Getting Your Email List Set Up the Right Way
Lesson 6 from: Simple Email Marketing for MakersMegan Auman
Getting Your Email List Set Up the Right Way
Lesson 6 from: Simple Email Marketing for MakersMegan Auman
Lesson Info
6. Getting Your Email List Set Up the Right Way
Lessons
Simple Email Marketing for Makers
1Class Introduction
09:29 2Email Marketing Myths that are Causing You Stress
08:50 3Challenge: Find Your Email Marketing Role Models
03:32 4Why Email Marketing Matters
11:35 5Setting Process-Based Goals for Your Email Marketing
05:55 6Getting Your Email List Set Up the Right Way
07:00 7Tutorial: Setting Up Your List in Mail Chimp
09:15Challenge: Personal List Invite
06:16 9Picking an Opt-In Incentive for Your Email List
25:08 10Tutorial: Creating a Welcome Email (Auto Responder)
10:33 11Strategies for Getting People to Join Your List
32:48 12Hot Seat: Optimizing Your Website for Email Capture
05:11 13What to Do When Email Opt-Ins Are Slow
06:56 14Challenge: Set Up Your Welcome Auto Responder
01:11 15How Often Should You Email Your List?
15:04 16Getting Inside The Mind of Your Customer
11:58 17What Do I Include in My Emails?
26:38 18Writing Email Subject Lines (That Get Opened!)
13:25 19Tutorial: Creating an Email in MailChimp
10:46 20Hot Seat: Let's Write an Email!
06:32 21Challenge: Email Your List (Yes, right now!)
01:29 22Create an Email Editorial Calendar
09:59 23Hot Seat: Create Your Email Editorial Calendar
06:42 24Setting Goals + Measuring Results
17:28 25Maintaining Momentum: What to Do if You Fall off the Wagon
24:53Lessons Coming Soon!
Lesson Info
Getting Your Email List Set Up the Right Way
Then let's talk about getting your email list set up the right way. First off, there are laws that govern email marketing. This is not something that you can just do willy-nilly, because if you aren't aware, you could be breaking the law. I wanna make sure that you guys know the biggest things, so that you're legal, right? We don't want our emails to get blocked because we're doing something wrong. First off, never add someone to your email list without their permission. That is totally illegal. I have to tell you guys a little pet peeve of mine. Through my Designing an MBA website, through the email address that I use, every so often an email will start showing up, because somebody saw one of my classes, or was on my website, and just added my email to their list. Not only is that illegal, it's so freaking annoying, right? If you're worried about bothering people, this is how to bother people. Don't do it! You need to have their permission. It's the law. The other thing that's the law...
, there we go, is that you must give people an option to unsubscribe with every email. You need a link in there that gives them the option to click it and move off your list. Also the law, and we're gonna talk about how to make that happen. The other thing is that you must include your physical address in your emails. I know this trips people up, because they're like, I don't wanna put my real address on there, because somebody's gonna come and rob me. Okay, first of all, if you're concerned about that, go get a P.O. box. Put on the big girl pants and pretend you're a real business for two seconds and go get the P.O. box. Or just put your address in there, it's fine. But you have to include it, it is the law. They want to know if these are coming from a real person, not, I guess, a robot that lives in outer space. You have to include your physical address. The way to make sure that your are compliant with all of these laws is to use an email service provider to house your list. Now, I thought that at this point, this was a given, and in the last class I taught someone was like, she was like, I had no idea that you didn't just keep a list of things and then dump them into your Gmail and send an email. Do not do that, okay? That is not what we're talking about here. What we're talking about is using an email service provider, a company that will make sure that you are in compliance with all these laws, to house your list. There are many, here are a few. Here's the deal, we're gonna go back to that analysis paralysis piece. It really doesn't matter at all, because you can move your list at any time. So if you try a service provider and you hate them, it's cool. You export your list, you go sign up for another account, you close the one at the old place. It's really not that big of a deal. The other thing is I wanna go back and just remind you guys to pay attention to the source when you hear, oh, you must be on this list. There was something that happened a couple years ago where it seemed like very info marketer in the world was like, I hate all these other ones, you gotta go to ConvertKit. You gotta go to ConvertKit because they let you put specific opt-ins on every single blog post, and blah blah blah blah blah. Yeah, if you're in info marketer, that's probably good advice, but just because they're saying you should do it doesn't mean that you should, right? Take any of that advice with a grain of salt. That being said, I'm gonna give you a piece of advice. If you are not using an email provider, if you're using an email service provider, whether it's on this list of not, I don't care, if you're using one and you're happy with it, cool. Stick with it, not a problem. If you don't have one, or if you don't love the one you have, just pick MailChimp. I'm gonna save you hours of research, 'cause again, it really doesn't matter. Just pick MailChimp. I can actually say this as someone who did not start on MailChimp. I started somewhere else and I ended up moving to MailChimp. The two reasons that I always tell makers to go with MailChimp, one, they're free to start. Until your list gets to a certain size, they're totally free. How no-risk is that, right? And quite frankly, once they're not free, I am happy to give them my money every month, because it's so little in comparison to what my email marketing actually makes me. The other reason that I really like MailChimp is because they have great integration with Shopify. Is anyone using Shopify for their online store? A couple people. If you're using Shopify for your online store, MailChimp goes together, they play so nicely together. It's so easy, it's like magic. Right there, those are two reasons I love MailChimp. Again, it really doesn't matter, and in fact, it doesn't matter so much that we're literally keeping this pick the right email provider segment super short, because it just doesn't matter. Does anyone have questions? Or is anyone feeling like they are not committed and need help on that one? Got a quick question. Yeah. Not directly related to the services, but when you mentioned getting the consent for people, Work of Cart wanted to clarify something. When someone purchases something from your website, is that considered permission to add them to your list, or is there some way to tie that in to a purchase that they've made? Yes, that is a great question. Legally, you cannot just add them because they made a purchase. Another one of the reasons that I love MailChimp is because you can set it up so that during the checkout process in Shopify, they can check a box that says they want to receive marketing, and then that adds them to your list. We're gonna go way more into detail about that a little later in the class, but that's a great question. The general rule of thumb is you cannot add someone just because they bought from you. I know for people selling on Etsy this is tricky one, because you can't let them check a box, right? We're gonna talk about some ways to work around that too, but you can't just add previous customers. Great question.
Class Materials
Bonus Materials with Purchase
Bonus Materials
Ratings and Reviews
user-cceb33
What a great class. It's easy to watch thanks to the bite-size classes (in some of your other courses, segments are too long) and Megan's almost every sentence is packed with easily actionable, immediately implementable tips. She knows what she's talking about and delivers it with super likeable confidence. And I learnt SO MUCH invaluable stuff. Super recommend this class to all creative makers that desire to connect with their audience and sell sell sell
Gina
This class is amazing! Megan is fantastic! She really relates information in such a way to give you a real understanding of the subject and breaks down each step. I took pages of notes to implement right away. She really motivates and gets you excited about growing and building your business! Thanks so much Megan!
a Creativelive Student
I've been emailing my list weekly consistently for more than a year, and I still took away a ton of great information! I learned so much that will help me plan more quickly, get the emails written faster, and - best of all - make them more effective at converting into sales. Thanks so much, Megan!