Lessons
Class Trailer
Why generating leads is a hot skill in the market
1Why Lead Generation Is Important To Businesses
03:28 2Understanding The Market
03:28 3The Challenge Of Driving Consistent, Qualified Traffic
03:57 4There Are Many Ways To Drive Leads.
01:59 5The Framework Of Lead Generation
02:17 6Quiz: Why generating leads is a hot skill in the market
What’s a Lead worth?
7
The Value Of A Lead Depends On The Business
07:26 8Positioning Your Services (4;12)
04:12 9Quiz: What’s a Lead worth?
Driving leads with a chatbot
10Why Chatbots Are Effective
03:04 11How To Set Up A Chatbot For Your Client
10:04 12Growing A High-Quality Messenger List
06:18 13Tracking Success With Your Chatbot
07:55 14Building A Loyal Fanbase
04:31 15Quiz: Driving leads with a chatbot
Driving leads natively on Facebook
16An Introduction To Lead Forms And Facebook Canvas
04:09 17How To Set Up Lead Forms
05:29 18How To Set Up Facebook Canvas
04:23 19Driving Traffic To A Landing Page
10:18 20Retargeting Lead Generation Audiences
12:09 21Monitoring The Success Of Your Lead Generation Campaigns.
09:21 22Quiz: Driving leads natively on Facebook
How to drive high quality traffic
23How Do You Define A Good Lead
04:21 24How to use Attributes with your Chatbot
07:13 25Filtering Traffic With Attributes In Messenger.
05:41 26Quiz: How to drive high quality traffic
Tracking and adding value
27How To Track Lead Completions
16:25 28Optimizing Your Lead Campaigns
13:43 29Have Something To Offer
07:26 30How Leads Upsell To Future Sales.
05:16 31Quiz: Tracking and adding value
How to be an all-star freelancer
32Knowing Your Clients and Their Pain Points
04:26 33Delivering Through A Painless Process.
07:53 34Checklists - A Map To Driving Results
04:11 35Troubleshooting - When Things Go Wrong, Since They Do
03:50 36Quiz: How to be an all-star freelancer
Conclusion
37Conclusion
05:11Final Quiz
38Final Quiz
Lesson Info
Quiz: What’s a Lead worth?
Class Materials
Bonus Materials with Purchase
Strategy Audit
Suggested Menu Pricing
Quickstart
Calculating Brand Value
Messenger Marketing Case Studies
How To Generate Leads