Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Campaign Tagging
the next thing I want to touch on is the importance of tagging any links that you're putting into your instagram ads? All instagram ads have a call to action. If you're driving people to your website you need to be creating campaign links that are trackable and tagged with campaign parameters that match the content you've created elsewhere. So this is how earlier when we were looking at results from the pixel we were able to tell or I was able to tell by looking at the link where people had come in from. You'll be able to do the same thing in google analytics if without the U. T. M. Codes as you can see on this slide, you can't tell traffic from the same source apart, meaning you can't tell exactly what content from a specific source drove people to your website. Google analytics will default to showing you what website people came from because it can track that but it won't necessarily necessarily tell you what campaign. If you've tagged your links, you'll be able to see specifically ...
what pieces of content people interacted with. So here we were able to label that folks had come in from facebook and it was in particular fans of the brands and they clicked on a campaign about dress pants and sweatpants and that's what drove them into the website. So therefore on instagram you would also tag your campaigns appropriately to say that they came from. Either instagram's link in the bio instagram stories or perhaps a paid ad within the instagram feed and even within that ad you would target, you would tag it with the exact content that somebody saw and interacted with. And so how is this done? How do you actually create a U. R. L. Let me show you how this is google's campaign neural builder and what you'll do here is you're going to put the website link that you want to drive people to in your ad. So from Mauricio hair, perhaps I'm just interested in driving them directly to the homepage. I'm going to copy the your L and paste it here. I'm going to put the source as instagram. I'm going to put the campaign medium as perhaps instagram stories ad because I've decided to run an ad in stories, I'm going to call the campaign name fall trends. I'm totally making this up and the content is perhaps a video that highlights um blonde hair trends for the fall. This your l generator has now created this very long and we're looking campaign link. But what this link tells google analytics is that someone has clicked on my ad which has the video about blonde hair trends for the fall within my fall trends campaign. They came in through an ad that I was running through instagram stories and in particular, obviously they came through instagram and this now tells me that that traffic is not just on my website, but I can start to follow those exact exact group of people to see what other content they're going to interact with when they get to the site, whether or not they decide to book an appointment whether or not they go and look at service. You also want to share how you've tagged other content that's related so that you have a system that allows you two look at reports in google altogether and so therefore you can group campaign activities together and differentiate them accordingly. How can you find instagram activity in google analytics? Well in the U. R. L. Builder we had labeled instagram as the source. So when users clicked on the ad link, google analytics contract. This here's where you would see traffic from instagram more over here is where you will see traffic from your instagram bio or your instagram story or your instagram ad which would all be labeled as mediums and here is where you would see what content drove the visit and that's what you had labeled campaign content. So if you are A B testing certain content, you'll now be able to track how the users from group A interacted with your website and you'll be able to see whether or not they were more likely to either complete elite form, confirm their purchase or sign up for an event versus people who had clicked on an ad from Group B and now you're all set. You've been able to tag and track campaigns for accurate reporting
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class