watching the class, it's gonna define out section by section. So, the first thing we'll be covering is strategy and planning. So, all those things are covered. Then, you simply look at the roadmap and see, "okay, week by week, this is my plan. "This is what I'm gonna do." Then, we'll go into the next topic, product development. And the next topic, marketing, pricing, everything, sales. So, at the beginning, it's really figuring out our focus. Once we get towards month five, we're really kind of finalizing the product. So, if you look at product development, it becomes pretty heavy. We're developing what we actually wanna sell. Then, when we get down here to the bottom right, this is where sales comes in place because you really have nothing to sell until you've gotten out and started marketing. So, we're gonna cover sales strategies and psychology and how to actually make the sale. This is the 12 week roadmap and you guys can take this and adapt it to literally anything. Switching it out to any client serving business is as simple, so if you're client serving maternity, newborn, family, all of that, that's as simple as changing a couple of keywords in your copy. Okay. But, if you are doing commercial or something else, you can adapt it and kind of do a little bit of research on your own, but use the same formulas, the same plan to kind of create your own 12 week roadmap.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Student Work

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