Have a business plan BEFORE you have an advertising strategy
Lesson 6 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Have a business plan BEFORE you have an advertising strategy
Lesson 6 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Lesson Info
6. Have a business plan BEFORE you have an advertising strategy
Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
Have a business plan BEFORE you have an advertising strategy
in the last chapter we discussed the four metrics CPM cost per impression CPC cost per click time on site and conversion rate. Now we need to understand how to actually optimize each of our ads in order to get the best results that we can in this chapter, what we're going to cover is basically the cheat code of facebook ads. If you understand how the facebook algorithm thinks you're able to reach any of your people whatever audiences you want for a lower price than all of your competitors. So now before we could dig into how the algorithm works we need to take a step back. We need to understand why we're even spending money on facebook. I have talked to so many businesses and almost every time when I asked them what they want out of their facebook ads, they don't really have a clear answer. I want to make my video go viral. I want to get lots of email subscribers. Why are you actually spending money to do any of these things? If I told you today you'll have a million views on every one...
of your videos but not a single person will actually buy from you. Is that what you really want? So step number one is to understand why am I putting any sort of budget into my facebook ad campaigns? And only now after you've answered that question for your business, can we dig in to how to manipulate the facebook algorithm to get you the lowest cost impressions for your target market
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.