CBO Tactic 4: Automated Rules
Lesson 35 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
CBO Tactic 4: Automated Rules
Lesson 35 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Lesson Info
35. CBO Tactic 4: Automated Rules
Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
CBO Tactic 4: Automated Rules
this strategy is actually very interesting. Facebook has an incredible tool that not enough people use even myself called automated rules, which effectively lets you set up any sort of customization you can think of if you can choose any data point, whether that's CPM cost per click, conversion costs, return on ad spend whatever you want and you can set facebook to automatically do something based on how that adds set or that campaign performs. So you can say, Let's say it costs me more than $35 per sale, I don't want to spend more than $35 per sale. So you can tell Facebook any ad set after three days of spending money if it doesn't bring at least one sale in the last three days After spending at least $35 turning the ad set off. So what you're basically doing is saying Take my money, spend $100 as you see fit. But if the results don't sustain themselves over a bunch of days start turning the bad performing and sets off in order to allow Facebook to only push money towards those asset...
s that are performing. So what ends up happening is over time many of your ad sets will actually turn off by themselves as campaigns start to perform worse over time, these rules will step in and automatically turn off the ads that aren't performing to the level we want
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.