Using Social Media and networking to expand business
Lesson 66 from: Getting Started with Wedding PhotographyPhilip Ebiner, Will Carnahan
Using Social Media and networking to expand business
Lesson 66 from: Getting Started with Wedding PhotographyPhilip Ebiner, Will Carnahan
Lesson Info
66. Using Social Media and networking to expand business
Lessons
Introduction
1What this course is about and how to succeed
01:48 2Why you should become a wedding photographer
01:32Starting Your Wedding Photography Business
3Business Section Intro
00:28 4Building your kit
06:00 5Where You Should Invest Your Earnings
04:30 6Will's Wedding Photography Kit
09:57Choosing Your Business name
04:50 8Action Item - Choose Your Name
00:25 9How to build your Wedding photography package
06:58 10Setting Your Wedding Photography Prices
10:16 11How to Get Your First Clients
06:54 12Talking with Clients
09:41 13The Importance of Contracts
04:27 14The Wedding business workflow
06:34 15Good Accounting Practices
02:26 16The philosophy of a well run business
03:38Wedding Day Overview
17Wedding Day Overview - Schedule of Common Events
13:32 18Taking care of Business before the shooting day
02:37 19Tips for working with a wedding coordinator
03:31 20Action item - List out the key moments - Try to memorize
00:31 21Know what you will be photographing ahead of time
02:23 22Conclusion to section/ recap
01:32How to Photograph a Wedding
23Introduction - The meat of the course
01:11 24Equipment checklist/ cleaning lenses and cameras
08:24 25Do you need an Assistant/ 2nd shooter?
05:07 26Being a second shooter
08:32 27What to wear as a photographer
05:09 28How to shoot: Getting Ready/ Hanging out
05:18 29How to Shoot: Dress/ Rings/ Bride details
10:41 30How to Shoot - Groom Portraits & Posing
09:11 31How to shoot: Groomsman
12:51 32How to shoot: Bride Portraits & Posing Interior
04:49 33How to shoot: Bride Portraits & Posing Exterior
08:14 34How to shoot Bridesmaids
12:56 35How to shoot: First Look
03:28 36How to Shoot: Posed Couples Portraits
06:34 37How to shoot: Walking down the Aisle
10:17 38How to shoot: Ceremony Coverage and vows / ring exchange
09:17 39How to shoot: First kiss and walking out
05:39 40How to shoot: Formal family and group Photos
12:26 41Action Item: Save your fav pose
01:14 42Action Item: Find inspiration
02:07 43How to shoot: Reception intro and Grand entrance
01:34 44How to shoot: Reception Details
04:55 45How to shoot: Reception Speeches and toasts
04:41 46How to shoot: Reception First Dance
06:23 47How to shoot: Reception Bouquet and Garter toss
04:46 48How to shoot: Reception Dancing and Partying
05:58 49Recap of “How to shoot”
02:47Editing Wedding Photos
50Introduction to Editing Section
01:25 51Photo applications and Profesional Apps
03:42 52Organize, rate, and cull
28:21 53Editing detail shots
31:42 54Editing bride getting ready
29:23 55Editing Demo: Editing Outdoor Ceremony
23:10 56Editing single portraits
52:10 57Editing Demo: Black and White editing
09:39 58Editing Demo: Stylized Editing/ Finding your editing Style
12:20 59Advice on how to edit hundreds of photos efficiently
06:01 60Exporting your photos for client/ portfolio/ print
10:05 61Delivering Digital images to your client
07:06Succeeding with Wedding Photography
62Intro to Succeeding in Wedding Photography
00:48 63Being happy as a wedding photographer
07:05 64Making it as a business and sticking with it
03:14 65Getting Testimonials
01:35 66Using Social Media and networking to expand business
02:08 67How to deal with unhappy or difficult clients
04:37 68Competing with mobile phones and family/ friend photographers
01:58 69Working with other wedding vendors
03:16 70Section conclusion
00:53Conclusion
71Thank you!
01:29Lesson Info
Using Social Media and networking to expand business
There are many uses for social media as a wedding photographer. Obviously, the main one is to showcase all your photos and what you're capable of doing. We just talked about another way of showing testimonials. You can create behind the scenes, reels and videos and at the end of the day, at the very least, it's all free. You can build a network and build a showcase of yourself off of social media. We do live in a time where it is important. I think as you're starting out as a wedding photographer, you are going to need to build a small social media presence. Now it doesn't have to take off. It doesn't have to be the end all be all of you as a wedding photographer. But it is a very quick way to find out who you are. It's a very quick way for people to check you out. It's a very nice window and portal into your website and everything else that you do. So you do need to take it seriously and it doesn't mean you have to use your personal social media. You can build your own business page o...
n Facebook. You can have a new handle on Instagram. So you can separate it from who you are personally if you'd like. But it is something you take seriously and it is something that will help you as a wedding photographer get business and also connect with people. Not only can you show your portfolio on there, but you can use it to interact with people. You can use it to interact with other photographers. You can get maybe a second shooting job with a local photographer. You can get inspiration from looking at other people's work. It is important and it is relevant and I wanna make sure that you're not ignoring the social media because it can help you more than it can hurt you. The only caveat with social media is that you do need to stay consistent with it. Posting once every couple of months is not gonna do any good. You need to post at least once a week, twice a week. If you can, you need to stay up with it. And in fact, I would create a plan to do that during the week as your normally scheduled admin projects, right? When you're going in responding to emails, when you're going and responding to clients building your website, try to remember to schedule out when you're gonna post things because the whole algorithm and idea with social media is that you are consistent and you are there, you are present and you are in the community doing things.
Class Materials
Bonus Downloads
Ratings and Reviews
Student Work
Related Classes
Wedding Photography