Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
Scale
throughout this chapter, we looked at the three possibilities of issues you're dealing with right now in your business and figured out how to solve each one of them. But now we want to do is take all three pieces and put them together, so you know exactly who you want to target and how to find new target audiences, you know exactly what funnels work best, and exactly how to find new funnels, and finally, you know, what offers to give people and what products to sell simply because of the testing you've already done now with each of these three together, we can leverage one piece of data for another, just like we spoke about a few chapters ago, where you could take a winning ad and put it into new assets, this is exactly what we're gonna do for your who, how and what you've taken the time to find new interest groups for your targeting, You now know the types of interest you should continue looking for. So what if I continue to find more and more interest groups in order to build wider t...
argeting for my ad? So now I'm able to target more and more people with my ad then with the house section, the funnel, you've tested each stage of the funnel and created a specific ad for that part of the funnel? Now, the question is, can I make a better ad, can I move people from stage one to stage three without needing stage two? What about going straight to stage four without needing a special ad for that? I'm able to cut down on the stages of the funnel, thereby cutting down the prices I need to spend for each time I talked to that audience and finally the offer, now that you've found the type of offer that works, whether that's free shipping bundles, coupons, I'm able to learn the type of sale that works, the type of offer that works, the type of product that sells, and I can leverage the other pieces of data to continue to push out new offers and new sales and new products to these wider audiences to these better funnels, which will allow you to finally scale spending more and more money every day while continuing to be consistent with your results on facebook ads.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.