Lessons
Day 1
1Class Introduction
18:43 2Creating Systems and the State of the Industry
37:18 3The Digital File Dilemma
12:34 4Host Moms and Portrait Events
18:40 5Defining your Niche
44:05 6Defining Your Niche Q&A
25:18 7Marketing Your Business and Events
54:47Networking
32:16 9Communication
50:34 10Planning the Event
1:02:41 11Pre-Shoot with Q&A
1:00:28 12Photo Shoot #1
18:30 13Sales Session #1
34:21 14Photo Shoot #2
19:01 15Sales Session #2 and Q&A
1:09:11 16Shoot: Family Portraits
21:55 17Family Shoot Q&A
11:44 18Fusion Packages
07:24 19Sales
38:52 20Pricing and Objections
32:05 21Packages
49:15 22Pricing and General Q&A
1:18:15 23Applying the System
56:13Day 2
Day 3
Lesson Info
Fusion Packages
So you're bringing in a separate videographer to capture the fusion, and then do you have fusion packages added on, like, how do you how are you working that? Do they know ahead of time? Have they asked for the time that you've agreed that there, just hoping they're gonna buy it yet? But well, what we've done is, when we started doing video several years ago in stacy, who works with me, does our video, and she doesn't awesome job at it, and she's she's awesome, but everything, but she does comes with me on the senior sessions that now pre purchase it. In the beginning, we were doing it here and there, when we'd have a super cute senior, we would do it so that we would have something to show, and then we would hope that they would buy it, and but it is a lot of work, and a lot of times they were buying it, but when they wouldn't, we be, you know, kind of crushed, we just spend all this time on this, and, you know, it wasn't sold, and we just sell the dvds one hundred seventy five dollar...
s, so it's, not a lot, but but it's got all their images, and then a little bit of video, tight end, and so just this year was the first time we added that twenty five hundred dollars session that I told you guys about yesterday and it's twenty five hundred dollars and it includes their video and an album and so they are pre purchasing the video and it really is surprising you know? You put it out there as a product and we had a large majority of our seniors this year that purchased that package and with that we already know going in they're spending a minimum of twenty five hundred dollars and that's before they start adding on all the normal you know, all the normal product so um, you know, throw it out there, you know, it's one of those things so that's kind of where we're going now with the children's market is we're doing it now on sessions that we want teo just play with and incorporated in, but by next year we'll be making it a product where they are pre purchasing it in that option. All right? So the first thing I'm going to show you and that's why I had the day three placeholder is this video so uh this is one of my favorite little people and so when her mom I wanted to do something special for her fourth birthday, we have photographed on dh this is the way it works with a lot of our first your babies we do the first year and we create a really beautiful album for them and so then when it's time for the two year appointment we want them to have volume to and so it's building this volume this library of, um of albums and if you get if you can get them to purchase that volume two, they're going to get three and they're going to get four and they're gonna get five so it makes for a really nice succession of income that you it's kind of it's not guaranteed, but you know that you can count on certain things to happen at a certain time of year. So so those air things like that that I like to plan into our business that you know, it's just ways that, you know, like the birthday club, you know, things that, you know, you can count on every year, you know, a certain time here, so I'm going to show you this video and again, this is not a typical laurie session because I did some color and I did some some player but just kind of that stepping out of the box and add infusion wait, wait, yeah, wait, wait, wait, wait, I think on, you know, and I didn't even add that into the, um, into the list of things that you can do with these events but I think fusion would be an awesome product to center an event around that would make it really different, so if he took a separate person and they knew that was going to be part of their final product, um, you know what, it's, what a great thing to add in. So before we get going today, I would love for everybody if you haven't already to download this business plan work book so that when we get to it this afternoon, you'll have it and you'll be able to start working through that with us. So that is right on the photo talk forum blogged or you can get to it if through this tiny earl and, uh and that's free for you it's a business plan workbook and then this is another just little free resource that's also on the photo talk forum blawg and this is a seventy page like, jam packed full of information. Um, all about it's all the favorite threads from photo talk forum and information from some of our studio spotlights have been been there, sarah puddy and, uh, I'm trying to even think of all of them there's a ton of information in this thing, so check that out and it's also got lots of photographer resource is in it from the vendors and all that good stuff
Class Materials
bonus material with purchase
bonus material with enrollment
Ratings and Reviews
beth hunt ryan
An excellent course, though I wish it had not been over a weekend. Between the craziness of holiday card season (many of us shoot all weekend) and personal activities (kid stuff, church), I could only attend day one live and ended up having to buy the whole thing. Probably will be glad I did because I'm thinking of implementing this program, but that would not necessarily be the case for all webinars I'd be interested in. You guys do an awesome job, and thanks for even offering all this free training!
Jason A. Johnson
This was such an exciting class. I can't wait to implement Lori's system into my business. But it is so much more than that. I always thought I was priced well, but Lori made me realize that I was still way under priced! Best all around photography class. I lived it so much I also bought her other class! Please invite her to come back and teach another course!
a Creativelive Student
I second the whole weekend thing and hoping for the $99 price