CBO Tactic 6: Hack the Algorithm
Lesson 37 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
CBO Tactic 6: Hack the Algorithm
Lesson 37 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
CBO Tactic 6: Hack the Algorithm
so I have to give credit where credit is due for this one. My friend Depeche came up with this strategy. So we spoke earlier about how facebook looks at the objective that you're looking to run and then looks at the audience you're trying to reach. And based on those two pieces of data, the objective and the audience facebook now chooses within that group of people, The group they think that are the highest likelihood of converting on your objective. So let's say you have again you're an audience of 100,000 people that have engaged with your Facebook page. So Facebook might look at that audience and say based on the data we have Here's a group of 10,000 people that will are likely to convert on your objective. Great and it'll start spending money. But what if we allow facebook to do that four or five times? Meaning I don't just create one ad set with that audience, I create multiple ad sets with this audience and in this example there's four ad sets each with the same audience. So what...
happen is because the ad campaign is set to campaign budget optimization. I know In total on this day I'm only going to spend $100 in total reaching this audience. But facebook because they're each in their own and set might target different people within this same larger group. So ads that one might target one group of 10,000 people while ad said three might target a totally different group of 100 of 10,000 people by allowing the same one audience to leverage CBO facebook is now able to test different ways of targeting the same audience in order to drive conversion up on an audience you already know would be a powerful audience to drive conversions.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.