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There Are Many Ways To Drive Leads.

Lesson 4 from: Lead Generation with Facebook Ads

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There Are Many Ways To Drive Leads.

Lesson 4 from: Lead Generation with Facebook Ads

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Lesson Info

4. There Are Many Ways To Drive Leads.

Lessons

Class Trailer

Why generating leads is a hot skill in the market

1

Why Lead Generation Is Important To Businesses

03:28
2

Understanding The Market

03:28
3

The Challenge Of Driving Consistent, Qualified Traffic

03:57
4

There Are Many Ways To Drive Leads.

01:59
5

The Framework Of Lead Generation

02:17
6

Quiz: Why generating leads is a hot skill in the market

What’s a Lead worth?

7

The Value Of A Lead Depends On The Business

07:26
8

Positioning Your Services (4;12)

04:12
9

Quiz: What’s a Lead worth?

Driving leads with a chatbot

10

Why Chatbots Are Effective

03:04
11

How To Set Up A Chatbot For Your Client

10:04
12

Growing A High-Quality Messenger List

06:18
13

Tracking Success With Your Chatbot

07:55
14

Building A Loyal Fanbase

04:31
15

Quiz: Driving leads with a chatbot

Driving leads natively on Facebook

16

An Introduction To Lead Forms And Facebook Canvas

04:09
17

How To Set Up Lead Forms

05:29
18

How To Set Up Facebook Canvas

04:23
19

Driving Traffic To A Landing Page

10:18
20

Retargeting Lead Generation Audiences

12:09
21

Monitoring The Success Of Your Lead Generation Campaigns.

09:21
22

Quiz: Driving leads natively on Facebook

How to drive high quality traffic

23

How Do You Define A Good Lead

04:21
24

How to use Attributes with your Chatbot

07:13
25

Filtering Traffic With Attributes In Messenger.

05:41
26

Quiz: How to drive high quality traffic

Tracking and adding value

27

How To Track Lead Completions

16:25
28

Optimizing Your Lead Campaigns

13:43
29

Have Something To Offer

07:26
30

How Leads Upsell To Future Sales.

05:16
31

Quiz: Tracking and adding value

How to be an all-star freelancer

32

Knowing Your Clients and Their Pain Points

04:26
33

Delivering Through A Painless Process.

07:53
34

Checklists - A Map To Driving Results

04:11
35

Troubleshooting - When Things Go Wrong, Since They Do

03:50
36

Quiz: How to be an all-star freelancer

Conclusion

37

Conclusion

05:11

Final Quiz

38

Final Quiz

Lesson Info

There Are Many Ways To Drive Leads.

there's many ways to drive leads. People will come in on whatever channel is most convenient for them. Some people like my parents, they like to use the phone they like to visit in the store. People like me, I don't want to wait and press one for that and press two for that. I just want to be able to hit them up and send a message on facebook. I want to be able to go to the website and maybe there's a little chat box and I can chat with them. Maybe it's after hours, I'd rather just chat them there. Maybe I want to just put in my email address because I don't want someone to call me on the phone. I don't want to leave my phone number. So you understand that the client is going to take in the leads in whatever way their customers are used to doing. We're going to use facebook as an amplifier for all that by reducing the friction that's available because we can use all those same channels because through facebook they can still give us their email address, we can still get their phone num...

ber, they can still fill out a form, they can still go into the store, they can still go to whatever website. Let's say that, you know, the lead form is some kind of lead magnet that you run through, infusion soft or hubspot or click funnels. Those are all different ways of generating leads, which is where you're collecting information from that customer. Yeah. And when it comes to driving leaves facebook has found that the more friction there is and the experience, the less likely someone is to actually sign up. So when you're asking someone to leave the facebook platform for example and go to the website, you're going to find that a lot of that traffic is gonna drop out. So we found that the best way to drive leads and collect leads is through the most frictionless experience. In this course, we're gonna teach you guys how you can do this natively on facebook, how you can natively without even sending some into the landing page. Collective lead right there on facebook page. Organic how you can use messenger marketing again to collect the lead right there. So these are the frictionless ways. So this way you have both the quality and the quantity that we were talking about. We'll go over that step by step a little bit later in the course, but we're going to focus on what we believe is the most impactful and easy way for you to drive leads.

Class Materials

Bonus Materials with Purchase

Strategy Audit
Suggested Menu Pricing
Quickstart
Calculating Brand Value
Messenger Marketing Case Studies
How To Generate Leads

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