Instagram Ads Fundamentals
Sharon Lee Thony
Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Create high-converting instagram campaigns from scratch.
- Recognize the different types of content on Instagram and know how to use each.
- Successfully leverage best practices from large corporate brands.
- Set up and Use Facebook Pixel to tag and track campaigns.
- Define the best custom and look-alike target audiences for your brand.
- Tell a brand’s story in an authentically appealing way.
- Use Instagram Ads to generate conversions on your website.
ABOUT SHARON'S CLASS:
With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.
In this class, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this class you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.
WHAT YOU WILL LEARN:
- How to promote an Instagram post with a defined budget and objectives
- How to use Ad Manager to create your audience and schedule your ad
- How to use Google Analytics basics to measure and optimize your content
- How and at what stage Instagram Ads fits into the marketing funnel
- How to use Instagram Ads to generate website revenue
- How to re-target using Instagram Ads to upsell or solidify your offer
WHO THIS CLASS IS FOR:
- Anyone who wants to enhance their knowledge of Instagram’s marketing tools
- Digital marketers who want to expand their skill set
- Businesses with visually-driven content
- Anyone wanting to start a career in social media ads
- SEO specialists wanting to diversify their skillset
- Web programmers, designers, front end and full stack developers
- Digital nomads looking for work that they can do from anywhere in the world
- Marketing managers and reps looking to elevate their existing skills
- Content Marketers
- All levels of experience
ABOUT YOUR INSTRUCTOR:
With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class