Link Building Strategy & Plan
Lesson 61 from: How to Start a Photography BusinessPye Jirsa
Link Building Strategy & Plan
Lesson 61 from: How to Start a Photography BusinessPye Jirsa
Lesson Info
61. Link Building Strategy & Plan
Summary (Generated from Transcript)
The lesson discusses the strategy and plan for link building in order to start a photography business. The instructor emphasizes the importance of setting a schedule and consistently building links over time. The 80/20 rule is introduced, where 80% of external links should be directed to the homepage and 20% to internal niche pages. The lesson also provides a step-by-step plan for obtaining links from vendors, venues, directories, industry publications, and educational blog features.
Q&A:
What is the overall goal and strategy for link building in a photography business?
The overall goal is to drive links to individual key pages, focusing on the homepage and internal niche pages. The strategy involves setting a schedule and consistently building links over time.
How should links be prioritized between the homepage and internal niche pages?
The 80/20 rule should be followed, with 80% of external links directed to the homepage and 20% to internal niche pages.
How can links be obtained from vendors and venues?
Links can be obtained by providing vendors and venues with images and requesting them to use the images on their websites, with a link back to the photography business.
What should be considered when choosing directories for link building?
It is recommended to sign up for every directory under free accounts, and only consider paid directories if they offer additional benefits beyond SEO value, such as opportunities to hire or find clients.
How can links be obtained from industry publications and educational blog features?
Five industry publications that match the style and image quality of the photography business should be chosen, and efforts should be made to get featured in these publications. Additionally, five educational blog features should be identified, where the photography business can write articles for educational communities.
How many external links can be obtained through this link building plan?
By following the plan and implementing it once a month, the photography business can obtain ten external links from high authority websites in the span of a year, which is likely to be more than what competitors have.
Lessons
Class Introduction
13:12 2Common Myths & Unknown Truths
11:42 3The Road Ahead
13:03 4Find Your Passion
06:06 5The Lin & Jirsa Journey
13:54 6Part-time, Full-time, Employed, Partners?
03:51 7Stop Wasting Time & Money
06:07 8Your 12 Week Roadmap
04:33Great Plans Still Fail
06:01 10Strategy Vs. Planning
04:16 11Mind Mapping
07:25 12Select a Focus
14:16 13Competitor Research
09:34 14S.W.O.T. Analysis
13:54 15Strategy & Long Term Goals
03:50 16Values, Vision & Mission
27:49 17Effectively Managing Your Time
15:05 18Artistic Development
07:30 19Create Your Plan
13:12 20What's Your Product
10:51 21Luxury vs Consumer Products & Experiences
11:44 22Quick Break for Econ 101
16:31 23Your Target Market & Brand Message
21:25 24What's in a Name
09:20 25Your Client 'Why'
05:43 26Crafting the Why Experience
24:17 27Document the Client Experience
08:29 28Business Administration Basics
27:03 29Book Keeping Management
06:51 30Create the Logo & Branding
07:04 31Portfolio Design
15:11 32Design Your Services & Packages
18:51 33Pricing Fears & Myths
08:46 34Three Pricing Methods
25:39 35Package Pricing Psychology & Design
06:15 36Psychology of Numbers
07:29 37Pricing Q&A
23:51 38Grass Roots Marketing
09:36 39The Empty Party
07:03 40Friends & Family Test Shoots
16:28 41Join Groups
04:32 42Second Shooting Etiquette
07:44 43The Listing & Classified Hustle
14:10 44Make Instagram Simple
13:55 45Your Automated Pinterest Plan
08:01 46Facebook Because You Must
07:37 47Giveaway & Styled Shoots
12:17 48Content Marketing & SEO
08:12 49The Monster: SEO
07:26 50Selecting Your Keywords
05:45 51Testing Your Keywords
07:53 52Grouping Main & Niche Goals
12:39 53Your Content Road Map
11:47 54Content Marketing Q&A
10:45 55Inspiration to Keep Working
07:45 56How to Craft Your Content
15:03 57Internal Linking Basics
05:30 58Back Link Building Basics
04:55 59Link Value Factos
14:38 60Measuring Link Value
04:24 61Link Building Strategy & Plan
06:10 62Link Building Plan: Vendors & Guest Writing
06:45 63Link Building Plan: Features, Directories, Comments
03:11 64Link Building: Shortcuts & One Simple Tool
14:44 65What is Sales? Show Me!
12:58 66Your First Massive Failure
05:17 67The Sales Process
07:31 68Your Second Massive Failure
05:23 69Understand Buyer Psychology
10:00 70Step 0: Building Rapport & Trust
15:14 71Step 1: Identify Need or Want
15:39 72Cognitive Dissonance
12:01 73Steps 2 & 3: Value Proposition & The Solution
14:21 74Step 4 : Close, Make the Ask
04:32 75Step 5: Follow Up & Resolve Concerns
06:13 76Family Photography Hot Seat
12:06 77Business Example Hot Seat
15:52 78Boudoir Photography Hot Seat
16:09 79The Best Sales Person
07:45 80Your Mindset, Vibrations & Frequency
06:56 81Always Positive, Always Affirming
11:55 82The Second Money & Dual Process
07:39 83Chumming the Price Waters
03:57 84Creating Want or Scarcity
09:54 85Timeless Advice on Being Likable
11:53 86Selling Over The Phone
10:59 87Forbidden Words in Sales
11:40Lesson Info
Link Building Strategy & Plan
Link, building, strategy and plan. So let's keep it kind of simple here. We want to understand the overall goal and strategy. We're gonna identify key pages outside the home pages. This is the pages, our niche pages, that you think will be searched most by your consumers, right? What we're gonna do is drive links to individual key pages. We're gonna follow the 80/20 rule. This trickle down thing, I don't want you guys to worry about for right now But what I want you to do is set a schedule for everything. Don't go and create and try and write blog entries for one whole week on somebody else's site. Like don't go to educational sites and be like I'm gonna write and spend a whole week writing. This stuff, all the back links, just like everything that you're doing needs to be done consistently over time at a slow pace, okay. One here, one there, that's it. So set a schedule. Build weekly and monthly and I want you to continue this practice indefinitely. So you should always be looking to ...
publish an article once a month or something, outside of your site. The 80/20 rule, this is a big one. This means that I want you to send 80% of your external links to your homepage. That's your tier one page, right. The one that you're trying to grab that big thing. Which means it's great. We want those things to be served toward the top of a page, right. So if you write a blog post on your site or someone else's site, it doesn't matter. If you want someone else's site to give you more link juice, the link should be towards the top of what you're writing. Let me introduce myself. My name is this. I operate this studio. That's your link. And then inside the body of text pick one of your internal niche pages to link to, further down. Does that kind of make sense? So when you talk about some of your favorite venues in that article, let's say for example when you talk about some of your favorite tips. You would link to I have five more tips on newborn safety here, magic. You get, you wrote an article for them, you get a back link to two different places. One is a niche page that'll be served up more now. That make sense, cool beans. So here's the plan. This is the first year in a nutshell. You're gonna obtain a link from every vendor you work with, immediately. That's easy to do. Give them your images. Ask them to use the images. Send them a email which guess what, we happen to have that email in the templates, requesting a link. Say, I would love for you to use these images on your site. I can give them to you with or without watermark. I would love for you, if you use them, to just give me a link. Here's the link code and you do it for them. You do all the work for them, you give them. What's the likelihood you can get every vendor you work with to give you a blog link back. Give you some sort of link back. That's pretty easy, right, should be. Then every venue you shoot at, I want you to do the same thing. You approach the coordinator. You approach the, sorry the marketing. You usually send marketing manager, I'm sorry the catering. Approach the catering manager and say: "I shot some great images I would love to get you guys. "Feel free to use them". Let them use it because if you can get a St. Regis or you can get one of these bigger properties, who they already have good authority. If you can get them to link back to you, that's fantastic too. We state valuable directories. So find one or two and ideally a paid directory. So we list out in the workbook, there's a whole tab called directories. We're gonna tell you to sign up for every single one of them under free accounts. Sign up free under all of them. I think we gave several different categories inside that directory. But there are more inside of your specific industry. So find whatever industry directories there are and take the free accounts. Only sign up for the paid if they're offering something beyond an SEO value. So look to paid directories when they allow you to link up, hire other people or do something specifically to your business or get business or find clients. That's what you pay for. Otherwise just do the free stuff. They you're gonna choose five industry publications that match your style and your image quality, okay. This is gonna be like that once a month goal. Choose five industry publications that you can get into. And then you're gonna choose five educational blog features that you can write for educational communities. And if you did one of those per month, that gives you ten external links in the span of a year from high authority websites, automatically, which I'll guarantee none of your competitors have. How many of your competitors have 10 different authoritative websites? And that's the beauty about this stuff. We think that if you go and do a search on Linagers, we've been doing this for years. Chris has been building this site up for years. To compete with that it takes time. There's thousands of inbound links coming in. But 90 something percent of the other photographers out there, they don't even have 10. Does that make it a little bit easier? Not to mention those competitors. Do you think all of them are in the same niche, creating the same product, going for the same venues, going for the same market, going for the same, no. This is why I tell all of you, there's plenty of room for everybody. Just go out and grab them. Get your clients. Set up once a month each of these things in this plan and it's already there for you. You just need to follow it.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Armstrong Su
This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!
Angela Sanchez
This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
Yenith LianTy
Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!