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How to build your Wedding photography package

Lesson 9 from: Getting Started with Wedding Photography

Philip Ebiner, Will Carnahan

How to build your Wedding photography package

Lesson 9 from: Getting Started with Wedding Photography

Philip Ebiner, Will Carnahan

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Lesson Info

9. How to build your Wedding photography package

Lessons

Class Trailer

Introduction

1

What this course is about and how to succeed

01:48
2

Why you should become a wedding photographer

01:32

Starting Your Wedding Photography Business

3

Business Section Intro

00:28
4

Building your kit

06:00
5

Where You Should Invest Your Earnings

04:30
6

Will's Wedding Photography Kit

09:57
7

Choosing Your Business name

04:50
8

Action Item - Choose Your Name

00:25
9

How to build your Wedding photography package

06:58
10

Setting Your Wedding Photography Prices

10:16
11

How to Get Your First Clients

06:54
12

Talking with Clients

09:41
13

The Importance of Contracts

04:27
14

The Wedding business workflow

06:34
15

Good Accounting Practices

02:26
16

The philosophy of a well run business

03:38

Wedding Day Overview

17

Wedding Day Overview - Schedule of Common Events

13:32
18

Taking care of Business before the shooting day

02:37
19

Tips for working with a wedding coordinator

03:31
20

Action item - List out the key moments - Try to memorize

00:31
21

Know what you will be photographing ahead of time

02:23
22

Conclusion to section/ recap

01:32

How to Photograph a Wedding

23

Introduction - The meat of the course

01:11
24

Equipment checklist/ cleaning lenses and cameras

08:24
25

Do you need an Assistant/ 2nd shooter?

05:07
26

Being a second shooter

08:32
27

What to wear as a photographer

05:09
28

How to shoot: Getting Ready/ Hanging out

05:18
29

How to Shoot: Dress/ Rings/ Bride details

10:41
30

How to Shoot - Groom Portraits & Posing

09:11
31

How to shoot: Groomsman

12:51
32

How to shoot: Bride Portraits & Posing Interior

04:49
33

How to shoot: Bride Portraits & Posing Exterior

08:14
34

How to shoot Bridesmaids

12:56
35

How to shoot: First Look

03:28
36

How to Shoot: Posed Couples Portraits

06:34
37

How to shoot: Walking down the Aisle

10:17
38

How to shoot: Ceremony Coverage and vows / ring exchange

09:17
39

How to shoot: First kiss and walking out

05:39
40

How to shoot: Formal family and group Photos

12:26
41

Action Item: Save your fav pose

01:14
42

Action Item: Find inspiration

02:07
43

How to shoot: Reception intro and Grand entrance

01:34
44

How to shoot: Reception Details

04:55
45

How to shoot: Reception Speeches and toasts

04:41
46

How to shoot: Reception First Dance

06:23
47

How to shoot: Reception Bouquet and Garter toss

04:46
48

How to shoot: Reception Dancing and Partying

05:58
49

Recap of “How to shoot”

02:47

Editing Wedding Photos

50

Introduction to Editing Section

01:25
51

Photo applications and Profesional Apps

03:42
52

Organize, rate, and cull

28:21
53

Editing detail shots

31:42
54

Editing bride getting ready

29:23
55

Editing Demo: Editing Outdoor Ceremony

23:10
56

Editing single portraits

52:10
57

Editing Demo: Black and White editing

09:39
58

Editing Demo: Stylized Editing/ Finding your editing Style

12:20
59

Advice on how to edit hundreds of photos efficiently

06:01
60

Exporting your photos for client/ portfolio/ print

10:05
61

Delivering Digital images to your client

07:06

Succeeding with Wedding Photography

62

Intro to Succeeding in Wedding Photography

00:48
63

Being happy as a wedding photographer

07:05
64

Making it as a business and sticking with it

03:14
65

Getting Testimonials

01:35
66

Using Social Media and networking to expand business

02:08
67

How to deal with unhappy or difficult clients

04:37
68

Competing with mobile phones and family/ friend photographers

01:58
69

Working with other wedding vendors

03:16
70

Section conclusion

00:53

Conclusion

71

Thank you!

01:29

Lesson Info

How to build your Wedding photography package

All right, let's talk about wedding photography packages. Now, this isn't necessarily something you need when you're starting out. But as you go along and as you grow, as a photographer, it's definitely helpful to offer specific packages for your wedding clients. Now I'm gonna start with something very easy, something that I have developed over time and is my wedding packages because this is how I feel comfortable about doing it. Now, I'm not going to talk about prices just yet. We're going to get to that in another lecture. But for now, let's just talk about what we can offer as wedding photographers. So I have three main packages. The packages that I have are based on hours and photos. Now, that's just something that I have started doing and I like doing. I personally do not add prints and books and other things and we'll talk about that later in more advanced lecture. But for now, you as a wedding photographer do two things. You're there for an hourly amount of time and you are prov...

iding photos later. So those are the two things we're gonna focus on. The three packages I have start with number 13 hours and 75 plus images plus an online gallery. Now I say an online gallery because I think it sounds nice and I actually deliver an online gallery through a website and that kind of allows the couple to be able to send that to their family and friends or they just know that like, oh, I can see the online gallery online. It's kind of like streaming your photography versus looking at a bunch of files. And I think that sounds nice. So all my packages will always end with online gallery. So the first package again is three hours and 75 plus images. Now I say plus images because 75 is the minimum I'm delivering. But I don't want to say minimum. I just think that that sounds kind of dark and less. I want them to understand that you're going to get 75 images and I might add more and that's where the plus sign comes in because often I do have a lot more images and we'll talk about that also later, but minimum 75 images for three hours and this package works out great for really small weddings or people who can't necessarily afford you for a long amount of time. This is also a really great package for like courthouse weddings or elopements or very quick, like just ceremony, quick reception or they only want you there for the ceremony and some formal photos. So that's why I leave that sort of three hours there. Not a lot of time for me, but you can get a lot done in three hours and you can have a ton of images probably at least 75. The second package is doubling all of that. So I'll present it as six hours, 100 and plus images and an online gallery. So this package kind of allows you to have a more full day but not a huge commitment of a day. Six hours is a really great time for you to cover the end of getting ready, some portraits, a ceremony and a very light reception. Six hours is kind of the mid range, which is why it's my second of three packages. Now, the top package is doubling it again and you can see I've sort of doubled them each one, right? I went from 3 to 6 and now I'm at 12 hours, 12 hours is a heap amount of time and I offer 250 images plus now 250 images plus over 12 hours is actually not that many photos compared to how many are going to shoot across 12 hours. Now, I know that sounds like a lot and that actually stems from my Hollywood cinema days where the average day is just 12 hours and you work from 8 a.m. to 8 p.m. or in a lot of cases like this, this package is for these bigger weddings where they want you to get everyone getting ready. They want to do maybe like a big uh portrait of all the wedding party. Um They need you to do uh formal photos. You have to be at a reception, a cocktail hour co uh couples photos and then a grand entrance and even a grand exit because they want you there as they're leaving the reception. So often this big 12 hour chunk uh is a huge package and it will be the most expensive package once we get into pricing. But to have it there and show that you're capable of doing that is really great. I don't get those wedding packages that often I'm not gonna lie maybe one or two a year if that. And it is a long day. 12 hours is a lot on your body and a lot on your equipment, tons of batteries, tons of cards. So we'll talk about pricing. But these are the three packages that I have 36 and 1275 100 and 5200 and 50 images plus all with online galleries. Now, these are the great wide range of what I can do. I also am gonna start offering a la carte items. Now that means you can buy me for an hour at a time or you can add hours to your wedding. Now, more often than not, I usually have someone going for the six hour package and adding two or three hours. Now, the cool thing about that and we'll talk about the pricing is that you can actually set your hourly hourly rate to be a little bit higher so that they'll pick the six hours and they'll be like, oh, we actually need you for eight. So we're gonna add two more hours and that's how you can kind of customize these packages. We can start at three and build up hours or you can start at six and build up hours. This allows us to get anywhere between three and six on the first package and anywhere between six and 12 on the second package. And I don't think I want to work for more than hours. I've never been asked to do that, but that is the highest package. The A LA carte items, not only include extra hours, but they also include a second shooter, which if it's a big wedding or they're getting ready in separate areas or there's multiple locations I highly recommend and we will talk more about that later. It also can include a social media 24 hour turnaround. Now, a lot of photographers just do this on their own, but I've decided that it is so much work that I actually added this as an A la carte item to cost a specific amount of money. Because even if you do get a 12 hour wedding and they ask for photos the next day, that's a lot of work on you after shooting an entire wedding. So you're going to need to be compensated for that. And the last thing that's a la carte, which is sort of just something that you need to know and talk about is travel costs. Now, maybe starting out you're not necessarily going to be traveling for wedding photography. But keep that in mind that, that is always an option. I think when you're starting out, it's really great to show that you're willing to travel for uh wedding photography, but you need to be compensated for that. Remember, you don't want to be spending money while you're making money necessarily, you want to make sure that you all your costs are covered for something that you're doing as a job.

Class Materials

Bonus Downloads

Wedding_Photography_Key_Moments_List.pdf

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