Facebook Ads Techniques: Increase Your Campaign Results
Azriel Ratz
Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Class Description
ABOUT AZRIEL'S CLASS:
Enroll in this class for the complete strategy to harnessing the full potential of your Facebook Ads. By the end of this class, you’ll be able to implement expert targeting techniques and start scaling your ads. You will finally get to learn how the ever-elusive Facebook algorithm works, how to identify places where you can improve your existing campaigns and, finally, how to optimize your ads and your campaign budget (CBO). You’ll learn the ins and outs of online advertising including why metrics matter and how to test your content. This class is perfect for business owners or freelancers who are already running Facebook Ads and want to take them to an expert level.
ABOUT YOUR INSTRUCTOR:
Through his 9 years of experience in Online Marketing, Azriel Ratz has perfected the process of helping companies find the best audiences and develop the best ads for their business. Azriel specializes in advertising eCommerce businesses and has extensive experience in ad management for diverse markets, including amusement parks, airlines, online publishing, apps, and more. Previous clients include TRIANGL, Bailey’s Blossoms, Postmodern Jukebox, Powtoon, Thinkific, Freightos, Hometalk, Madison Braids, The Daily Dot, Tenzo Tea and United with Israel. His expertise in Facebook ads is proven by his excellent track record of generating an average return of 500% on ad investment. At only 26 years old, he became the CEO of Ratz Pack Media and has since created “Facebook Ads Mastery” in 2017 and wrote “Find, Engage, and Optimize” in 2018. Azriel is a distinguished and sought-after speaker for podcasts and live events. Azriel has given presentations to large audiences, including Social Media Marketing World and Social Media Day San Diego. He has appeared in the podcasts of Social Media Examiner, Casual Friday, Magnificent Marketing and Be.Live.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.