CBO Tactic 2: Ad Set Budgeting Limits
Lesson 33 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
CBO Tactic 2: Ad Set Budgeting Limits
Lesson 33 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
CBO Tactic 2: Ad Set Budgeting Limits
let's say you don't want to separate out individual audiences into their own campaign. You want to keep it in one campaign. So you know this one campaign is pushing this one offer to all your audiences. But you still want to leverage the power of CBO without losing out on potential people like this email as we just spoke about. So facebook actually has a tool within the ad set level called ad set spend limits which allows me to set either a minimum spend or a maximum spend for any individual ad set. So if I know that one audience could potentially be way more powerful because their email list, I should set a minimum to make sure this should at least spend $10 a day. So even though the CBO is set to spend $100 I want to make sure every single day this audience gets at least $10 to make sure I'm spending something on this audience and the same thing can be done with a cold audience. Let's say you're you're nervous, I don't want all the spend to go to this random lookalike audience that's...
untested. I don't even know if it works. So you can set the maximum budget and say it's true we have $100 to spend but don't spend more than $40 in this one answer because I still want Facebook to continue testing other audiences. So this allows us to basically without requiring us to use ad set budgeting, we could still leverage the power of CBO while forcing facebook to either spend a minimum or a maximum on anyone AD set to enable us to spread out the budget more evenly.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.