The power of warm audiences
Lesson 20 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
The power of warm audiences
Lesson 20 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
The power of warm audiences
so many businesses think that they're warm audiences are already being reached without their need to spend money on facebook ads. But the truth of the matter is that for every warm audience you have, it's likely that there are so many people who will not see your message organically, that you'll be leaving so much money on the table. If you don't take advantage of these audiences, let's look at three different audiences that we can use right now, that already could be reached organically, but would benefit your business significantly. If you were running ads to them, let's say you have an email list And it has 10,000 people on it. So you've managed, you've managed to grow your email list to 10,000 people. If you're doing incredibly well, maybe you have an open rate of 20-30%. But the average email list really only has an open rate around 20 and sometimes even lower, that means if you've grown your email is to 10,000 people, only 2000 of them are even opening the email, Which means righ...
t there, 8000 people On your email list might never have known that you even sent them an email. Then within those 2000 people It is normal for only 3-5% of those people to click that means that less than 350 out of your 10,000 subscribers will even click to get to your landing page. And finally you'll be lucky if you're getting a conversion rate above 2%. But that means that only 1% of your 10, subscribers are even buying your product. So for someone to think that my email list is already doing the job of selling my product, you're likely leaving out of your 10,000 subscribers without the ability to actually purchase your product after your email list. You have people that have organically like your facebook page, Let's say you managed to grow your Facebook page, that same 10,000 page likes, that you got to your email list. Your page reach is probably way worse than any email newsletter. So you're lucky if you're able to reach 123% of your audience. But that means that out of 10,000 page likes, You're probably not even reaching 250 people with each of your posts. And then just look at the click through rate, you probably have a click through rate below 1%. That means, again, out of 10,000 people, you're lucky if just 50 of them ever make it to your landing page. And then how many of those people are really even going to convert? So out of your 10,000 page likes, it's possible that only five of them will ever get to purchase organically from your story. Now, let's look at one more audience, Your website visitors, whether you've used email marketing or SmS or your facebook page To reach these people, it's likely that out of 10,000 visitors, your conversion rate is probably between three and 5%,, which means that you've managed to get people to come to your website and you probably aren't even getting 5% of them to buy your product. So now let's take a step back Out of your email list, 96% of the people subscribed. Never even made it to your landing page. Within your Facebook page likes 95% of them. Never even saw that you posted the offer. and within your website visitors, 97% of them didn't convert. If you are not running facebook as these people, you are leaving a ton of money on the table.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.