Skip to main content

Why Chatbots Are Effective

Lesson 10 from: Lead Generation with Facebook Ads

Blitz Metrics

Why Chatbots Are Effective

Lesson 10 from: Lead Generation with Facebook Ads

Blitz Metrics

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2200+ more >

Lesson Info

10. Why Chatbots Are Effective

Lessons

Class Trailer

Why generating leads is a hot skill in the market

1

Why Lead Generation Is Important To Businesses

03:28
2

Understanding The Market

03:28
3

The Challenge Of Driving Consistent, Qualified Traffic

03:57
4

There Are Many Ways To Drive Leads.

01:59
5

The Framework Of Lead Generation

02:17
6

Quiz: Why generating leads is a hot skill in the market

What’s a Lead worth?

7

The Value Of A Lead Depends On The Business

07:26
8

Positioning Your Services (4;12)

04:12
9

Quiz: What’s a Lead worth?

Driving leads with a chatbot

10

Why Chatbots Are Effective

03:04
11

How To Set Up A Chatbot For Your Client

10:04
12

Growing A High-Quality Messenger List

06:18
13

Tracking Success With Your Chatbot

07:55
14

Building A Loyal Fanbase

04:31
15

Quiz: Driving leads with a chatbot

Driving leads natively on Facebook

16

An Introduction To Lead Forms And Facebook Canvas

04:09
17

How To Set Up Lead Forms

05:29
18

How To Set Up Facebook Canvas

04:23
19

Driving Traffic To A Landing Page

10:18
20

Retargeting Lead Generation Audiences

12:09
21

Monitoring The Success Of Your Lead Generation Campaigns.

09:21
22

Quiz: Driving leads natively on Facebook

How to drive high quality traffic

23

How Do You Define A Good Lead

04:21
24

How to use Attributes with your Chatbot

07:13
25

Filtering Traffic With Attributes In Messenger.

05:41
26

Quiz: How to drive high quality traffic

Tracking and adding value

27

How To Track Lead Completions

16:25
28

Optimizing Your Lead Campaigns

13:43
29

Have Something To Offer

07:26
30

How Leads Upsell To Future Sales.

05:16
31

Quiz: Tracking and adding value

How to be an all-star freelancer

32

Knowing Your Clients and Their Pain Points

04:26
33

Delivering Through A Painless Process.

07:53
34

Checklists - A Map To Driving Results

04:11
35

Troubleshooting - When Things Go Wrong, Since They Do

03:50
36

Quiz: How to be an all-star freelancer

Conclusion

37

Conclusion

05:11

Final Quiz

38

Final Quiz

Lesson Info

Why Chatbots Are Effective

in this chapter, we're going to talk about messenger marketing which is how to drive leads using a chat bot. Here's the data you need to know about why this is affected. So chatbots get eight times higher open rates than email. They get 4-5 times better engagement rates. And the cost of acquisition for buying a lead is 123 times cheaper. It's very similar to email where you can do drip campaigns email blast. It's just a different platform. The reason why it works is because the average person gets over 100 emails per day. But the average Facebook user only has 375 friends. So email. Yes, there's a platform where you can sell but it's become very busy. I get some emails from businesses I've never even heard of before. I don't know how they got my email but somewhere along the line maybe I gave it to them, maybe they script a site to get it or bought it from someone else. They've acquired my email and they're sending me emails. It's become very spammy and a lot of people feel this way wh...

ere they get tons of emails that don't really apply to them and aren't relevant to them. Messenger is much more clean. Again, the average Facebook user 375 friends so they're not getting too many new messages each day. Certainly they're not getting more than 100. They might only be getting a few. So if you acquire their contact and Messenger there's a lot higher chance you're going to see your message and respond to it. Now we're going to walk you through some things like setup, how to set up your campaigns, how to do things like a comment guard. But remember a client strategy is what we define as their goals. Content and targeting and strategy is channel independent. So I know this particular chapter we're talking about chat about marketing or messenger marketing, you can take the same content and targeting combos that your client might have an email because maybe they're using email campaigns and can transfer them over to messenger. So just because these different platforms have different nuances, different intricacies, the strategy stays the same. The goal you're trying to accomplish is the same and messages that is an email. Take the content that's working an email. If they have a blast campaign they use, if they have a drip campaign, if they have legion, if they have elliptical, they're giving away video training, a promo code they're using, that's working for them. We've talked about using facebook as an amplification engine. Think of all of social media as an amplification engine where if something's working over here, you want to use it everywhere, just like a musician with your greatest hits content that's working in one platform we want to reuse instead of always trying to recreate the wheel instead of you going in and having to write up new campaigns, right up a new drip campaign, reuse what your client might already have in their existing email campaigns, right, Just transfer it over. We're going to dive into the weeds. Now, these next few lessons will all be switching over to the laptop where we're gonna be doing some screen share videos, taking a step by step, how to set this up. I know a chatbots sounds kind of intimidating. You're not trying to build a I hear, you're not building the next series or the next Alexa. It's actually really simple and to drive even some new leads just to acquire some new context is the easiest thing you can do is what we call a comment guard. But let's start at the beginning with access and walk you through the whole process. Some of these next lessons.

Class Materials

Bonus Materials with Purchase

Strategy Audit
Suggested Menu Pricing
Quickstart
Calculating Brand Value
Messenger Marketing Case Studies
How To Generate Leads

RELATED ARTICLES

RELATED ARTICLES