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The philosophy of a well run business

Lesson 16 from: Getting Started with Wedding Photography

Philip Ebiner, Will Carnahan

The philosophy of a well run business

Lesson 16 from: Getting Started with Wedding Photography

Philip Ebiner, Will Carnahan

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Lesson Info

16. The philosophy of a well run business

Lessons

Class Trailer

Introduction

1

What this course is about and how to succeed

01:48
2

Why you should become a wedding photographer

01:32

Starting Your Wedding Photography Business

3

Business Section Intro

00:28
4

Building your kit

06:00
5

Where You Should Invest Your Earnings

04:30
6

Will's Wedding Photography Kit

09:57
7

Choosing Your Business name

04:50
8

Action Item - Choose Your Name

00:25
9

How to build your Wedding photography package

06:58
10

Setting Your Wedding Photography Prices

10:16
11

How to Get Your First Clients

06:54
12

Talking with Clients

09:41
13

The Importance of Contracts

04:27
14

The Wedding business workflow

06:34
15

Good Accounting Practices

02:26
16

The philosophy of a well run business

03:38

Wedding Day Overview

17

Wedding Day Overview - Schedule of Common Events

13:32
18

Taking care of Business before the shooting day

02:37
19

Tips for working with a wedding coordinator

03:31
20

Action item - List out the key moments - Try to memorize

00:31
21

Know what you will be photographing ahead of time

02:23
22

Conclusion to section/ recap

01:32

How to Photograph a Wedding

23

Introduction - The meat of the course

01:11
24

Equipment checklist/ cleaning lenses and cameras

08:24
25

Do you need an Assistant/ 2nd shooter?

05:07
26

Being a second shooter

08:32
27

What to wear as a photographer

05:09
28

How to shoot: Getting Ready/ Hanging out

05:18
29

How to Shoot: Dress/ Rings/ Bride details

10:41
30

How to Shoot - Groom Portraits & Posing

09:11
31

How to shoot: Groomsman

12:51
32

How to shoot: Bride Portraits & Posing Interior

04:49
33

How to shoot: Bride Portraits & Posing Exterior

08:14
34

How to shoot Bridesmaids

12:56
35

How to shoot: First Look

03:28
36

How to Shoot: Posed Couples Portraits

06:34
37

How to shoot: Walking down the Aisle

10:17
38

How to shoot: Ceremony Coverage and vows / ring exchange

09:17
39

How to shoot: First kiss and walking out

05:39
40

How to shoot: Formal family and group Photos

12:26
41

Action Item: Save your fav pose

01:14
42

Action Item: Find inspiration

02:07
43

How to shoot: Reception intro and Grand entrance

01:34
44

How to shoot: Reception Details

04:55
45

How to shoot: Reception Speeches and toasts

04:41
46

How to shoot: Reception First Dance

06:23
47

How to shoot: Reception Bouquet and Garter toss

04:46
48

How to shoot: Reception Dancing and Partying

05:58
49

Recap of “How to shoot”

02:47

Editing Wedding Photos

50

Introduction to Editing Section

01:25
51

Photo applications and Profesional Apps

03:42
52

Organize, rate, and cull

28:21
53

Editing detail shots

31:42
54

Editing bride getting ready

29:23
55

Editing Demo: Editing Outdoor Ceremony

23:10
56

Editing single portraits

52:10
57

Editing Demo: Black and White editing

09:39
58

Editing Demo: Stylized Editing/ Finding your editing Style

12:20
59

Advice on how to edit hundreds of photos efficiently

06:01
60

Exporting your photos for client/ portfolio/ print

10:05
61

Delivering Digital images to your client

07:06

Succeeding with Wedding Photography

62

Intro to Succeeding in Wedding Photography

00:48
63

Being happy as a wedding photographer

07:05
64

Making it as a business and sticking with it

03:14
65

Getting Testimonials

01:35
66

Using Social Media and networking to expand business

02:08
67

How to deal with unhappy or difficult clients

04:37
68

Competing with mobile phones and family/ friend photographers

01:58
69

Working with other wedding vendors

03:16
70

Section conclusion

00:53

Conclusion

71

Thank you!

01:29

Lesson Info

The philosophy of a well run business

We're in the business of the business of wedding photography. Right now. We're talking about all these things that are involved in running the actual business side of your wedding photography business. But why like this is all great and wonderful and this is good information. But what is the philosophy behind it? Well, you kind of need to be a well oiled machine for all of this to work in a efficient way so that you can be creative. I have a very hard time when I'm worried about a lot of other things, being creative. And I think when you're shooting a wedding, you are running through all these technical things in your brain as far as your camera goes. But you're also trying to make people feel good and you're also trying to be creative and be interesting and evoke emotion through your art. So having a well run business in the background will allow you to free your mind and be able to do those things that being said, all these things are a really good way to organize your business. Stay...

on top of all these things, stay on top of your accounting, which we're gonna talk about in a little bit. Stay on top of your relationship with your clients, stay on top of your gear and your equipment and updating it and making sure that the firm wire is up to date that it's clean. The idea of running your business well, will allow you to be creative later. It'll also allow you to create room for yourself to grow as a business. If you start these wonderful practices now, as you grow, it will be easier to expand. It will be easier to understand your workflow. When you have a client, it'll be easier to understand your contracts as you get better and better at it. You'll also have an easier time getting money in and money out, purchasing new gear, keeping track of everything and maintaining your website. Basically, what I'm trying to say is that take running your business seriously every day if you can get up during the week and just put an hour of time into the administration of staying organized, keeping your contacts uh together, uh watching your accounting, looking at what you're spending, making sure that all your portfolio photos are together posting on Instagram, making sure all of that is nice and tight and consistent is going to be such a wonderful key to having a successful business. Then you can concentrate on the creative aspect of the photography when you go out and actually photo the wedding. I actually talked about my client management application that I used earlier. It's called 17 Hats. That's been my favorite. But I've also heard a lot of good things about an application called Honey Book. Now, there are tons of different client management apps or organizational skills like Trello or Slack or uh you know, even you can build one out in your own Excel Sheet on Google. The important thing is to make sure that you are organized and these tools will help you. And remember earlier, I said, invest your money and your time into setting those things up so that it can become automated if it's something you don't necessarily want to deal with. I can't tell you how many times I refer back to my app and just check what was said during a phone call when it was that we talked who's paid uh all the contact information for all the people is all in one place staying organized, is gonna help you so much. So maybe look into some of those apps or build your own system to have for your business.

Class Materials

Bonus Downloads

Wedding_Photography_Key_Moments_List.pdf

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