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Growing A High-Quality Messenger List

Lesson 12 from: Lead Generation with Facebook Ads

Blitz Metrics

Growing A High-Quality Messenger List

Lesson 12 from: Lead Generation with Facebook Ads

Blitz Metrics

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Lesson Info

12. Growing A High-Quality Messenger List

Lessons

Class Trailer

Why generating leads is a hot skill in the market

1

Why Lead Generation Is Important To Businesses

03:28
2

Understanding The Market

03:28
3

The Challenge Of Driving Consistent, Qualified Traffic

03:57
4

There Are Many Ways To Drive Leads.

01:59
5

The Framework Of Lead Generation

02:17
6

Quiz: Why generating leads is a hot skill in the market

What’s a Lead worth?

7

The Value Of A Lead Depends On The Business

07:26
8

Positioning Your Services (4;12)

04:12
9

Quiz: What’s a Lead worth?

Driving leads with a chatbot

10

Why Chatbots Are Effective

03:04
11

How To Set Up A Chatbot For Your Client

10:04
12

Growing A High-Quality Messenger List

06:18
13

Tracking Success With Your Chatbot

07:55
14

Building A Loyal Fanbase

04:31
15

Quiz: Driving leads with a chatbot

Driving leads natively on Facebook

16

An Introduction To Lead Forms And Facebook Canvas

04:09
17

How To Set Up Lead Forms

05:29
18

How To Set Up Facebook Canvas

04:23
19

Driving Traffic To A Landing Page

10:18
20

Retargeting Lead Generation Audiences

12:09
21

Monitoring The Success Of Your Lead Generation Campaigns.

09:21
22

Quiz: Driving leads natively on Facebook

How to drive high quality traffic

23

How Do You Define A Good Lead

04:21
24

How to use Attributes with your Chatbot

07:13
25

Filtering Traffic With Attributes In Messenger.

05:41
26

Quiz: How to drive high quality traffic

Tracking and adding value

27

How To Track Lead Completions

16:25
28

Optimizing Your Lead Campaigns

13:43
29

Have Something To Offer

07:26
30

How Leads Upsell To Future Sales.

05:16
31

Quiz: Tracking and adding value

How to be an all-star freelancer

32

Knowing Your Clients and Their Pain Points

04:26
33

Delivering Through A Painless Process.

07:53
34

Checklists - A Map To Driving Results

04:11
35

Troubleshooting - When Things Go Wrong, Since They Do

03:50
36

Quiz: How to be an all-star freelancer

Conclusion

37

Conclusion

05:11

Final Quiz

38

Final Quiz

Lesson Info

Growing A High-Quality Messenger List

today. We're going to talk about how to get high quality leads into your chat bot and the best way to get high quality leads is already utilizing your existing assets. For example, we're going to have you install your chat bot on your website, That's your number one asset you can have or you can also utilize your list and send people a link straight to your chatbot. Now to do this first, we're going to enter your chat builder. So we're going to use Dennis's as an example and then on the left hand side, let me go over some of the components, different html elements you can see, so click on lead magnets and you can go click customer chat widget, which we're we're going to use and a customer chat widget allows you to have this Hi, how can we help you symbol on the bottom right of your screen. Next there are share links. This is an easy way to share a link straight to a lead magnet. Say you have a blog or you have an email list and you want people to opt into a certain dialogue that you al...

ready pre set up to send a lead magnet. You can just share the link. Then there is Ht M el elements and this one has two components. First one is check box plug in and a checkbox plug in is, let's say on your website, you have an opt into a lead magnet right below the form where it says type in your email address, there will be a box where people will check it off and that will automatically subscribe people to the chat bot and then there is a send to a messenger button, basically that is a button to send a mobile monkey page or dialogue to people who click on it. Similar to the link in this instance, I'm going to teach you how to install a customer chat widget utilizing your website as an asset. So first we click customer chat widget and then you're gonna click add customer chat widget and just name it to whatever makes sense. In this case, I'm going to put it on the blitz metrics site so I'm going to name it Bliss metrics chat bot and then you're going to want to already have a dialogue set up. That's the default on the website. So whatever people see the dialogue here, In this case, if I click the welcome dialog, this is just a default message we have where people can explore the different items we have that we offer as a company. And then once you connect it to a dialogue, you're going to want a greeting. So see how mobile monkeys here is high. How can we help you? Which is the default message? But write the copy depending on the vibe of your company, your brand guidelines, how the tonality, the patterns of how you want to represent your company and then there's the alternative greeting if they're not signed into facebook. So you may want to adjust that accordingly and you can even adjust the color here by clicking the plug in color and bottom here. You're going to want to whitelist your domain to make sure it works. In this case I added blitz metrics dot com. That way there's no problems. Finally, the code can just simply copy and paste it. There can be a number of ways to install it on your website depending on what you're using for our case. We're going to use a google tag manager. But if you're using an alternative method, you can also refer to mobile monkey. They have a catalog of help to help catalog on their website. But we like using google tag manager just because we like to have everything in one tool set. Um, that way we don't have to keep copying the code. So here I'm going to look for the metrics dot com page and I'm going to go to tag and then we had set one up earlier. But if we start a new one, I go to new rename this, let's metrics chat bot. I'm going to click on tag configuration, scroll down to custom. Html and earlier I copied this code I'm just going to somebody paste it. Then it for triggers, you know, want to click it and click all pages. So what this means is for on the site, no matter where I click on the site, whether it's this path of students or this U. R. L. Pass of business. It's going to pop in the bottom right corner and then you're going to want to click save and then you can preview it to make sure everything's working all right. Or you can just click submit and publish and then just give it time to populate on your website and just refresh it. And if it's not working, just refresh your catch. And that is how you install the chat by widget on your website to leverage your traffic. That's already high quality and getting into your chatbots. And alternately, we also recommend utilizing these other features. So maybe you're getting a lot of people on your blog share a link to a page. Or maybe your email list is already a high quality source of traffic that you can convert into chatbots. You're going to want to maybe leverage sharing the link. So these are just a couple of ways on how you can already get traction with your existing traffic to generate high quality leads for your chatbot. Thank you. And we'll see you on the next one

Class Materials

Bonus Materials with Purchase

Strategy Audit
Suggested Menu Pricing
Quickstart
Calculating Brand Value
Messenger Marketing Case Studies
How To Generate Leads

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